The Zero-Cost Marketing Strategy

The Zero-Cost Marketing Strategy, available at $19.99, has an average rating of 4.33, with 23 lectures, 5 quizzes, based on 6 reviews, and has 61 subscribers.

You will learn about Brand Management (B2C, B2B, Personal) Digital Marketing Marketing Strategy Sales Strategy Tech-driven Marketing/Sales Operations Automation Customer Onboarding & Success Social Media Strategy Reversing SPAM ratings Channel Partnerships Website, SEO & Vertical Aggregator Strategy Building Audience Trust This course is ideal for individuals who are Entrepreneurs or Small / Medium Business Owners or Marketing / Branding Professionals or Students or Marketing Professionals or Students interested in Sales & Customer Success It is particularly useful for Entrepreneurs or Small / Medium Business Owners or Marketing / Branding Professionals or Students or Marketing Professionals or Students interested in Sales & Customer Success.

Enroll now: The Zero-Cost Marketing Strategy

Summary

Title: The Zero-Cost Marketing Strategy

Price: $19.99

Average Rating: 4.33

Number of Lectures: 23

Number of Quizzes: 5

Number of Published Lectures: 23

Number of Published Quizzes: 5

Number of Curriculum Items: 28

Number of Published Curriculum Objects: 28

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Brand Management (B2C, B2B, Personal)

Digital Marketing

Marketing Strategy

Sales Strategy

Tech-driven Marketing/Sales Operations Automation

Customer Onboarding & Success

Social Media Strategy

Reversing SPAM ratings

Channel Partnerships

Website, SEO & Vertical Aggregator Strategy

Building Audience Trust

Who Should Attend

Entrepreneurs

Small / Medium Business Owners

Marketing / Branding Professionals or Students

Marketing Professionals or Students interested in Sales & Customer Success

Target Audiences

Entrepreneurs

Small / Medium Business Owners

Marketing / Branding Professionals or Students

Marketing Professionals or Students interested in Sales & Customer Success

How can Marketers grow a company and sustain its growth without an overdependence on revenues?

Growth requires a holistic approach of product evolution, marketing, sales and customer success; yet most marketers focus only on the marketing-side of growth. A marketer’s ultimate goal is to help the company achieve brand resonance. It is a state where its customers become fans – ones who would stay with the company through thick and thin. That is what the likes of Apple and Nike managed to achieve. But how does one get there from infancy?

This course will teach you how to start generating revenues without a heavy spend on your marketing efforts, as a way to achieve brand resonance. It will shift your focus from “what you do” in Marketing, Sales and Customer Success, to “what customers want” from you or your company. You will:

– Achieve the core objective of gaining fans by tapping into what your audience/customer loves.

– Appreciate how digital marketing or sales are only one part of a larger ecosystem.

– Learn how great marketers maximize the effectiveness of every initiative they undertake by timing them right

– Gain frameworks and steps to guide you in practical execution

– Master the rare ability to grow a company without heavy investments

Course Curriculum

Chapter 1: Understanding the Brand Journey

Lecture 1: Importance of Brand Equity

Lecture 2: The Brand Journey Management

Lecture 3: How do Marketing, Sales & Customer Success work together – I

Lecture 4: How do Marketing, Sales & Customer Success work together – II

Chapter 2: Attracting Customers

Lecture 1: Brand Identity – I

Lecture 2: Brand Identity – II

Lecture 3: Brand Awareness – I

Lecture 4: Brand Awareness – II

Lecture 5: Brand Awareness – III

Lecture 6: Brand Awareness – IV

Lecture 7: Brand Credibility – I

Lecture 8: Brand Credibility – II

Chapter 3: Winning the Customers

Lecture 1: Brand Engagement – I

Lecture 2: Brand Engagement – II

Lecture 3: Selling Strategies – I

Lecture 4: Selling Strategies – II

Lecture 5: Operational Automation – I

Lecture 6: Operational Automation – II

Chapter 4: Turning the Customers into Fans

Lecture 1: Customer Onboarding

Lecture 2: Brand Receptivity

Lecture 3: Brand Resonance – I

Lecture 4: Brand Resonance – II

Lecture 5: Summary & Conclusion

Instructors

Malay A. Upadhyay
Author, CGO at an AI SaaS, & Advisor at Univ of Richmond

Pooja Chitnis
Advisor, Mentor & Director of Marketing & Customer Success

Rating Distribution

1 stars: 0 votes

2 stars: 0 votes

3 stars: 1 votes

4 stars: 3 votes

5 stars: 2 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!