Master Marketing Strategy for Successful Product Launches

Master Marketing Strategy for Successful Product Launches, available at $19.99, has an average rating of 4.45, with 20 lectures, 2 quizzes, based on 90 reviews, and has 852 subscribers.

You will learn about Apply the core principles of marketing strategy development for new product launches. Utilize practical tools such as Affinity Diagrams, Ease of Implementation Grids, and Innovation Value Grids to guide strategic decision-making. Evaluate and select appropriate marketing tactics based on your chosen strategy and target audience. Analyze internal and external factors impacting your product using SWOT analysis. This course is ideal for individuals who are Early-career or mid-career engineers: Looking to expand their skillset and contribute beyond technical development. or Product managers: Looking to hone their marketing strategy skills and collaborate effectively with engineers. or Entrepreneurs and startup founders: Seeking a comprehensive framework for designing and launching innovative products. or Interest in learning the business side of product development: Curious about how marketing and market analysis work. It is particularly useful for Early-career or mid-career engineers: Looking to expand their skillset and contribute beyond technical development. or Product managers: Looking to hone their marketing strategy skills and collaborate effectively with engineers. or Entrepreneurs and startup founders: Seeking a comprehensive framework for designing and launching innovative products. or Interest in learning the business side of product development: Curious about how marketing and market analysis work.

Enroll now: Master Marketing Strategy for Successful Product Launches

Summary

Title: Master Marketing Strategy for Successful Product Launches

Price: $19.99

Average Rating: 4.45

Number of Lectures: 20

Number of Quizzes: 2

Number of Published Lectures: 20

Number of Published Quizzes: 2

Number of Curriculum Items: 22

Number of Published Curriculum Objects: 22

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Apply the core principles of marketing strategy development for new product launches.

Utilize practical tools such as Affinity Diagrams, Ease of Implementation Grids, and Innovation Value Grids to guide strategic decision-making.

Evaluate and select appropriate marketing tactics based on your chosen strategy and target audience.

Analyze internal and external factors impacting your product using SWOT analysis.

Who Should Attend

Early-career or mid-career engineers: Looking to expand their skillset and contribute beyond technical development.

Product managers: Looking to hone their marketing strategy skills and collaborate effectively with engineers.

Entrepreneurs and startup founders: Seeking a comprehensive framework for designing and launching innovative products.

Interest in learning the business side of product development: Curious about how marketing and market analysis work.

Target Audiences

Early-career or mid-career engineers: Looking to expand their skillset and contribute beyond technical development.

Product managers: Looking to hone their marketing strategy skills and collaborate effectively with engineers.

Entrepreneurs and startup founders: Seeking a comprehensive framework for designing and launching innovative products.

Interest in learning the business side of product development: Curious about how marketing and market analysis work.

Building a business plan for a new product? Make sure the marketing is rock-solid! This course empowers you with essential marketing knowledge and practical tools to make smart choices. Learn from real-world examples and craft a plan that drives success. Start smart, launch smart!

This Course (#3: Build Your Strategy) includes the following topics:

Value, SWOT, Mission & Vision

What is Marketing?

The 4Ps of Marketing

The Value Disciplines

Lifetime Value

Healthcare Examples of Lifetime Value

The SWOT

Connecting Mission, Vision, & Strategy

Choosing the right Strategy

Voting Technique

Consensus Technique

Affinity Diagram

Attribute Spider Maps

Ease of Implementation Grid

Market Attractiveness Grid

BCG Grid

The Innovation/Value Grid

WHO IS THE IDEAL STUDENT FOR THIS COURSE?

You will learn a lot from this course if you are:

An Early-career or mid-career engineer, looking to expand their skillset and contribute beyond technical development.

A Product Manager,  looking to hone their marketing strategy skills and collaborate effectively with engineers.

an Entrepreneur, seeking a comprehensive framework for designing and launching innovative products.

WHAT IS YOUR TEACHING STYLE?

My teaching style is a very pragmatic one. I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic.

WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?

I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of teaching in several University MBA Programs.

Course Curriculum

Chapter 1: Value, SWOT, Mission & Vision

Lecture 1: Intro to Value, SWOT, Mission, Vision

Lecture 2: What is Marketing

Lecture 3: The 4 Ps of Marketing

Lecture 4: The Value Disciplines

Lecture 5: Lifetime Value

Lecture 6: Healthcare Example of Lifetime Value

Lecture 7: The SWOT Diagram

Lecture 8: Connecting Mission, Vision and Strategy

Chapter 2: Choosing the Right Strategy

Lecture 1: Intro to this Section

Lecture 2: Voting Technique

Lecture 3: Consensus Technique

Lecture 4: Affinity Diagram

Lecture 5: Ease of Implementation Grid

Lecture 6: Market Attractiveness Grid

Lecture 7: BCG Matrix

Lecture 8: The Innovation Value Grid

Chapter 3: Final Thoughts

Lecture 1: Congrats !

Chapter 4: Library of resources for this course

Lecture 1: Books on Strategy

Lecture 2: Relevant Articles on Strategy

Lecture 3: Other courses related to this topic (Bonus Lecture)

Instructors

Thomas Giordano
A Practical Approach to Learning Plain and Simple

Rating Distribution

1 stars: 0 votes

2 stars: 5 votes

3 stars: 10 votes

4 stars: 33 votes

5 stars: 42 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!