B2B Marketing- Product Positioning and Messaging

B2B Marketing: Product Positioning and Messaging, available at $44.99, has an average rating of 3.85, with 8 lectures, 4 quizzes, based on 23 reviews, and has 101 subscribers.

You will learn about Customer Benefit Value Proposition: Move from product feature-based messaging to customer benefits and higher-order outcome based messaging. Competitive Comparison Value Proposition: Differentiate your products by focusing on their solution strengths while highlighting competitive weaknesses. Customer Application Value Proposition: Move customers from status quo and trigger their product need by focusing on customer jobs-to-be-done and pain. Punchy Messaging: Capture attention of customers with outcome-driven messaging that resonates with customers. Impactful Copy and Content: Improve customer engagement with your copy and content to drive success with lead generation and website conversion. Sales Enablement to improve Win Rate: Improve the ability of your sales teams to showcase the benefits of your products and solutions to customers effectively. This course is ideal for individuals who are Marketing Communications, Digital Marketing, Product Marketing, Marketing Operations professionals and leaders in the B2B domain. or Professionals new to B2B Marketing. It is particularly useful for Marketing Communications, Digital Marketing, Product Marketing, Marketing Operations professionals and leaders in the B2B domain. or Professionals new to B2B Marketing.

Enroll now: B2B Marketing: Product Positioning and Messaging

Summary

Title: B2B Marketing: Product Positioning and Messaging

Price: $44.99

Average Rating: 3.85

Number of Lectures: 8

Number of Quizzes: 4

Number of Published Lectures: 8

Number of Published Quizzes: 4

Number of Curriculum Items: 12

Number of Published Curriculum Objects: 12

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Customer Benefit Value Proposition: Move from product feature-based messaging to customer benefits and higher-order outcome based messaging.

Competitive Comparison Value Proposition: Differentiate your products by focusing on their solution strengths while highlighting competitive weaknesses.

Customer Application Value Proposition: Move customers from status quo and trigger their product need by focusing on customer jobs-to-be-done and pain.

Punchy Messaging: Capture attention of customers with outcome-driven messaging that resonates with customers.

Impactful Copy and Content: Improve customer engagement with your copy and content to drive success with lead generation and website conversion.

Sales Enablement to improve Win Rate: Improve the ability of your sales teams to showcase the benefits of your products and solutions to customers effectively.

Who Should Attend

Marketing Communications, Digital Marketing, Product Marketing, Marketing Operations professionals and leaders in the B2B domain.

Professionals new to B2B Marketing.

Target Audiences

Marketing Communications, Digital Marketing, Product Marketing, Marketing Operations professionals and leaders in the B2B domain.

Professionals new to B2B Marketing.

Transform your “Product” Marketing P

Does your B2B product or service value proposition focus on features or specs? Or is it too focused on comparisons with competitive products?

Does it describe the benefits (jobs-to-be-done or pain points addressed) of your product or service? Or does it address higher order customer outcomes like social, emotional, economical, efficiency, or risk mitigation needs?

You need a robust value proposition design framework to help you craft the value delivered by your products or services to your customers. Increase the impact of your B2B Marketing messaging, copy, content, and sales enablement tools by showcasing the value proposition of your product or service in an impactful manner. Trigger your customers to move from status-quo and prefer your solutions over your competitors’.

This small investment in example-based learning will help you deploy 3 different types of value proposition design to improve the impact of your B2B marketing positioning and messaging. Compare to theory-based courses that can cost hundreds of dollars and can take months to complete. Quickly learn practical and useful messaging concepts, based on real-world examples, to help you get started quickly. Imagine improving your web conversion rate and sales win rate by better highlighting the value proposition of your offerings. Wouldn’t that make you the marketing genius in your team?

This course is a part of the ValuZition B2B Marketing Specializationto transform your marketing strategy with customer intimacy and data-driven decision making. Learn practical and useful B2B marketing concepts, based on real-world examples, from an accomplished marketing leader. Get tools that can improve your company’s revenue growth, profitability, marketing ROI, and CX. Below is a summary of the courses in the Specialization and their outcomes.

1. Leading with Customer Applications:Learn how to engage with customers earlier in their journey to generate influence and preference for your products later in their journey. Trigger your customers to move from status-quo and prefer your solutions over your competitors’ by focusing on their jobs-to-be-done and pain points.

2. Strategic Messaging Using Value Proposition Design:Differentiate your products and solutions by focusing on customer outcomes. Increase the impact of your B2B Marketing messaging, copy, content, and sales enablement tools.

3. Customer Segmentation Strategies and Models:Deploy the “Jobs-to-be-done” framework to add strategic depth to your segmentation model. Uncover opportunities for revenue growth, go-to-market optimization, product development, and pricing optimization by discovering and targeting attractive customer segments.

4. Customer Journey and Go-to-market Strategy:Learn why customer journeys are important, how voice of the customer and data analytics can be great tools to discover customer journey insights, and why it’s critical to have your go-to-market strategy is informed by customer journey inputs.

5. Pricing Management to Drive Revenue and Margin Growth:Transform your B2B Pricing Strategy from Price to Value. Explore new Pricing Strategies and learn how to effectively use Pricing as a Revenue and Margin Management tool. Learn fast, apply faster from real-world examples and spreadsheet-based analysis tools.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to Value Proposition Frameworks

Chapter 2: Customer Benefit Value Proposition

Lecture 1: Customer Benefit Value Proposition Framework and Example

Lecture 2: Test and Measurement Example

Chapter 3: Competitive Differentiation Value Proposition

Lecture 1: Competitive Differentiation Value Proposition Framework and Example

Lecture 2: Help Desk Software Example

Chapter 4: Customer Application Value Proposition

Lecture 1: Customer Application Value Proposition Framework and Example

Lecture 2: Test and Measurement Example

Chapter 5: Conclusion

Lecture 1: Summary

Instructors

Jay Shah
Experienced B2B Marketing Leader

Rating Distribution

1 stars: 1 votes

2 stars: 0 votes

3 stars: 3 votes

4 stars: 9 votes

5 stars: 10 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!