Social Media Marketing Masterclass- Facebook Instagram

Social Media Marketing Masterclass: Facebook & Instagram, available at $44.99, has an average rating of 4.78, with 43 lectures, based on 90 reviews, and has 3957 subscribers.

You will learn about Master the skills that companies are looking for based on job market research for Social Media roles in the UK Confidently manage Facebook and Instagram social media accounts Originate concepts and develop social media calendars Bring your creative ideas to life with copywriting and design Drive engagement through community management Track performance and draw insights from social media This course is ideal for individuals who are Marketing students and graduates with marketing degrees and no prior experience or Marketing Interns and Marketing Executives responsible for managing social media accounts or Content Creators who want to offer Social Media services or Young professionals looking to transition into marketing It is particularly useful for Marketing students and graduates with marketing degrees and no prior experience or Marketing Interns and Marketing Executives responsible for managing social media accounts or Content Creators who want to offer Social Media services or Young professionals looking to transition into marketing.

Enroll now: Social Media Marketing Masterclass: Facebook & Instagram

Summary

Title: Social Media Marketing Masterclass: Facebook & Instagram

Price: $44.99

Average Rating: 4.78

Number of Lectures: 43

Number of Published Lectures: 43

Number of Curriculum Items: 49

Number of Published Curriculum Objects: 49

Original Price: ￡109.99

Quality Status: approved

Status: Live

What You Will Learn

Master the skills that companies are looking for based on job market research for Social Media roles in the UK

Confidently manage Facebook and Instagram social media accounts

Originate concepts and develop social media calendars

Bring your creative ideas to life with copywriting and design

Drive engagement through community management

Track performance and draw insights from social media

Who Should Attend

Marketing students and graduates with marketing degrees and no prior experience

Marketing Interns and Marketing Executives responsible for managing social media accounts

Content Creators who want to offer Social Media services

Young professionals looking to transition into marketing

Target Audiences

Marketing students and graduates with marketing degrees and no prior experience

Marketing Interns and Marketing Executives responsible for managing social media accounts

Content Creators who want to offer Social Media services

Young professionals looking to transition into marketing

SOCIAL MEDIA MARKETING MADE SIMPLE

Designed by a CMO, based on their practical experience and the needs of the market.

Gain actionable skills and access to real templates, reports and briefs to land and start a job with confidence.

Experience practical learning with lots of assignments and example answers from your instructor.

A PRACTICAL COURSE, THAT WORKS

Master the skills that companies are looking for. Based on job market research for Social Media roles in the UK, this course teaches you how to:

1. Confidently manage Facebook and Instagram social media accounts

2. Originate concepts and develop social media calendars

3. Bring your creative ideas to life with copywriting and design

4. Drive engagement through community management

5. Track performance and draw insights from social media

YOUR PRACTITIONER INSTRUCTOR

This course is set apart by the experience of our accomplished instructors, and the course outline was enriched by a collective of expert contributors: CMOs, Social Media agencies and Social Media Managers.

SKILLS YOU’LL LEARN

Gain practical social media marketing skills to land and start a job with confidence:

Setting content pillars

Content ideation

Mapping out a social media calendar

Content repurposing

Driving user-generated content (UGC)

Designing impactful creative

Copywriting engaging captions

Community management

Social media listening

Social media analysis and insights

PRACTICAL CASE STUDIES AND ASSIGNMENTS

Get hands-on experience in every aspect of the course with exercises based on case studies of 4 companies:

Discord (scaleup, service-based)

Trinny London (scaleup, product-based)

ACTA School (early stage startup, service-based)

CAROL Bike (growth stage startup, product-based)

WHAT WOULD YOU GET WITH THE MASTERCLASS?

Self-paced learning with lifetime access to 4 hours of on-demand content

Udemy certificate to showcase your new skills on LinkedIn or your CV

Practical templates that you can reuse in your job

PRACTICAL TEMPLATES

During the course, you will get access to real documents, examples, and templates that are used in startup and agency environments:

Template: Social media content bank

Checklist: Sources of content ideas

Template: Social media calendar

Template: Social media dashboard

Template: Design brief

Example: Canva templates brief

Example: Animation design brief

ABOUT INSTRUCTOR

Victoria is a seasoned marketing professional with an impressive 19 years of extensive experience in branding and marketing across various industries and countries. Her extensive career includes a decade of experience with top-tier corporations such as Nestlé, Orange, EE, and Intuit, where she honed her skills in management and product marketing. Her leadership skills were further exemplified during her tenure at EE, where she managed a substantial ￡500 million P&L and led a cross-functional team to launch the EE Pay as You Go product.

Throughout her career, Victoria has held the position of Chief Marketing Officer (CMO) on three occasions, leading the marketing efforts for Adzuna, Nexford University, and CAROL Bike. Her expertise lies in branding and product marketing, where she has successfully launched over 100 new products and services and completed more than 10 rebranding projects and website launches.

Victoria is an avid learner and holds an Executive MBA with distinction from the London Business School. In addition to her professional achievements, Victoria is a certified executive and career coach, continually striving to expand her knowledge and skills in the ever-evolving marketing landscape.

Victoria is passionate about marketing and education, and teaching brings her a lot of joy and fulfilment.

Currently, Victoria is helping startups with Go-To-Market Strategies and Advisory, and supporting executives in their growth through Executive Coaching.

Feel free to connect with Victoria on LinkedIn for the latest marketing and leadership insights or visit her consulting website.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Masterclass outline

Lecture 2: Masterclass plan

Lecture 3: Learning tips

Chapter 2: Social Media Marketing: The Fundamentals

Lecture 1: Intro into social media

Lecture 2: Facebook overview

Lecture 3: Instagram overview

Chapter 3: Social Media Process

Lecture 1: Social media process

Lecture 2: Brand and tone of voice (TOV)

Lecture 3: Case study: CAROL Bike

Lecture 4: Case study: Discord

Lecture 5: Content Pillars

Lecture 6: Case study: Content pillars for CAROL

Chapter 4: Social Media Brainstorming

Lecture 1: Concept ideation

Lecture 2: Framework ‘10 content sources’

Lecture 3: Content Source: Brand

Lecture 4: Repurposing

Lecture 5: Content Source: Team

Lecture 6: UGC

Lecture 7: Content Source: Partners

Lecture 8: Competitors

Chapter 5: Social Media Planning

Lecture 1: Idea selection

Lecture 2: Social media calendar

Lecture 3: Social media tools

Chapter 6: Social Media Copywriting

Lecture 1: Copywriting in social media

Lecture 2: 5 rules of copywriting

Lecture 3: 5 rules of social media copywriting

Lecture 4: Content checklist

Lecture 5: Hashtags

Lecture 6: Bio writing

Chapter 7: Creative

Lecture 1: Visuality in social media

Lecture 2: Creatives for social media

Lecture 3: Content production

Lecture 4: Canva designs

Lecture 5: Design briefs

Chapter 8: Community Management

Lecture 1: The basics

Lecture 2: Reactive

Lecture 3: Proactive

Lecture 4: Operational tips

Lecture 5: UGC management

Chapter 9: Analytics

Lecture 1: Reporting

Lecture 2: Social Media Listening

Lecture 3: Insights

Lecture 4: Organisation

Instructors

Victoria Rusnac
CMO | Marketing Advisor | Executive Coach

Rating Distribution

1 stars: 1 votes

2 stars: 0 votes

3 stars: 6 votes

4 stars: 7 votes

5 stars: 76 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!