SEO Audit Course A Masterclass

SEO Audit Course – A Masterclass, available at $19.99, has an average rating of 4.7, with 84 lectures, based on 19 reviews, and has 1144 subscribers.

You will learn about In less than one week you will have a solid understanding of what an SEO audit is and how to efficiently provide one. You will learn to use the MOZ's Technical SEO (and Beyond) Site Audit Checklist/template that contains the most important elements one needs to perform a audit. You will also better understand how some tools such as Moz, Screaming Frog or Google Search Console operates. You will stand out at your work place. This course is ideal for individuals who are Junior and intermediary SEO campaign managers who want to expand their SEO knowledge. or For agencies who want to train their personnel to give more insights and perform better audits to increase the organic growth for their current clines. or Agency owners who want their employees to have a better understanding of the services they offer and bring value to the table. or For agencies who want to expand the offers they are providing – let's say you offer website creation and many asked you about offering them SEO; or Sales individuals, to better understand and assist the client's expectations in conjunction with their needs, budget, and the team that can deliver. or For independent consultants and freelancers who offer SEO services and want to enhance their knowledge and bring more value to their prospects. or Digital marketing professionals – SEM – paid advertising, sales – to enhance their knowledge and to provide more value and upsell to their current clients. or Last but not least, for you, who are enrolled in this course: congratulations – you watching this means you're serious about your craft. It is particularly useful for Junior and intermediary SEO campaign managers who want to expand their SEO knowledge. or For agencies who want to train their personnel to give more insights and perform better audits to increase the organic growth for their current clines. or Agency owners who want their employees to have a better understanding of the services they offer and bring value to the table. or For agencies who want to expand the offers they are providing – let's say you offer website creation and many asked you about offering them SEO; or Sales individuals, to better understand and assist the client's expectations in conjunction with their needs, budget, and the team that can deliver. or For independent consultants and freelancers who offer SEO services and want to enhance their knowledge and bring more value to their prospects. or Digital marketing professionals – SEM – paid advertising, sales – to enhance their knowledge and to provide more value and upsell to their current clients. or Last but not least, for you, who are enrolled in this course: congratulations – you watching this means you're serious about your craft.

Enroll now: SEO Audit Course – A Masterclass

Summary

Title: SEO Audit Course – A Masterclass

Price: $19.99

Average Rating: 4.7

Number of Lectures: 84

Number of Published Lectures: 84

Number of Curriculum Items: 84

Number of Published Curriculum Objects: 84

Original Price: $27.99

Quality Status: approved

Status: Live

What You Will Learn

In less than one week you will have a solid understanding of what an SEO audit is and how to efficiently provide one.

You will learn to use the MOZ's Technical SEO (and Beyond) Site Audit Checklist/template that contains the most important elements one needs to perform a audit.

You will also better understand how some tools such as Moz, Screaming Frog or Google Search Console operates.

You will stand out at your work place.

Who Should Attend

Junior and intermediary SEO campaign managers who want to expand their SEO knowledge.

For agencies who want to train their personnel to give more insights and perform better audits to increase the organic growth for their current clines.

Agency owners who want their employees to have a better understanding of the services they offer and bring value to the table.

For agencies who want to expand the offers they are providing – let's say you offer website creation and many asked you about offering them SEO;

Sales individuals, to better understand and assist the client's expectations in conjunction with their needs, budget, and the team that can deliver.

For independent consultants and freelancers who offer SEO services and want to enhance their knowledge and bring more value to their prospects.

Digital marketing professionals – SEM – paid advertising, sales – to enhance their knowledge and to provide more value and upsell to their current clients.

Last but not least, for you, who are enrolled in this course: congratulations – you watching this means you're serious about your craft.

Target Audiences

Junior and intermediary SEO campaign managers who want to expand their SEO knowledge.

For agencies who want to train their personnel to give more insights and perform better audits to increase the organic growth for their current clines.

Agency owners who want their employees to have a better understanding of the services they offer and bring value to the table.

For agencies who want to expand the offers they are providing – let's say you offer website creation and many asked you about offering them SEO;

Sales individuals, to better understand and assist the client's expectations in conjunction with their needs, budget, and the team that can deliver.

For independent consultants and freelancers who offer SEO services and want to enhance their knowledge and bring more value to their prospects.

Digital marketing professionals – SEM – paid advertising, sales – to enhance their knowledge and to provide more value and upsell to their current clients.

Last but not least, for you, who are enrolled in this course: congratulations – you watching this means you're serious about your craft.

This complete course from A to Z is designed to help you perform better SEO audits for your clients or in-house projects. The course will cover all aspects of SEO auditing and will use the MOZ template and scale as a framework.

The course will start with an introduction to SEO and the importance of auditing. You will learn about the different types of SEO audits, including technical, on-page, and off-page audits.

Next, the course will delve into the technical aspects of SEO, including site architecture, crawlability, and indexability. You will learn how to use tools like Google Search Console to analyze your website’s technical SEO performance.

The course will then move on to on-page SEO, where you will learn about the importance of keyword research, meta tags, and content optimization. You will also learn about the MOZ template and scale, and how to use it to perform an on-page SEO audit.

In the next section, the course will cover off-page SEO, including link building and reputation management. You will learn about the different types of links and how to analyze the quality of backlinks using tools like MOZ.

Finally, the course will conclude with an overview of the reporting and recommendations process. You will learn how to present your findings to your clients or in-house team, and how to make actionable recommendations for improving the website’s SEO performance.

Throughout the course, you will have access to a variety of resources and tools, including the MOZ template and scale, which will enable you to perform thorough and accurate SEO audits. Whether you are working at an agency or in-house, this course will provide you with the knowledge and skills you need to improve your website’s SEO performance and drive more traffic and revenue.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: What is an SEO Audit and How does this course help?

Lecture 3: Who is this SEO audit course for?

Lecture 4: Who is this course not for?

Lecture 5: What does this course cover?

Lecture 6: What students will learn in your course?

Lecture 7: Why use the MOZ template?

Lecture 8: What tools will we be using?

Lecture 9: Course Disclaimer

Lecture 10: Leaving a Review

Chapter 2: Basics

Lecture 1: To do in advance of the audit for the website audited

Lecture 2: Analytics Installed

Lecture 3: Search engine properties set up

Lecture 4: Recommended – Run a site crawl

Chapter 3: Crawling & Indexing

Lecture 1: URL is indexed

Lecture 2: Important content indexed

Lecture 3: Returns a 200 status code

Lecture 4: Indexable by robots meta tag and X-robots-tag

Lecture 5: URL not blocked by robots.txt file

Lecture 6: URL listed in XML sitemap file

Lecture 7: Sitemap file location defined in robots.txt

Lecture 8: Sitemap file submitted to search engines

Lecture 9: URL is discoverable via internal links navigation

Lecture 10: Content is available at a single, canonicalized URL

Lecture 11: Google-selected canonical matches user-selected canonical

Lecture 12: No canonical/indexation mixed signal errors

Lecture 13: Friendly URL structure

Lecture 14: Content can be rendered with basic JavaScript

Lecture 15: Important CSS, JS, and images not blocked by robots.txt

Chapter 4: Meta & Structured Data

Lecture 1: Page contains a title element

Lecture 2: Title contains important keywords visible in first 60 characters

Lecture 3: Title tag is unique

Lecture 4: Page contains a unique meta description

Lecture 5: Favicon defined

Lecture 6: OG and social meta data

Lecture 7: Structured data markup

Lecture 8: Uses max-image-preview:large setting

Chapter 5: Content

Lecture 1: Content isn't substantially duplicate

Lecture 2: Content organized with hierarchical HTML tags

Lecture 3: Content is keyword-targeted

Lecture 4: Content doesn't violate Google's Quality Guidelines

Lecture 5: Avoids intrusive interstitials

Lecture 6: Avoids heavy ads above the fold

Lecture 7: Content isn't loaded in an iFrame

Lecture 8: Content isn't loaded in Flash

Lecture 9: Lazy loaded content is visible in the viewport

Lecture 10: Supports paginated loading for infinite scroll

Lecture 11: Current publication and updated dates

Lecture 12: Clear who the author and/or publisher Is

Lecture 13: Content doesn't trigger Google Safe Search filters

Chapter 6: Links & Navigation

Lecture 1: Links are crawlable

Lecture 2: Page doesn't link to broken pages (404)

Lecture 3: Links use descriptive anchor text

Lecture 4: Links are qualified when appropriate nofollow, ugc, sponsored

Lecture 5: Faceted navigation doesn't lead to duplicate content

Lecture 6: Paginated pages are clearly linked

Lecture 7: Page does not contain an excessive amount of links

Lecture 8: Page does not link to redirected chains

Chapter 7: Images

Lecture 1: Images contain descriptive alt attributes

Lecture 2: Image heights and widths are defined

Lecture 3: Use descriptive titles, captions, filenames, and text for images

Lecture 4: Images don't contain important text

Lecture 5: Images are listed in image sitemaps

Chapter 8: Video

Lecture 1: Video is available on a public, indexable page

Lecture 2: Video is wrapped within an appropriate HTML tag

Lecture 3: Video is included in video sitemap

Lecture 4: Video schema markup

Chapter 9: Mobile

Lecture 1: Passes Google Mobile-Friendly Test

Lecture 2: Preference responsive web design

Lecture 3: Mobile content and links match desktop site

Lecture 4: Special considerations for separate URLs

Chapter 10: Speed

Lecture 1: Content fully loads within a reasonable time

Lecture 2: URL passes Google's Core Web Vitals assessment

Lecture 3: Address common speed traps

Chapter 11: Security

Lecture 1: Site uses proper HTTPS

Lecture 2: Site supports HSTS

Lecture 3: No hacked content, malware, or other security issues

Chapter 12: International & Multilingual Sites

Lecture 1: Signal location targeting

Lecture 2: Valid hreflang annotation

Lecture 3: Page language is obvious

Lecture 4: Avoid automatic redirection

Chapter 13: Backlinks (Off-Page)

Lecture 1: URL has relevant backlinks

Lecture 2: Backlinks don't violate Google Guidelines

Lecture 3: Disavow file doesn't block important links

Instructors

Emanuel Petrescu
SEO Consultant from Toronto, Canada

Rating Distribution

1 stars: 0 votes

2 stars: 1 votes

3 stars: 0 votes

4 stars: 1 votes

5 stars: 17 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!