The Complete LinkedIn B2B Marketing Course

The Complete LinkedIn B2B Marketing Course, available at $29.99, has an average rating of 3.85, with 36 lectures, based on 44 reviews, and has 350 subscribers.

You will learn about Apply the full range of tools, applications and features to transform your B2B Marketing fundamentals using LinkedIn Understand how to use content marketing applications such as slide share, Pulse and Company Pages to support your B2B marketing plan Understand how to maximise content distribution using sponsored updates and Groups Understand how to measure performance and use analytics to inform future marketing and resource allocation strategy Learn how to manage LinkedIn advertising including Onsite and Network display, Sponsored updates, Sponsored inmail and lead accelerator Lean about LinkedIn’s range of mobile apps and how these can support your B2B marketing on the move This course is ideal for individuals who are This course curriculum is designed for B2B Marketing professionals, B2B Advertising professionals, business owners and anyone with the ambition to develop a complete practical understanding of how to use marketing strategies which deliver quality results on the LinkedIn platform. It is particularly useful for This course curriculum is designed for B2B Marketing professionals, B2B Advertising professionals, business owners and anyone with the ambition to develop a complete practical understanding of how to use marketing strategies which deliver quality results on the LinkedIn platform.

Enroll now: The Complete LinkedIn B2B Marketing Course

Summary

Title: The Complete LinkedIn B2B Marketing Course

Price: $29.99

Average Rating: 3.85

Number of Lectures: 36

Number of Published Lectures: 33

Number of Curriculum Items: 36

Number of Published Curriculum Objects: 33

Original Price: ￡44.99

Quality Status: approved

Status: Live

What You Will Learn

Apply the full range of tools, applications and features to transform your B2B Marketing fundamentals using LinkedIn

Understand how to use content marketing applications such as slide share, Pulse and Company Pages to support your B2B marketing plan

Understand how to maximise content distribution using sponsored updates and Groups

Understand how to measure performance and use analytics to inform future marketing and resource allocation strategy

Learn how to manage LinkedIn advertising including Onsite and Network display, Sponsored updates, Sponsored inmail and lead accelerator

Lean about LinkedIn’s range of mobile apps and how these can support your B2B marketing on the move

Who Should Attend

This course curriculum is designed for B2B Marketing professionals, B2B Advertising professionals, business owners and anyone with the ambition to develop a complete practical understanding of how to use marketing strategies which deliver quality results on the LinkedIn platform.

Target Audiences

This course curriculum is designed for B2B Marketing professionals, B2B Advertising professionals, business owners and anyone with the ambition to develop a complete practical understanding of how to use marketing strategies which deliver quality results on the LinkedIn platform.

My Udemy Courses have been watched by over 10,000 people from 135 countries. They have received consistent high ratings throughout Udemy.

The Complete LinkedIn B2B Marketing Course is designed for Marketing, Digital Agency professionals and entrepreneurs seeking to learn and transform your B2B marketing performance using LinkedIn.

You will learn how to use and apply the full range of tools, applications and hidden techniques by watching clear detailed instruction video demonstrations designed for easy digestion. The curriculum is structured in a logical, sequential order making it easy to follow and implement seamlessly into your working day.

Note: This course is updated regularly with new lectures and downloadable pdfs.

What does this Marketing Course offer that others don’t:
How to apply multiple techniques to compound marketing impact
Explanation and clear guidance on new marketing opportunities such as the updated Campaign Manager, Sponsored Inmails, Lead Accelerator and Elevate
Optimising the full value of content marketing apps including Pulse, Slideshare and Company pages
Expected return on investment using all LinkedIn advertising options including Onsite and Network display, Sponsored updates, Sponsored Inmail and lead accelerator
Comprehensive ongoing LinkedIn learning and resources for all levels

The course duration is a 2 hours 45 minutes for completion of all 28 Videos

Course Curriculum

Chapter 1: Course Curriculum

Lecture 1: Introduction- What you will learn on this Course

Lecture 2: About David Reilly the Course Instructor

Chapter 2: Introduction to this Course

Lecture 1: Why LinkedIn is so important for B2B Marketing

Lecture 2: The Benefits of differing levels of Premium Paid accounts explained

Lecture 3: Optimising your Privacy Settings for maximum impact

Chapter 3: How to create an “allstar” Complete Profile

Lecture 1: Why Profile Completeness is important

Lecture 2: Maximising your Headline, photo and your contact details

Lecture 3: Adding a Standout Summary to your Profile

Lecture 4: Blue 3.4 Maximising your Career Experience

Lecture 5: Maximising your Skills and Endorsements

Chapter 4: Building your Business Network

Lecture 1: Building your fifty first degree network to achieve Profile Completeness

Lecture 2: The Value of Advance Search explained

Lecture 3: Crafting personalised Connection requests which achieve positive results

Lecture 4: Using Inmails to build new Connections in your network

Lecture 5: Using Groups: Joining and creating your own Group

Chapter 5: Advertising Solutions explained

Lecture 1: New Campaign Manager

Lecture 2: Online Display and Network Display Advertising

Lecture 3: Sponsored Updates

Lecture 4: Sponsored Inmails

Lecture 5: Lead Accelerator explained

Lecture 6: How to Launch an advertising Campaign

Lecture 7: About LinkedIn Partner Programme for Advertising Agencies

Chapter 6: Using Content Marketing

Lecture 1: Using Pulse for content creation

Lecture 2: Using Rich Content Formats to generate response- images, Video

Lecture 3: Using Rich Content to support your B2B Marketing

Chapter 7: Company Pages

Lecture 1: How to set up a Company pages to support your marketing

Lecture 2: Using Company Showcase pages for profile targeting

Lecture 3: How to track Company Page followers and marketing impact

Chapter 8: Advanced B2B Marketing Functions

Lecture 1: What is Elevate and how will it support marketing

Lecture 2: How can we use LinkedIn's Mobile Apps to support our marketing strategy

Lecture 3: What are the opportunities provided by LinkedIn's API

Chapter 9: Course Summary

Lecture 1: Summary and Conclusion

Lecture 2: Resources Section

Instructors

David Reilly
Digital skills trainer and founder of Lets Learn Digital

Rating Distribution

1 stars: 2 votes

2 stars: 5 votes

3 stars: 13 votes

4 stars: 11 votes

5 stars: 13 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!