Marketing Fundamentals In Practice

Marketing Fundamentals In Practice, available at $19.99, has an average rating of 4.75, with 53 lectures, based on 16 reviews, and has 51 subscribers.

You will learn about Learn details about the objective of every organisation Understand the five corporate resources and how to use it. Enable students to know the extended marketing mix and how to use it to their advantage. Learn and apply the product life cycle stages that any product goes through. Learn and appreciate the development of a new product stages. Learn the product and service adoption process. Learn the effective and efficient use of segmentation, targeting and positioning. Understand the characteristics of relationship marketing and its application to business. This course is ideal for individuals who are Marketers or Salespeople or Students or Business People or Self employed or Professionals or SME's or Multinational companies or Any body in business It is particularly useful for Marketers or Salespeople or Students or Business People or Self employed or Professionals or SME's or Multinational companies or Any body in business.

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Summary

Title: Marketing Fundamentals In Practice

Price: $19.99

Average Rating: 4.75

Number of Lectures: 53

Number of Published Lectures: 53

Number of Curriculum Items: 53

Number of Published Curriculum Objects: 53

Original Price: $84.99

Quality Status: approved

Status: Live

What You Will Learn

Learn details about the objective of every organisation

Understand the five corporate resources and how to use it.

Enable students to know the extended marketing mix and how to use it to their advantage.

Learn and apply the product life cycle stages that any product goes through.

Learn and appreciate the development of a new product stages.

Learn the product and service adoption process.

Learn the effective and efficient use of segmentation, targeting and positioning.

Understand the characteristics of relationship marketing and its application to business.

Who Should Attend

Marketers

Salespeople

Students

Business People

Self employed

Professionals

SME's

Multinational companies

Any body in business

Target Audiences

Marketers

Salespeople

Students

Business People

Self employed

Professionals

SME's

Multinational companies

Any body in business

The key objective of this course enable people to understand the basic marketing fundamental concept to enable their business to grow. It is important for organisation to know which objectives they are centered on, the efficient and effective use of organisation corporate resources is very important for the growth and development of the organisation, it can also be used as a mean of competitive advantage.

The extended marketing mix is the marketers key to make the success of every organisation, in fact billion dollar organisation or market leaders are applying this mix to their advantage, because you can never satisfy your customer or grow without using the marketing mix effectively and efficiently, because customer dissatisfaction comes through the marketing mix, it is important every serious organisation take care of it and use it to their advantage.

Building great relationship with the customer is an important asset to an organisation, it is through relationship that develop customer loyalty. customers taste and preferences changes it’s important that research are down consistently to know when new product or service are develop to meet customer need and expectations, following it’s progression carefully through the product life cycle to ensure profitability.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Introduction to Marketing

Chapter 2: THE ORGANISATIONAL OBJECTIVES

Lecture 1: Profitability

Lecture 2: Sales / Revenue

Lecture 3: Growth

Lecture 4: Returned on capital employed

Lecture 5: Growth in Shareholder Value

Chapter 3: FIVE CORPORATE RESOURCES

Lecture 1: Men: its human resources and organisation

Lecture 2: Money: its financial heaith

Lecture 3: Material: supply sources and product

Lecture 4: Machine: the production facilities, fixed assets, capacity

Lecture 5: Markets: its reputation, position and market prospects

Chapter 4: THE EXTENDED MARKETING MIX

Lecture 1: Price

Lecture 2: Place

Lecture 3: Promotion

Lecture 4: Product

Lecture 5: People

Lecture 6: Process

Lecture 7: Physical evidence

Chapter 5: PROCESS OF NEW PRODUCT DEVELOPMENT

Lecture 1: Idea generation and screening new ideas

Lecture 2: Business analysis

Lecture 3: Product development

Lecture 4: Test Marketing

Lecture 5: Commercialization and launch

Chapter 6: THE PRODUCT LIFE CYCLE

Lecture 1: Introduction

Lecture 2: Growth

Lecture 3: Maturity

Lecture 4: Decline

Chapter 7: THE PROCESS OF PRODUCT AND SERVICE ADOPTION

Lecture 1: Innovators

Lecture 2: Early adoptors

Lecture 3: Early Majority

Lecture 4: Late Majority

Lecture 5: Laggards

Chapter 8: CRITERIA FOR EFFECTIVE MARKET SEGMENTATION

Lecture 1: What is segmentation

Lecture 2: Measurability

Lecture 3: Accessibility

Lecture 4: Substantiality

Lecture 5: Benefits of segmentation

Chapter 9: TARGETING MARKETING STRATEGIES

Lecture 1: What is target marketing

Lecture 2: Undifferentiated marketing

Lecture 3: Differentiated Marketing

Lecture 4: Concentrated Marketing

Chapter 10: CHARACTERISTICS OF POSITIONING MARKETING

Lecture 1: What is market positioning

Lecture 2: Specific product features

Lecture 3: Benefits, Problem, Solutions or needs.

Lecture 4: User category

Lecture 5: Product class disassociation

Chapter 11: CHARACTERISTICS OF RELATIONSHIP MARKETING

Lecture 1: What is relationship marketing

Lecture 2: A focus on customer retention than attraction

Lecture 3: Emphasis upon the benefits of product/ service

Lecture 4: Direct and regular customer contacts.

Lecture 5: Quality and customer satisfaction being the concern of all employees

Chapter 12: CONCLUSION

Lecture 1: Summary

Instructors

Eric Yeboah
MBA/ PGDip

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2 stars: 1 votes

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4 stars: 2 votes

5 stars: 12 votes

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