Press Coverage, Publicity Public Relations For Branding

Press Coverage, Publicity & Public Relations For Branding, available at $79.99, has an average rating of 4.45, with 101 lectures, 3 quizzes, based on 529 reviews, and has 5293 subscribers.

You will learn about Get publicity for your business and get exposure to massive new audiences Get on the radio, podcasts, online magazines, big blogs, and be promoted on big social media channels!! Pitch journalists in effective ways that work Learn high level, savvy long-term strategies to get publicity Get publicity for a book Get help from the instructor if you have specific questions about your publicity efforts Learn about local press clubs you can join in your city Learn to use publicity to establish yourself as an authority Understand how to build your own publicity channels so others see you as publicity Get best links for SEO by getting publicity from great publications and websites Save thousands of dollars by not having to hire a publicist and doing your own publicity Build your brand by getting press attention, and stand out among your competitors Make more money by getting more traffic for your website Get access to by-weekly office hours on GoogleHangout and get advice based on your unique situation This course is ideal for individuals who are Business owners or Aspiring entrepreneurs or Podcasters and YouTube hosts It is particularly useful for Business owners or Aspiring entrepreneurs or Podcasters and YouTube hosts.

Enroll now: Press Coverage, Publicity & Public Relations For Branding

Summary

Title: Press Coverage, Publicity & Public Relations For Branding

Price: $79.99

Average Rating: 4.45

Number of Lectures: 101

Number of Quizzes: 3

Number of Published Lectures: 87

Number of Published Quizzes: 3

Number of Curriculum Items: 104

Number of Published Curriculum Objects: 90

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Get publicity for your business and get exposure to massive new audiences

Get on the radio, podcasts, online magazines, big blogs, and be promoted on big social media channels!!

Pitch journalists in effective ways that work

Learn high level, savvy long-term strategies to get publicity

Get publicity for a book

Get help from the instructor if you have specific questions about your publicity efforts

Learn about local press clubs you can join in your city

Learn to use publicity to establish yourself as an authority

Understand how to build your own publicity channels so others see you as publicity

Get best links for SEO by getting publicity from great publications and websites

Save thousands of dollars by not having to hire a publicist and doing your own publicity

Build your brand by getting press attention, and stand out among your competitors

Make more money by getting more traffic for your website

Get access to by-weekly office hours on GoogleHangout and get advice based on your unique situation

Who Should Attend

Business owners

Aspiring entrepreneurs

Podcasters and YouTube hosts

Target Audiences

Business owners

Aspiring entrepreneurs

Podcasters and YouTube hosts

START GETTING PUBLICITY WITHIN THE FIRST WEEK OF GETTING THIS COURSE – THESE STRATEGIES WORK!

Recently updated to include more lectures: 

How to write better headlines that increase click-through rates

10 actionable strategies to get press coverage as early as this week

Press release example and template

Case study of how one of my clients got millions of website visitors from publicity 

OVER 2,000 DELIGHTED STUDENTS HAVE TAKEN THIS PUBLIC RELATIONS COURSE 

INSTRUCTOR BACKGROUND

I’ve been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 850,000+ students, impacted millions of entrepreneurs worldwide creating 6- and 7-figure businesses in the process, and I would love to help you.

BONUSES INCLUDED

* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills after you complete the course

* Be automatically entered to get chosen for my student of the month status and have your business featured

3 MAIN SECTIONS OF THE COURSE

Actionable strategies to get publicity you can begin implementing on day one

Actionable insights from Alex Genadinik on how you can get publicity

Newly added, a case study from Adam Lippin on how he got publicity for his business

This course will teach you how to get publicity (PR) and press coverage for your business from podcasts, radio shows, books, industry publications, and even celebrities. 

The first part of the course gives you actionable strategies to get publicity and to position your business to naturally get more PR exposure by being more exciting. I share many advanced tactics for generating publicity and press coverage for your business.   

In the second part of the course I show you practical tips for how to get publicity in various types of media, and how to pitch journalists, radio show hosts and podcasters to get them to invite you on their shows.

In the third part of the course, I interview my client who has gone on to use the publicity strategies I taught him to get publicity and exposure to millions of people!

In addition to the course lectures, you get my help and advice! You can start discussions and message me with private questions about your publicity or public relations questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you. 

RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT

If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don’t respond. Well, I do because

1) I care about my students.

2) I feel a responsibility to make sure that students get their money’s worth from the course.

MONEY-BACK GUARANTEE

This publicity course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students. 

Invest in your future. Enroll now.

Course Curriculum

Chapter 1: Course introduction: Watch this first to understand what you get from the course

Lecture 1: Publicity course welcome and what to expect from the course

Lecture 2: Options to have a much better experience with this course

Chapter 2: Introduction and publicity fundamentals

Lecture 1: Difference between publicity, direct sales, and branding

Chapter 3: Your publicity story to stand out and grab attention

Lecture 1: 10 ways to make your business immediately more newsworthy

Lecture 2: WORKSHEET, EXAMPLE & EXERCISE: How to make your business an attractive story

Lecture 3: Example of a plumber who got publicity by being unique

Chapter 4: Reverse publicity method

Lecture 1: REVERSE PUBLICITY METHOD: Can be used on day 1 & get influencers to promote you

Lecture 2: How to use your blog to get publicity and position yourself as an authority

Lecture 3: How to get noteworthy guests on your show

Lecture 4: How publicity will help your SEO and to get your site to rank in Google

Chapter 5: Press clubs to network with journalists

Lecture 1: What are press clubs? And how to join press clubs

Lecture 2: WALKTHROUGH of how to find press clubs and press associations in your area

Chapter 6: Actionable strategies you can start implementing today

Lecture 1: NEW! How to be successful in getting publicity on HARO: step by step

Lecture 2: Hashtags to get publicity

Lecture 3: Publicity from events – tapping into existing audiences

Lecture 4: Publicity from events – creating your own event series from scratch

Chapter 7: Press release writing and sending out – good for unique and compelling companies

Lecture 1: Press release section introduction

Lecture 2: What are press releases for?

Lecture 3: Starting to write the press release with the title

Lecture 4: Additional press release headline examples

Lecture 5: Subtitle for your press release

Lecture 6: Writing the press release as a story and to add keywords

Lecture 7: Finishing the press release with bio and contact sections

Lecture 8: Another press release example

Lecture 9: If journalists copy and paste your press release, how will it impact your SEO?

Lecture 10: Example for a book release

Lecture 11: Example of PLR licensing service press release

Lecture 12: Submitting the press release

Lecture 13: 20 websites to promote press releases

Lecture 14: Press release results

Lecture 15: SEO for your press release

Lecture 16: Press release exercise

Lecture 17: Press release exercise – answer

Lecture 18: Press release title exercise

Lecture 19: Press release title exercise – answer

Chapter 8: Publicity stunts

Lecture 1: How to use publicity stunts to get publicity

Lecture 2: WORSHEET: Publicity stunts for your business

Chapter 9: Publicity for a book or book launch

Lecture 1: How to get publicity for a book

Chapter 10: Case study of how one CEO got millions of visitors from free publicity

Lecture 1: Case study of how one CEO got millions of visitors from free publicity

Chapter 11: How to get interviewed on radio shows and podcasts

Lecture 1: RadioGuestList introduction – influencer marketing through radio shows, podcasts

Lecture 2: How to check out the emails

Lecture 3: How to craft your pitch to radio show and podcast hosts

Lecture 4: Pitch template and example

Lecture 5: Edited podcaster or radio show pitch example

Lecture 6: Ways to strengthen your pitch

Lecture 7: Your promotional asset

Lecture 8: Showing results of a podcast pitch I sent out

Lecture 9: How and what to talk about on the shows to sell your products

Lecture 10: How to get 50-100% more radio or podcast interviews

Lecture 11: How to get a HUGE number of radio shows, podcast and even TV appearances

Lecture 12: Another similar service to boost your potential reach

Chapter 12: One place to put all your important pages and share

Lecture 1: One place to put all your important pages and share

Chapter 13: How you can start a show for branding and reverse publicity

Lecture 1: Show introduction

Lecture 2: Considering additional benefits and goals for your show

Lecture 3: Advanced content repurposing with strategies that work today & in the future

Lecture 4: Should your show be daily, weekly or monthly?

Lecture 5: Topic coverage: Current or evergreen topics

Lecture 6: Example of a newsy and evergreen topic

Lecture 7: Show monetization

Lecture 8: Deciding on a solo host show or with partners or with guests

Lecture 9: What you can outsource

Chapter 14: Storytelling for publicity and telling your brand story better

Lecture 1: Storytelling for PR and better communicating your brand – introduction

Lecture 2: Introduction to storytelling and persuasion

Lecture 3: Story structure at its basic elements

Lecture 4: Introduction to show-don't-tell for great imagery and persuasion

Lecture 5: More practice for show, don't tell

Lecture 6: Show, don't tell – in creative writing and poetry

Lecture 7: Corporate brand story

Lecture 8: The case study story – one of the most effective tools for businesses & media

Lecture 9: Tell a great first-impression story

Chapter 15: Hiring and outsourcing for publicity

Lecture 1: What is a publicist and how does a publicist work

Lecture 2: When to hire a publicity or PR company

Lecture 3: Strategy for hiring freelancers to help you with publicity & what doesn't work

Chapter 16: Creating a professional LinkedIn profile

Lecture 1: Introduction to this section

Lecture 2: Professionally branding your 2 LinkedIn images

Lecture 3: Updating your byline to promote your business or brand you

Lecture 4: How to create a nice summary for your LinkedIn profile

Lecture 5: LinkedIn recommendations

Lecture 6: LinkedIn endorsements

Lecture 7: Experience, publications, and other important sections of your LinkedIn profile

Lecture 8: Many additional LinkedIn profile sections you can create

Lecture 9: Five hundred contacts and managing your connection requests

Instructors

Alex Genadinik
Business, Entrepreneurship, SEO, Marketing, Amazon, YouTube

Rating Distribution

1 stars: 7 votes

2 stars: 20 votes

3 stars: 81 votes

4 stars: 128 votes

5 stars: 293 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!