Landing Page Design Conversion Rate Optimization

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Course Curriculum

Chapter 1: Landing Page Design and Optimization Fundamentals

Lecture 1: Download all Section One Slides

Lecture 2: Welcome to this course! Lets lay the groundwork for good landing page design

Lecture 3: The Myth Of The Perfect Landing Page Conversion Rate

Lecture 4: The 3 Main Types of Landing Pages and How To Use Them Effectively

Lecture 5: Common Business Models and Understanding Your Conversion Actions

Lecture 6: The AIDA Sales Funnel and The Online Decision Making Process

Lecture 7: The Awareness Stage of the Funnel: Where It All Begins

Lecture 8: The Interest Stage of the Funnel Tell Me More

Lecture 9: The Desire Stage of the Funnel I Want What You Sell

Lecture 10: The Action Stage of the Funnel Im Going to Buy What You Sell

Lecture 11: Making Your Landing Page Design Memorable

Chapter 2: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices

Lecture 1: Download all Section Two Slides

Lecture 2: The Primacy of Product and The Concept of Usability in Landing Page Design

Lecture 3: Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks

Lecture 4: The 5 Second Usability Test in Landing Page Design (and how you can use it now)

Lecture 5: The Art and Science Behind Designing High-Converting Calls To Action (CTAs)

Lecture 6: Readability and Visual Hierarchy Landing Page Design

Lecture 7: Respecting Web Conventions in Landing Page Design

Lecture 8: Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates

Lecture 9: Information Architecture and Accessibility – Landing Page Design Best Practices

Lecture 10: Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices

Lecture 11: Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices

Lecture 12: Dedicated Landing Page Design Best Practices (Part 1)

Lecture 13: Dedicated Landing Page Design Best Practices (Part 2)

Chapter 3: Principles of Persuasion in Landing Page Design

Lecture 1: Download all Section Three Slides

Lecture 2: Using Scarcity to Improve Conversion Rates on Your Landing Pages

Lecture 3: Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages

Lecture 4: Principles of Persuasion Anchoring and Cognitive Dissonance Theory

Lecture 5: User Scenarios and Contextual Perception in Landing Page Design

Chapter 4: Designing and Building a Landing Page Step by Step in Unbounce

Lecture 1: My Favorite Landing Page Builders and Getting Started With Our Unbounce Page

Lecture 2: Getting Familiar With the Unbounce Page Builder and Adding Our Header Section

Lecture 3: Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool

Lecture 4: Working With Background Imagery in Landing Pages and Developing Our Hero Section

Lecture 5: Creating a Form, Action Block, and Finishing the Hero Section in Unbounce

Lecture 6: Discussing Landing Page Design Changes and Creating our Primary Content Section

Lecture 7: Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce

Lecture 8: Publishing Your Unbouonce Landing Page on Your Custom Domain

Lecture 9: Adding Custom CSS in Unbounce to Create Professional Drop Shadows

Lecture 10: Making Your Landing Page Design Work Better With Custom Javascript Snippets

Lecture 11: Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines

Lecture 12: Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form

Lecture 13: Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights

Lecture 14: Integrating Your Unbounce Form Submissions With Your Mailchimp Account

Chapter 5: Conclusion and how to shoot your own course!

Lecture 1: Goodbye For Now I Will Miss You Dearly

Lecture 2: Resources For Shooting Your Udemy Course

Chapter 6: Real-Life Landing Page Audits鈥擠esign Best Practices

Lecture 1: Western Computer Audit Part 1

Lecture 2: Western Computer Audit Part 2

Lecture 3: Western Computer Audit Part 3

Lecture 4: Western Computer Audit Part 4

Instructors

Isaac Rudansky
Certified Google AdWords Pro |Co-founder of AdVenture Media

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!