100 Days of Google Ads Microsoft Ads- Ultimate Bootcamp

100 Days of Google Ads & Microsoft Ads: Ultimate Bootcamp, available at $44.99, with 267 lectures, 9 quizzes, and has 4 subscribers.

You will learn about Google Ads { Level – Beginner to Advanced } Google Ads – Paid Search Campaign { Level – Beginner to Advanced } Google Ads – Shopping Campaign { Level – Beginner to Advanced } Google Ads – Call Campaign { Level – Beginner to Advanced } Google Ads – Performance Max { Level – Beginner to Advanced } Google Ads – Display Campaign { Level – Beginner to Advanced } Google Ads – Demand Gen Campaign { Level – Beginner to Advanced } Google Ads – Video Campaign { Level – Beginner to Advanced } Google Merchant Center { Level – Beginner to Advanced} Google Ads Editor { Level – Beginner to Advanced } Microsoft Ads { Level – Beginner to Advanced } Microsoft Ads – Paid Search Campaign { Level – Beginner to Advanced } Microsoft Ads – Shopping Campaign { Level – Beginner to Advanced } Microsoft Ads – Audience Campaign (Display, Native & Video Ads) { Level – Beginner to Advanced } Microsoft Ads Editor { Level – Beginner to Advanced } Microsoft Merchant Center { Level – Beginner to Advanced } Microsoft Excel & Google Sheet, Formulas Related To Paid Advertising. Google Ads & Microsoft Ads Remarketing Setup. Google Ads Manager account (Previously MCC – My Client Center). Search Ads 360 (SA360) { Level – Beginner } Proven Strategies, and Best Practices for Client Goals (Ecommerce & Service industries). Understanding Google Ads and Microsoft Ads Algorithms. Be able to Build Full Fledged Campaigns Strategically. 100+ Real World Examples to Understand How Things are Done. This course is ideal for individuals who are Beginners: Perfect for individuals new to paid search advertising, offering a comprehensive introduction to Google Ads, Bing Ads, and associated tools, establishing a strong foundational understanding. or Intermediate Marketers: Ideal for marketers with some experience looking to deepen their understanding and refine their skills in paid search advertising. or Business Owners: Essential for entrepreneurs and business owners seeking to leverage paid search advertising to enhance their online presence, attract more customers, and increase revenue. or Professionals: Valuable for professionals in digital marketing, advertising, or related fields, enabling them to acquire a new skillset and stay competitive in the dynamic landscape of online advertising. or In addition to these, you will explore every campaign type available in both Google Ads and Bing Ads throughout the course, ensuring a thorough understanding of campaign creation and optimization strategies across platforms. It is particularly useful for Beginners: Perfect for individuals new to paid search advertising, offering a comprehensive introduction to Google Ads, Bing Ads, and associated tools, establishing a strong foundational understanding. or Intermediate Marketers: Ideal for marketers with some experience looking to deepen their understanding and refine their skills in paid search advertising. or Business Owners: Essential for entrepreneurs and business owners seeking to leverage paid search advertising to enhance their online presence, attract more customers, and increase revenue. or Professionals: Valuable for professionals in digital marketing, advertising, or related fields, enabling them to acquire a new skillset and stay competitive in the dynamic landscape of online advertising. or In addition to these, you will explore every campaign type available in both Google Ads and Bing Ads throughout the course, ensuring a thorough understanding of campaign creation and optimization strategies across platforms.

Enroll now: 100 Days of Google Ads & Microsoft Ads: Ultimate Bootcamp

Summary

Title: 100 Days of Google Ads & Microsoft Ads: Ultimate Bootcamp

Price: $44.99

Number of Lectures: 267

Number of Quizzes: 9

Number of Published Lectures: 266

Number of Published Quizzes: 9

Number of Curriculum Items: 277

Number of Published Curriculum Objects: 276

Original Price: ?4,999

Quality Status: approved

Status: Live

What You Will Learn

Google Ads { Level – Beginner to Advanced }

Google Ads – Paid Search Campaign { Level – Beginner to Advanced }

Google Ads – Shopping Campaign { Level – Beginner to Advanced }

Google Ads – Call Campaign { Level – Beginner to Advanced }

Google Ads – Performance Max { Level – Beginner to Advanced }

Google Ads – Display Campaign { Level – Beginner to Advanced }

Google Ads – Demand Gen Campaign { Level – Beginner to Advanced }

Google Ads – Video Campaign { Level – Beginner to Advanced }

Google Merchant Center { Level – Beginner to Advanced}

Google Ads Editor { Level – Beginner to Advanced }

Microsoft Ads { Level – Beginner to Advanced }

Microsoft Ads – Paid Search Campaign { Level – Beginner to Advanced }

Microsoft Ads – Shopping Campaign { Level – Beginner to Advanced }

Microsoft Ads – Audience Campaign (Display, Native & Video Ads) { Level – Beginner to Advanced }

Microsoft Ads Editor { Level – Beginner to Advanced }

Microsoft Merchant Center { Level – Beginner to Advanced }

Microsoft Excel & Google Sheet, Formulas Related To Paid Advertising.

Google Ads & Microsoft Ads Remarketing Setup.

Google Ads Manager account (Previously MCC – My Client Center).

Search Ads 360 (SA360) { Level – Beginner }

Proven Strategies, and Best Practices for Client Goals (Ecommerce & Service industries).

Understanding Google Ads and Microsoft Ads Algorithms.

Be able to Build Full Fledged Campaigns Strategically.

100+ Real World Examples to Understand How Things are Done.

Who Should Attend

Beginners: Perfect for individuals new to paid search advertising, offering a comprehensive introduction to Google Ads, Bing Ads, and associated tools, establishing a strong foundational understanding.

Intermediate Marketers: Ideal for marketers with some experience looking to deepen their understanding and refine their skills in paid search advertising.

Business Owners: Essential for entrepreneurs and business owners seeking to leverage paid search advertising to enhance their online presence, attract more customers, and increase revenue.

Professionals: Valuable for professionals in digital marketing, advertising, or related fields, enabling them to acquire a new skillset and stay competitive in the dynamic landscape of online advertising.

In addition to these, you will explore every campaign type available in both Google Ads and Bing Ads throughout the course, ensuring a thorough understanding of campaign creation and optimization strategies across platforms.

Target Audiences

Beginners: Perfect for individuals new to paid search advertising, offering a comprehensive introduction to Google Ads, Bing Ads, and associated tools, establishing a strong foundational understanding.

Intermediate Marketers: Ideal for marketers with some experience looking to deepen their understanding and refine their skills in paid search advertising.

Business Owners: Essential for entrepreneurs and business owners seeking to leverage paid search advertising to enhance their online presence, attract more customers, and increase revenue.

Professionals: Valuable for professionals in digital marketing, advertising, or related fields, enabling them to acquire a new skillset and stay competitive in the dynamic landscape of online advertising.

In addition to these, you will explore every campaign type available in both Google Ads and Bing Ads throughout the course, ensuring a thorough understanding of campaign creation and optimization strategies across platforms.

Are you ready to become a digital advertising pro? This course is designed to teach you everything you need to know about managing ads on Google and Bing, covering everything from the basics to advanced strategies.

I start with the fundamentals of Google Ads, guiding you step-by-step through creating, managing, and optimizing effective ad campaigns. You’ll learn to use Google Ads Editor to streamline your workflow and make managing ads more efficient. Plus, I’ll show you how to leverage Google Merchant Center to handle your product listings and ensure they’re optimized for maximum visibility.

Moving on to Bing Ads, you’ll gain valuable insights into creating and managing ads on Microsoft’s platform. You’ll learn how to use Bing Ads Editor and Bing Merchant Center to enhance your campaigns and reach a broader audience.

I also dive into Google Ads Manager Accounts, which is essential for handling multiple accounts and scaling your advertising efforts. Additionally, I cover Search Ads 360, a powerful tool for running large-scale search campaigns and optimizing performance across various platforms.

This course is packed with practical exercises, real-world examples, and hands-on activities to ensure you not only understand the theory but also apply your knowledge effectively. Whether you’re a beginner eager to get started or a professional looking to sharpen your skills, this course offers everything you need to become a confident and skilled digital advertiser.

Sign up today and embark on your journey to mastering online ads, unlocking new opportunities, and driving successful advertising campaigns!

Course Curriculum

Chapter 1: Day 1 – About the Course

Lecture 1: Introduction

Chapter 2: Day 2 – Introduction to Paid Advertising

Lecture 1: Lesson 1 – Evolution of advertising

Lecture 2: Lesson 2 – What is Search Engine, Search Engine Marketing, and Paid Search

Lecture 3: Class Notes : Introduction to Paid Advertising

Chapter 3: Day 3 – Impressions, Clicks, Cost, Conversions, Conversion Value

Lecture 1: Lesson 1 – Primary Metrics

Lecture 2: Lesson 2 – Derived Metrics

Chapter 4: Day 4 – Google Ads Account Creation

Lecture 1: The Start…..

Chapter 5: Day 5 – The Online Presence

Lecture 1: Lesson 1 – The purchase journey in a website for Ecommerce

Lecture 2: Lesson 2 – URL Structure of a Website : ECommerce Client

Lecture 3: Lesson 3 – URL Structure of a Website : Service Business Client

Lecture 4: Lesson 4 – Types of Campaigns

Chapter 6: Day 6 – Conversion Tracking – Part 1

Lecture 1: Lesson 1 – What is Conversion Action & Why is it Needed?

Lecture 2: Lesson 2 – Conversion Windows

Lecture 3: Lesson 3 – Enhanced Conversions

Lecture 4: Lesson 4 – Attribution Models

Lecture 5: Lesson 5 – Conversion Action Setup

Chapter 7: Day 7 – Conversion Tracking – Part 2

Lecture 1: Lesson 1 – Enhanced Conversions for Web

Lecture 2: Lesson 2 – Enhanced Conversions for Leads

Lecture 3: Lesson 3 – Conversions Adjustments ( Uploading Conversions )

Lecture 4: Lesson 4 – Third Party Conversion Actions

Chapter 8: Day 8 – Conversion Tracking – Part 3

Lecture 1: Lesson 1 – What is Bidding & Optimization ?

Lecture 2: Lesson 2 – Primary Conversion Action & Secondary Conversion Action

Lecture 3: Lesson 3 – Account Default Goals & Standard Goals

Lecture 4: Lesson 4 – Campaign Specific Goals & Custom Goals

Chapter 9: Day 9 – Types of Targetting's

Lecture 1: Lesson 1 – Primary Targets & Secondary Targets

Chapter 10: Day 10 – Introduction to Paid Search Campaigns

Lecture 1: Lesson 1 – How Search Engines Work ?

Lecture 2: Lesson 2 – How Paid Search Campaigns Work?

Lecture 3: Lesson 3 – Search Campaign Creation

Chapter 11: Day 11 – Keyword Research – Part 1

Lecture 1: Lesson 1 – Introduction to Keyword Research

Lecture 2: Lesson 2 – Keyword Research Based on Website Design

Lecture 3: Lesson 3 – Keyword Research Through Google Keyword Planner

Lecture 4: Lesson 4 – Keyword Research Tips

Chapter 12: Day 12 – Keyword Research – Part 2

Lecture 1: Keyword Research – Example 1

Lecture 2: Lesson 1 – Different Keyword Match Types

Lecture 3: Lesson 2 – Understanding the Match Types

Lecture 4: Lesson 3 – How the Performance Looks for the Match Types

Lecture 5: Lesson 4 – What are Close Variant's ?

Chapter 13: Day 13 – Keyword Research – Part 3

Lecture 1: Lesson 1 – Keyword Research – Example 2

Lecture 2: Lesson 2 – What is a Final URL ?

Lecture 3: Lesson 3 – Best Search Campaign Structuring

Lecture 4: Lesson 4 – Keyword Research – Example 3

Chapter 14: Day 14 – Quality Score

Lecture 1: Lesson 1 – What is Quality Score ?

Lecture 2: Lesson 2 – Importance of Quality Score ?

Lecture 3: Lesson 3 – How to Improve Quality Score.

Lecture 4: Lesson 4 – Quality Score Live Example

Chapter 15: Day 15 – Negative Keywords

Lecture 1: Lesson 1 – What are Negative Keywords ?

Lecture 2: Lesson 2 – How to Add Negative Keywords ?

Lecture 3: Lesson 3 – How to Use Cross Negatives, also Called as Forced Negatives.

Chapter 16: Day 16 – Search Query Report Analysis

Lecture 1: Lesson 1 – What is Search Term Report ?

Lecture 2: Lesson 2 – Identifying Negative Keywords, also Called as Irrelevant Keywords

Lecture 3: Lessons 3 – Identifying Positive Keywords, also Called as Relevant Keywords

Chapter 17: Day 17 – Google Trends

Lecture 1: Lesson 1 – Google Trends – Identify Trend of Keyword

Chapter 18: Day 18 – Responsive Search Ads (RSA's)

Lecture 1: Lesson 1 – Components of RSA on SERP

Lecture 2: Lesson 2 – How to Write an Effective Ad Copy

Lecture 3: Lesson 3 – Winning Strategies for RSA's

Chapter 19: Day 19 – Ad Extensions

Lecture 1: Lesson 1 – What are Ad Extensions ?

Lecture 2: Lesson 2 – Sitelink Ad Extension

Lecture 3: Lesson 3 – Callout Ad Extension

Lecture 4: Lesson 4 – Structured Snippet Ad Extension

Lecture 5: Lesson 5 – Image Ad Extension

Lecture 6: Lesson 6 – Call Ad Extension

Lecture 7: Lesson 7 – Lead Form Ad Extension

Lecture 8: Lesson 8 – Location Ad Extension

Lecture 9: Lesson 9 – Price Ad Extension

Lecture 10: Lesson 10 – Promotion Ad Extension

Lecture 11: Lesson 11 – Headline, Description, Business Name, Logo Ad Extensions

Lecture 12: Lesson 12 – Automated Ad Extensions

Chapter 20: Day 20 – Search Campaign Creation

Lecture 1: Lesson 1 – Search Campaign Creation – From Keyword Research To Ad Creation

Chapter 21: Day 21 – Google Ads Editor – Bulk Uploads

Lecture 1: Lesson 1 – What is Google ads Editor and How to install it ?

Lecture 2: Lesson 2 – Ads Editor Overview

Lecture 3: Lesson 3 – How to Bulk Upload Campaigns ?

Lecture 4: Lesson 4 – Things to Remember

Chapter 22: Day 22 – Google Ads Editor – Tools and settings

Lecture 1: Lesson 1 – How to Bulk Edit ?

Lecture 2: Lesson 2 – Tools and Settings

Chapter 23: Day 23 – Google Ads Editor – Upload Formats

Lecture 1: Lesson 1 – RSA Editor Format

Lecture 2: Lesson 2 – Ad Extensions Editor Format

Chapter 24: Day 24 – Audience Targeting – Part 1

Instructors

Sivakishore Reddy
Paid Search Analyst

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