How To Create Highly Successful Retargeting Campaigns (2022)

How To Create Highly Successful Retargeting Campaigns (2022), available at $29.99, has an average rating of 4.05, with 18 lectures, based on 141 reviews, and has 1428 subscribers.

You will learn about Understand what retargeting is and how powerful it is Design the correct retargeting strategy for your business How to set up retargeting in Google Ads and Facebook Ads manager Analyse the success of your retargeting campaigns Know what you need to do from a GDPR compliance perspective This course is ideal for individuals who are Marketers who want to learn about Retargeting or Entrepreneurs looking to adopt this strong ROI channel and drive revenue for your business or Students looking to increase your practical marketing knowledge It is particularly useful for Marketers who want to learn about Retargeting or Entrepreneurs looking to adopt this strong ROI channel and drive revenue for your business or Students looking to increase your practical marketing knowledge.

Enroll now: How To Create Highly Successful Retargeting Campaigns (2022)

Summary

Title: How To Create Highly Successful Retargeting Campaigns (2022)

Price: $29.99

Average Rating: 4.05

Number of Lectures: 18

Number of Published Lectures: 18

Number of Curriculum Items: 18

Number of Published Curriculum Objects: 18

Original Price: ￡149.99

Quality Status: approved

Status: Live

What You Will Learn

Understand what retargeting is and how powerful it is

Design the correct retargeting strategy for your business

How to set up retargeting in Google Ads and Facebook Ads manager

Analyse the success of your retargeting campaigns

Know what you need to do from a GDPR compliance perspective

Who Should Attend

Marketers who want to learn about Retargeting

Entrepreneurs looking to adopt this strong ROI channel and drive revenue for your business

Students looking to increase your practical marketing knowledge

Target Audiences

Marketers who want to learn about Retargeting

Entrepreneurs looking to adopt this strong ROI channel and drive revenue for your business

Students looking to increase your practical marketing knowledge

From an Ex-Googler / LinkedIn(er)

A highly effective course, designed to guide you through implementing Retargeting/Remarketing strategies to gain huge returns on your advertising spend. 

I’ve designed this course to be as time-efficient and practical as possible. The course is designed with the purpose of allowing you to set up effective Retargeting campaigns to take your return on investment to the next level.

This course will take you through from developing your Retargeting strategy, implementing campaigns across Display, Video and Search on Google, YouTube and Facebook (And Instagram). We will also discuss measuring the effectiveness of your campaigns and finally GDPR compliance.

When correctly Implemented a Retargeting strategy can be a great addition to your marketing efforts. Due to the fact that potential customers are already aware of your brand, conversion rates from Retargeted users can be 10x higher than cold users.  In this course I will illustrate that it is far from beyond the scope of marketers. Over the years platforms like Facebook and Google have made it increasingly easy and effective to implement these strategies.

Even with the changes bought about by Apple’s iOS 14 announcement, Retargeting remains a valid strategy since Google and Facebook have implemented new measurement frameworks to maintain retargeting, lookalike and similar audiences.

I look forward to teaching you!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: What is Retargeting?

Chapter 2: How to develop the right Retargeting strategy for your business

Lecture 1: Developing your Retargeting strategy

Lecture 2: How Google Tag Manager can help you with Retargeting

Chapter 3: Using Google Analytics to build your audiences

Lecture 1: Using Google Analytics to build your audiences

Chapter 4: Retargeting via Google Adwords

Lecture 1: Retargeting in Adwords via Display

Lecture 2: Retargeting in Adwords via Video (YouTube)

Lecture 3: Retargeting in Adwords via Search

Chapter 5: Retargeting via Facebook and Instagram

Lecture 1: Introduction to Retargeting on Facebook and Instagram

Lecture 2: The Facebook Pixel

Lecture 3: Setting up Facebook and Instagram Retargeting

Lecture 4: Facebook Lookalike audiences

Chapter 6: Advanced Strategies: Negative and Sequential Video Retargeting

Lecture 1: Negative Retargeting in Google Adwords

Lecture 2: Negative Retargeting on Facebook and Instagram

Lecture 3: Sequential Retargeting via YouTube

Chapter 7: Measurement and Optimisation

Lecture 1: Measurement and Optimisation

Chapter 8: GDPR Compliance

Lecture 1: GDPR Compliance

Chapter 9: Conclusion

Lecture 1: Conclusion

Instructors

Andrew White
Digital Marketing Instructor

Rating Distribution

1 stars: 2 votes

2 stars: 3 votes

3 stars: 26 votes

4 stars: 47 votes

5 stars: 63 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!