Beginner Guide to Google Analytics 4 (GA4)

Beginner Guide to Google Analytics 4 (GA4), available at $79.99, has an average rating of 3.58, with 41 lectures, 5 quizzes, based on 473 reviews, and has 3520 subscribers.

You will learn about Set up Google Analytics 4 (GA4) on your website or store, WordPress, Shopify, Squarespace, with Google Tag Manager… Link GA4 to Google Ads and Search console for a deeper understanding of your audience. Create and configure custom reports, segments, conversions, filters, events, custom dimensions, and metrics… How ready-made reports can help you quickly answer common questions about how your users are interacting with your app or website. To use different exploration techniques to uncover deeper insights into your customers' engagement. Tracking individual users' actions and paths. This course is ideal for individuals who are eCommerce owners figuring out where your customers are coming from and how to optimize the sales funnels. or Internet marketers trying to better understand how your users are interacting with your app or website and which customer segments are worth pursuing. or Business owners trying to uncover deeper insights into your customers' engagement with your product. It is particularly useful for eCommerce owners figuring out where your customers are coming from and how to optimize the sales funnels. or Internet marketers trying to better understand how your users are interacting with your app or website and which customer segments are worth pursuing. or Business owners trying to uncover deeper insights into your customers' engagement with your product.

Enroll now: Beginner Guide to Google Analytics 4 (GA4)

Summary

Title: Beginner Guide to Google Analytics 4 (GA4)

Price: $79.99

Average Rating: 3.58

Number of Lectures: 41

Number of Quizzes: 5

Number of Published Lectures: 41

Number of Published Quizzes: 5

Number of Curriculum Items: 46

Number of Published Curriculum Objects: 46

Original Price: $109.99

Quality Status: approved

Status: Live

What You Will Learn

Set up Google Analytics 4 (GA4) on your website or store, WordPress, Shopify, Squarespace, with Google Tag Manager…

Link GA4 to Google Ads and Search console for a deeper understanding of your audience.

Create and configure custom reports, segments, conversions, filters, events, custom dimensions, and metrics…

How ready-made reports can help you quickly answer common questions about how your users are interacting with your app or website.

To use different exploration techniques to uncover deeper insights into your customers' engagement.

Tracking individual users' actions and paths.

Who Should Attend

eCommerce owners figuring out where your customers are coming from and how to optimize the sales funnels.

Internet marketers trying to better understand how your users are interacting with your app or website and which customer segments are worth pursuing.

Business owners trying to uncover deeper insights into your customers' engagement with your product.

Target Audiences

eCommerce owners figuring out where your customers are coming from and how to optimize the sales funnels.

Internet marketers trying to better understand how your users are interacting with your app or website and which customer segments are worth pursuing.

Business owners trying to uncover deeper insights into your customers' engagement with your product.

In this course, we will cover everything from initial Google Analytics 4 setup, account structure, and interface overview all the way to more advanced topics like custom exploration reports.

The course and reports are based on real-world examples so you’ll be able to apply them to your specific case. By the end of this course, you will have a deep understanding of GA4 and be able to come up with and create your own reports and dashboards confidently.

Become a Google Analytics master, setting up detailed tracking and creating advanced custom reports based on your specific business needs.

WHAT PEOPLE SAY

“Amazing course! Starting from the very basics and going into advanced topics. Covers all the main aspects that you need to know.”

—Dominique Bender (5 stars)

“Amazing! I learned so much. I enjoyed the whole course. Thank you very much.”

—Bryan Flores (5 stars)

“Pretty good, Informative on all the options for Google Analytics, with some interesting use cases. The tests were well written. Overall great course to get started with Google Analytics.”

—Dan Morrill (5 stars)

SOME OF THE TOPICS WE WILL COVER

How to structure your Google Analytics 4 (GA4) account and initial installation
We’ll take a look at some of the essential concepts behind the structure of GA4. Your analytics account structure will depend on your business setup so we’ll look at some common business types and explain the setup through real-world examples. I’ll show you how to create and set up GA4 on the most popular eCommerce platforms (WordPress, Shopify, Squarespace) and on a custom website.

Understanding premade reports and dashboards and modifying them to your liking
The simplest way to get started with Google Analytics is through premade reports and dashboards geared toward common use cases. We’ll take a look at what they offer and how you can modify them to fit your specific business goals.

Creating advanced custom reports based on your business needs
With explorations, you get a set of powerful audience discovery and comparison tools. We’ll take a look at how you can easily select dimensions and metrics, switch between exploration techniques, and export your findings to Google Analytics segments and Remarketing Audiences.

Google Analytics 4 overview and some good practices
This section will be a bit more theoretical as we’ll explore and explain different parts of Google Analytics 4. We’ll take a look at how to set up your structure, and the limitations of Google data Analytics and do a top-level interface overview. For all of you coming from Universal Analytics, I’ll also show you where in GA4 can you find your old reports.

WHO IS THIS FOR

If you are running your own eCommerce store and want to track revenue and conversions and get deeper insights into which products get the most engagement then join this course.

If you are a marketer who wants to understand customers’ journeys and be able to get deeper insights into the campaigns you are running, then this course is for you as well.

If you are a small business owner and would like to optimize your sales funnels and learn where your customers are coming from, you will learn how to do that as well.

WHAT WILL YOU GET

By joining this course you’ll get lifetime access with a 30-day money-back guarantee. On top of that, you will also get personalized helpfrom me and of course Google Analytics certification.

But most importantly you’ll get exclusive access to an amazing invite-only community.

Don’t hesitate and start learning about GA4 today!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: What Is Google Analytics 4 (GA4) and Why Do You Need It

Lecture 3: How to Get The Most Out of This Course

Chapter 2: Initial Google Analytics 4 (GA4) Setup and Installation

Lecture 1: Create a Google Analytics 4 Account

Lecture 2: Property Migration From Universal Analytics

Lecture 3: Setup GA4 Manually on Your Website or Store

Lecture 4: Set it up on WordPress

Lecture 5: Set it up on Shopify

Lecture 6: Connect Search Console

Lecture 7: Connect Google Ads

Chapter 3: Best Practices and Interface Overview

Lecture 1: Introduction to Common Marketing Terms and GA4 Properties

Lecture 2: How to Setup Your Account Structure

Lecture 3: Limits you Should Know About

Lecture 4: Practicing on the Demo Account

Lecture 5: Event Naming Best Pratices

Lecture 6: Top-Level Interface Overview

Lecture 7: Where in GA4 Can I Find My UA Reports?

Chapter 4: Premade Reports and Dashboards

Lecture 1: Real-time Report

Lecture 2: Acquisition Reports

Lecture 3: Engagement Reports

Lecture 4: Monetization Reports

Lecture 5: Demographics & Tech Reports

Lecture 6: Advertising Reports

Lecture 7: Editing and Creating Standard Reports

Lecture 8: Editing and Creating Report Overviews

Lecture 9: Adding Custom Reports and Overviews to the Collection

Chapter 5: Advanced Custom Reports in the Explore Section

Lecture 1: Explorations Interface Overview

Lecture 2: Free Form Exploration

Lecture 3: Funnel Exploration

Lecture 4: Path Exploration

Lecture 5: Segment Overlap Exploration

Lecture 6: User Lifetime Exploration

Lecture 7: Cohort Exploration

Chapter 6: Custom Configuration of Events, Conversions and Audiences

Lecture 1: Debug View

Lecture 2: Events & Conversions

Lecture 3: Audiences

Lecture 4: Custom Dimensions & Metrics

Lecture 5: Custom Insights

Lecture 6: Custom Channel Groups

Chapter 7: Conclusion

Lecture 1: The Wrap up

Lecture 2: Bonus Lecture

Instructors

Ziga Berce
Head of Marketing @scaleup, Entrepreneur & Lecturer

Rating Distribution

1 stars: 9 votes

2 stars: 11 votes

3 stars: 63 votes

4 stars: 140 votes

5 stars: 250 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!