Marketing Cloud Data Management Full Course

Marketing Cloud Data Management Full Course, available at $64.99, has an average rating of 4.13, with 58 lectures, 9 quizzes, based on 8 reviews, and has 88 subscribers.

You will learn about Learn how to work confidently with Contact & Subscriber data in Salesforce Marketing Cloud Understand the difference between Contact data & Subscriber data on practical use cases Design and configure Data Extensions Master in Audience Segmentation Automate data manipulation processes in Automation Studio Setup and configure different Data Import types Setup and configure different Data Export types Main focus on Contact Builder, Email Studio, Automation Studio Solid practical & theoretical preparation for Salesforce certification This course is ideal for individuals who are Anyone who wants to relaunch professional career or Anyone in the Salesforce ecosystem or Aspiring Marketing Cloud Users or Consultants or Marketing Cloud Data Specialists or Marketing Cloud Beginners or Marketing Cloud Admins or Salesforce Admins It is particularly useful for Anyone who wants to relaunch professional career or Anyone in the Salesforce ecosystem or Aspiring Marketing Cloud Users or Consultants or Marketing Cloud Data Specialists or Marketing Cloud Beginners or Marketing Cloud Admins or Salesforce Admins.

Enroll now: Marketing Cloud Data Management Full Course

Summary

Title: Marketing Cloud Data Management Full Course

Price: $64.99

Average Rating: 4.13

Number of Lectures: 58

Number of Quizzes: 9

Number of Published Lectures: 58

Number of Published Quizzes: 9

Number of Curriculum Items: 67

Number of Published Curriculum Objects: 67

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

Learn how to work confidently with Contact & Subscriber data in Salesforce Marketing Cloud

Understand the difference between Contact data & Subscriber data on practical use cases

Design and configure Data Extensions

Master in Audience Segmentation

Automate data manipulation processes in Automation Studio

Setup and configure different Data Import types

Setup and configure different Data Export types

Main focus on Contact Builder, Email Studio, Automation Studio

Solid practical & theoretical preparation for Salesforce certification

Who Should Attend

Anyone who wants to relaunch professional career

Anyone in the Salesforce ecosystem

Aspiring Marketing Cloud Users or Consultants

Marketing Cloud Data Specialists

Marketing Cloud Beginners

Marketing Cloud Admins

Salesforce Admins

Target Audiences

Anyone who wants to relaunch professional career

Anyone in the Salesforce ecosystem

Aspiring Marketing Cloud Users or Consultants

Marketing Cloud Data Specialists

Marketing Cloud Beginners

Marketing Cloud Admins

Salesforce Admins

This course is fully prepared and delivered by a Salesforce Certified enthusiast and Accredited Professional, with a 10+ years experience with Salesforce products. With this rather practical and informative course you will start working confidently with Salesforce Marketing Cloud data and understand the core aspects of Data Management.

The course consists of deep explanatory video content, consolidated written information, quizzes, and more.

Obtained expertise will also help you to found the solid base for the preparation to Salesforce Marketing Cloud certification.

During the course you will:

· Deal with Contact Builder main functionalities

· Work closely with Data Architecture

· Design and configure Data Extensions

· Learn the aspects of Data Identification and Data Attributes

· Understand the difference between Contacts and Subscribers

· Know options to import/export data into/from Marketing Cloud

· Acquire skill in automation of data manipulation processes

· Master in Audience Segmentation

· Know the way how to delete Contacts from the system

· Become competent in Data Management best practices

There are no pre-requisites for this course, you will be taught everything starting from scratch. The knowledge and experience you will get from the course will definitely help you to learn deeply the aspects of working with the contact and subscriber data in Salesforce Marketing Cloud.

Course Curriculum

Chapter 1: Introduction

Lecture 1: About the course

Lecture 2: Welcome on board

Chapter 2: Contact Builder Overview

Lecture 1: Contact Builder Intro

Lecture 2: Contact Builder Navigation

Chapter 3: Data Architecture in Marketing Cloud

Lecture 1: Intro to Data Architecture

Lecture 2: Data Designer

Lecture 3: All Contacts

Chapter 4: Data Identification (Contacts vs. Subscribers)

Lecture 1: Intro to Data Identification

Lecture 2: Contact Key vs. Subscriber Key

Lecture 3: Contact & Subscriber Keys and IDs Explanation

Chapter 5: Working with Data Extensions

Lecture 1: Intro to Data Extensions

Lecture 2: What is a Data Extension

Lecture 3: Data Extension Types

Lecture 4: Standard Data Extension

Lecture 5: Send Relationship

Lecture 6: Filtered Data Extension

Lecture 7: Random Data Extension

Lecture 8: Shared Data Extension

Lecture 9: Best Practices for Data Extensions

Lecture 10: Data Extensions Organization

Chapter 6: Data Attributes Management

Lecture 1: Intro to Data Attributes Management

Lecture 2: Contact Attributes

Lecture 3: Subscriber Attributes

Lecture 4: Create and Edit Subscriber Attributes

Chapter 7: Working with Lists (Email Studio)

Lecture 1: Intro to Lists (Email Studio)

Lecture 2: Lists

Lecture 3: Lists vs. Data Extensions

Lecture 4: Groups

Chapter 8: Data Imports

Lecture 1: Intro to Data Imports

Lecture 2: SFTP

Lecture 3: Get Data into Marketing Cloud

Lecture 4: Import Wizard

Lecture 5: Import Subscriber Wizard

Lecture 6: Import Definition

Lecture 7: Import Activity

Lecture 8: Different Ways to Import Data into SFMC

Chapter 9: Data Exports

Lecture 1: Intro to Data Exports

Lecture 2: Export Data from Marketing Cloud

Lecture 3: Export Wizard

Lecture 4: Export Subscriber Wizard

Lecture 5: Data Extract

Lecture 6: Data Extract Automation

Lecture 7: File Transfer Usage

Chapter 10: Audience Segmentation

Lecture 1: Intro to Audience Segmentation

Lecture 2: Audience Segmentation

Lecture 3: Data Filters

Lecture 4: Simple Query Creation

Lecture 5: Automated Audience Segmentation

Chapter 11: Contact Deletion

Lecture 1: Intro to Contact Deletion

Lecture 2: Contact Delete

Lecture 3: Ways to delete some Contacts

Lecture 4: Contact Deletion Process

Lecture 5: Resources to official Salesforce Developer Documentation

Chapter 12: Data Management

Lecture 1: Intro to Data Management

Lecture 2: General Guidelines when working with Data Extensions

Lecture 3: Journey Data vs. Contact Data

Lecture 4: Manage Data Extensions with Retention Settings

Chapter 13: Wrap Up

Lecture 1: Thank You

Instructors

Katie Nova
Professional Tutor / Salesforce Marketing Cloud Consultant

Rating Distribution

1 stars: 1 votes

2 stars: 0 votes

3 stars: 1 votes

4 stars: 2 votes

5 stars: 4 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!