Relationship Marketing For Customer Retention

Relationship Marketing For Customer Retention, available at $34.99, has an average rating of 4.1, with 45 lectures, based on 17 reviews, and has 48 subscribers.

You will learn about How to build loyalty Learn two way communication of relationship marketing Understand the benefits of relationship marketing Learn about forming strong customer bonds Learn about reducing customer defection Learn the three step process to improving customer retention Strategies to retain new customers Approaches to relationship marketing Applications of relationship marketing This course is ideal for individuals who are everybody, students, marketers, salespeople, business consultants, business owners, self employed, business people, professionals, self employed, managers, directors, companies, It is particularly useful for everybody, students, marketers, salespeople, business consultants, business owners, self employed, business people, professionals, self employed, managers, directors, companies,.

Enroll now: Relationship Marketing For Customer Retention

Summary

Title: Relationship Marketing For Customer Retention

Price: $34.99

Average Rating: 4.1

Number of Lectures: 45

Number of Published Lectures: 45

Number of Curriculum Items: 45

Number of Published Curriculum Objects: 45

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

How to build loyalty

Learn two way communication of relationship marketing

Understand the benefits of relationship marketing

Learn about forming strong customer bonds

Learn about reducing customer defection

Learn the three step process to improving customer retention

Strategies to retain new customers

Approaches to relationship marketing

Applications of relationship marketing

Who Should Attend

everybody, students, marketers, salespeople, business consultants, business owners, self employed, business people, professionals, self employed, managers, directors, companies,

Target Audiences

everybody, students, marketers, salespeople, business consultants, business owners, self employed, business people, professionals, self employed, managers, directors, companies,

The owner of every business is the customer, because without the customer no business can survive, this underscore the important of the customer in any organisation.

Relationship marketing is projected to understand the customer and provide the customer with anything they want. building strong relationship with a customer is a good thing for the growth of the organisation which will turn into profitability.

Every organisation need to build a strong customer bonds for effective mutual benefits, good firms will not do things for their customers to leave them because it cost more to gain one new customer than to loss them. Companies need to do more to improve customer retention, which comes by total commitment to the customer. Relationship marketing stresses internal marketing, which is using a marketing orientation within an organization itself. Many relationship marketing attributes like  collaboration, loyalty and trust determine internal customers’ words and action. Relationship marketing build strong trust and clearly influence customers to become loyal. Relationship marketing help customers to take decisions easily because of their experience with a company.  A principle of relationship marketing is the retention of customers in order to ensure repeated trade preexisting customers by satisfying requirements above those competing through a mutual beneficial relationship. Relationship marketing is a key competitive advantage.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Introduction to Relationship Marketing

Chapter 2: Strategies To Retain New Customers

Lecture 1: Offers customer service surprises / set customer expectation

Lecture 2: Build trust through relationship

Lecture 3: Improve key performance indicators

Lecture 4: Develop a frequent communication calender

Lecture 5: Measure customer lifetime value

Lecture 6: Train your customers with educational emails

Lecture 7: Use live webinars to educate and inspire customers

Lecture 8: Create a community and customer advocacy program

Lecture 9: Address customers complaints on time

Chapter 3: Building Loyalty

Lecture 1: Basic Marketing

Lecture 2: Reactive Marketing

Lecture 3: Accountable Marketing

Lecture 4: Proactive Marketing

Lecture 5: Partnership Marketing

Chapter 4: Relationship Marketing ( Two – way communication)

Lecture 1: Focus on customer retention

Lecture 2: Orientation on product benefits

Lecture 3: Long timescale

Lecture 4: High customer service/ high customer commitment

Lecture 5: High customer contact/ Quality concerns

Chapter 5: Benefits of Relationship Marketing

Lecture 1: Cost less to acquire customers

Lecture 2: Customers buy broader range of products

Lecture 3: They cost less to service

Lecture 4: Customers are less sensitive to price

Lecture 5: Customers recommend by word of mouth

Chapter 6: Forming Strong Customer Bonds

Lecture 1: Adding Financial Benefits

Lecture 2: Adding Structural Ties

Lecture 3: Adding Social Benefits

Chapter 7: Reducing Customer Defection

Lecture 1: The company must define and measure its retention rate

Lecture 2: The company must distinguish the causes of customer attrition

Lecture 3: The company must estimate how much profit it losses when it loss customers

Lecture 4: The company must figure out how it will cost to reduce defection

Lecture 5: Nothing, beats listening to customers

Chapter 8: Three Step Process To Improving Customer Retention

Lecture 1: Measure Customer Retention

Lecture 2: Key Service Issues

Lecture 3: Corrective Action

Chapter 9: Relationship Marketing Concept

Lecture 1: Relationship marketing

Lecture 2: Relationship development

Lecture 3: Relationship scopes

Chapter 10: Approaches to relationship marketing

Lecture 1: Satisfaction

Lecture 2: Retention

Chapter 11: Applications Of Relationship marketing

Lecture 1: Internal marketing

Lecture 2: Six market model

Lecture 3: Live-in marketing

Instructors

Eric Yeboah
MBA/ PGDip

Rating Distribution

1 stars: 1 votes

2 stars: 0 votes

3 stars: 2 votes

4 stars: 1 votes

5 stars: 13 votes

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