Social Media Strategy- 9 Steps for Business and Government

Social Media Strategy: 9 Steps for Business and Government, available at $139.99, has an average rating of 4.1, with 40 lectures, 1 quizzes, based on 94 reviews, and has 2470 subscribers.

You will learn about Write a social media strategy for Corporate or Government internal stakeholders or external clients Implement the 9 steps of a social media strategy including Purpose, Voice, Key Influencer Relationships, Campaigns and more. Identify and communicate what should and should not be included in a social media strategy for Corporate and Goverment Use Corporate Government and Non Profit case studies and analysis of social media strategies, implementation and adaptation to inform your strategy and execution. Write a Corporate or Government strategy around a pitch document (included in this course) that will test your new knowledge! This course is ideal for individuals who are MARKETING DIRECTORS who need to understand and articulate the strategic implications of social media for the organisation or STUDENTS This course is for students with some knowledge of public relations or marketing, and a need to write and implement Social Media Strategies rather than just manage a Facebook Page. or STRATEGY CONSULTANTS This course is suitable for someone who has just taken over social media management, or who is now writing strategy documents or who is reentering the workforce as a public relations professional after some time away or NOT ADMINS This course is not suitable for those who are wanting to solely learn the tactics of Facebook and Twitter and are not interested in the strategy. It is particularly useful for MARKETING DIRECTORS who need to understand and articulate the strategic implications of social media for the organisation or STUDENTS This course is for students with some knowledge of public relations or marketing, and a need to write and implement Social Media Strategies rather than just manage a Facebook Page. or STRATEGY CONSULTANTS This course is suitable for someone who has just taken over social media management, or who is now writing strategy documents or who is reentering the workforce as a public relations professional after some time away or NOT ADMINS This course is not suitable for those who are wanting to solely learn the tactics of Facebook and Twitter and are not interested in the strategy.

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Summary

Title: Social Media Strategy: 9 Steps for Business and Government

Price: $139.99

Average Rating: 4.1

Number of Lectures: 40

Number of Quizzes: 1

Number of Published Lectures: 40

Number of Published Quizzes: 1

Number of Curriculum Items: 41

Number of Published Curriculum Objects: 41

Original Price: $139.99

Quality Status: approved

Status: Live

What You Will Learn

Write a social media strategy for Corporate or Government internal stakeholders or external clients

Implement the 9 steps of a social media strategy including Purpose, Voice, Key Influencer Relationships, Campaigns and more.

Identify and communicate what should and should not be included in a social media strategy for Corporate and Goverment

Use Corporate Government and Non Profit case studies and analysis of social media strategies, implementation and adaptation to inform your strategy and execution.

Write a Corporate or Government strategy around a pitch document (included in this course) that will test your new knowledge!

Who Should Attend

MARKETING DIRECTORS who need to understand and articulate the strategic implications of social media for the organisation

STUDENTS This course is for students with some knowledge of public relations or marketing, and a need to write and implement Social Media Strategies rather than just manage a Facebook Page.

STRATEGY CONSULTANTS This course is suitable for someone who has just taken over social media management, or who is now writing strategy documents or who is reentering the workforce as a public relations professional after some time away

NOT ADMINS This course is not suitable for those who are wanting to solely learn the tactics of Facebook and Twitter and are not interested in the strategy.

Target Audiences

MARKETING DIRECTORS who need to understand and articulate the strategic implications of social media for the organisation

STUDENTS This course is for students with some knowledge of public relations or marketing, and a need to write and implement Social Media Strategies rather than just manage a Facebook Page.

STRATEGY CONSULTANTS This course is suitable for someone who has just taken over social media management, or who is now writing strategy documents or who is reentering the workforce as a public relations professional after some time away

NOT ADMINS This course is not suitable for those who are wanting to solely learn the tactics of Facebook and Twitter and are not interested in the strategy.

                      This is a Corporate course for Business, Government and Not for Profits on how to WRITE A social media strategy:

Many Marketing and Public Relations professionals in large organisations such as Government Departments and Corporates want more structure than simply competitions and promotions on Facebook & Twitter and broadcasting content on LinkedIn. This course will enable you to create a great social media strategy for your own business and your clients that includes: (Don’t forget to click HD on the videos!)

why your Government Department or Corporate Organisation are on social media & why customers and stakeholders would want to connect with you

what social media platforms you (and your stakeholders) should use, and when.

how to find and engage with key influencers and bloggers, monitoring and evaluating them

creating campaigns from monitoring platforms to measurement

a conversation diary and content calendar including an downloadable doc.

developing a voice in social & what to say,

as well as finding and connecting with target markets  (Customer Avatars) across social platforms

and integrating websites and microsites with social.

                  INCLUDES: A choice of 4 project briefs for you to practice your strategy development on, Homework for each section with a discussion area to ask questions and receive answers.

This course was part of the PRIA (Public Relations Institute of Australia) series of workshops.

                  Each lecture takes you through a step of the framework with theory, a case study and homework based around a pitch document (brief). This course is invaluable for a public relations or communications professional looking to develop and implement strategies rather than just “run a Facebook Page”, those re-entering the workforce or repositioning to take on more social media responsibilities as part of their usual role. Small businesses will find the overall strategy useful to framework their current Facebook and Twitter activities.

Laurel Papworth was named by Forbes Magazine as a Top 50 Social Media Influencer, she has consulted and trained Governments around the world (Parliament House in Canberra, Australia, also Malaysia, Singapore and Saudi Arabia) as well as Corporate social media strategies for Sony, United Nations and banks/financial services.

Course Curriculum

Chapter 1: About Social Media Strategy for Corporate Government Social Media Managers

Lecture 1: [Welcome] Client Social Media Pitch and Structure for Business and Government

Lecture 2: This Site: Social Media Strategy Example Workbook, Discussions and Subtitles

Lecture 3: Download the Social Media Strategy WORKBOOK for Business and Government

Lecture 4: Local Government Social Media Strategy & Social Media Framework for Government

Lecture 5: [Choose]: Select a Social Media Pitch/Brief/Request from an Organisation

Lecture 6: What IS a Social Media Strategy? vs a Facebook Campaign?

Chapter 2: Social Media: Purpose vs Values

Lecture 1: [Theory]: Purpose and Values in Online Communities

Lecture 2: [Practical]: Purpose & Values – Social Media Strategy case studies

Lecture 3: [Homework]: Purpose and Values

Chapter 3: Market Segment and Avatar Communications

Lecture 1: [Theory]: The Big Questions on Avatar Communications in Social Media

Lecture 2: Why Avatars: Facebook as a Focus Group & Engagement

Lecture 3: [Example]: Creating your Client Persona or Avatar for Social Media Branding

Lecture 4: [Practical]: Case Study of How Many Facebook Pages and Which Tribes?

Lecture 5: [Homework]: Fill in Avatar psychographics sheet

Lecture 6: [Resources] Links to Buyer Persona and Avatar Tools

Chapter 4: Social Spaces and Which Platform?

Lecture 1: [Theory]: Which Social Media Platform? Content, Hub Distribution spoke networks

Lecture 2: [Practical]: Social Media Press Release Room Integration

Lecture 3: [Homework]: which customer, which platform?

Chapter 5: Identifying Personal Brand Gamification

Lecture 1: [Theory]: Identify online community members and their roles

Lecture 2: [Practical]: explore examples of how customers have taken on Roles

Lecture 3: [Homework]: Create a Table of Roles

Chapter 6: Engagement Lifecycle Strategies

Lecture 1: [Theory]: Engagement Lifecycle strategies

Lecture 2: [Practical]: Investigate case studies using engagement lifecycle principles

Lecture 3: [Homework]: Write an engagement strategy in 500 words

Chapter 7: Key Influencers, Bloggers, Twitterati Strategy

Lecture 1: [Theory]: How to Build Relationships with Social Media Key Influencers

Lecture 2: [Practical]: How to Engage with Social Media Key Influencers

Lecture 3: [Homework]: Evaluating your Social Media Key Influencer Strategy

Chapter 8: Voice and Etiquette/Behaviour Strategies

Lecture 1: Rules of Engagement: Social Media House Rules for Facebook LinkedIn

Lecture 2: [Theory]: Creating Your Social Media Voice and Managing Behaviours

Lecture 3: [Practical]: Which Social Media Voice? Corporate, Personal, Social….

Lecture 4: [Homework]: Choosing a Facebook Voice and Found Social Media Content

Chapter 9: Social Media Campaigns and Activities

Lecture 1: [Theory]: The 5 Steps of a Social Media Campaign Framework

Lecture 2: [Practical]: Social Media Monitoring Panels

Lecture 3: [Homework]: Work on ONE of the 5 steps of a social media campaign

Chapter 10: RITUALS: Creating a Conversation Diary

Lecture 1: [Theory]: Knowing Your Audience's Rituals and Rites of Passage

Lecture 2: [Practical]: Creating a Conversation Diary and Content Calendar (Spreadsheet)

Lecture 3: [Homework]: Your Social Media Conversation Diary

Chapter 11: Finish and Wrap

Lecture 1: BONUS: Examples, Research Papers & Resources on Social Media

Lecture 2: Thank you for joining me

Lecture 3: EXTRA Social Media COURSES & Hiring Laurel Papworth

Instructors

Laurel Papworth
Forbes "Top 50 Social Media Influencer" University Lecturer

Rating Distribution

1 stars: 4 votes

2 stars: 3 votes

3 stars: 14 votes

4 stars: 25 votes

5 stars: 48 votes

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