Learn Marketing Essentials The SAMOSA Way!

Learn Marketing Essentials – The SAMOSA Way!, available at Free, has an average rating of 4.35, with 16 lectures, 3 quizzes, based on 46 reviews, and has 2459 subscribers.

You will learn about Think Strategically about marketing your product or service Structured approach to form a strong Marketing Strategy for your product or service Be familiar with the basic elements of the marketing mix and the marketing principles Understand how some companies craft and apply a Marketing Strategy Perform a simulation to learn fundamental concepts of marketing and positioning This course is ideal for individuals who are Anyone who is passionate about Marketing or Management students – Masters / Bachelors or Budding Entrepreneurs or Corporate Professionals It is particularly useful for Anyone who is passionate about Marketing or Management students – Masters / Bachelors or Budding Entrepreneurs or Corporate Professionals.

Enroll now: Learn Marketing Essentials – The SAMOSA Way!

Summary

Title: Learn Marketing Essentials – The SAMOSA Way!

Price: Free

Average Rating: 4.35

Number of Lectures: 16

Number of Quizzes: 3

Number of Published Lectures: 16

Number of Published Quizzes: 3

Number of Curriculum Items: 20

Number of Published Curriculum Objects: 20

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Think Strategically about marketing your product or service

Structured approach to form a strong Marketing Strategy for your product or service

Be familiar with the basic elements of the marketing mix and the marketing principles

Understand how some companies craft and apply a Marketing Strategy

Perform a simulation to learn fundamental concepts of marketing and positioning

Who Should Attend

Anyone who is passionate about Marketing

Management students – Masters / Bachelors

Budding Entrepreneurs

Corporate Professionals

Target Audiences

Anyone who is passionate about Marketing

Management students – Masters / Bachelors

Budding Entrepreneurs

Corporate Professionals

In today’s dynamic business environment, many companies fail to deliver as they do not have a comprehensible strategy in place. When the road map is unclear, the companies falter. Pundits believe that it is the implementation stage where the companies lose the battle, which is true, but what is of utmost importance is to have a sound goal of where the company wants to reach. This course takes you through a culinary journey of devising a robust Marketing Strategy using a “SAMOSA” approach. It covers fundamentals that you would need to effectively segment, target and position your offering to achieve success. In order to capture the attention of the buyers in this noisy environment, an effective SAMOSA approach is a must to have. A clearly defined SAMOSA approach will help you understand and fulfill the needs of your target market, constantly engage and build long term relationships with them! For folks who do not know what a Samosa is – it is a cone shaped, Indian tea-time, street-side snack and is popular all across the country. Just like a deep-fried Samosa, the more you’re immersed in the heat of your market needs, the more ‘golden’ you shall get! SAMOSA is the abbreviation of Strategically Analyze your Market with three different elements: “Objective, Scope and Advantage” (Objective, Scope, Advantage is a concept that was created by two authors Collins and Rukstad from Harvard Business School) – remixed in this course to give a creative touch. All food & Marketing enthusiasts are in for a treat! 

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Course Curriculum

Chapter 1: Introduction to Marketing Strategy

Lecture 1: Introduction to the Course

Lecture 2: What is Marketing Strategy?

Lecture 3: Why is Marketing Strategy Important?

Chapter 2: The "SAMOSA" Approach

Lecture 1: What's a Samosa?

Lecture 2: Introduction to The SAMOSA Approach

Lecture 3: 5 Peas and the ALOO framework

Lecture 4: The 5 Peas "Pentagon" Strategy

Chapter 3: Market Analysis and Marketing Tactics

Lecture 1: Market Analysis using the 5 C's

Lecture 2: Marketing Tactics

Lecture 3: Marketing Effectiveness

Chapter 4: Real World Examples – Marketing Strategy

Lecture 1: Examples from the Business World

Lecture 2: 'Share A Coke' Campaign – Video Example

Chapter 5: STRATEGY LIVE!

Lecture 1: Assignment: Strategy LIVE Scenario

Lecture 2: SIMULATION GAME: Marketing and Positioning

Chapter 6: Conclusion

Lecture 1: WATCH: Group Discussion – Marketing in a Pandemic like Crisis

Lecture 2: Final Thoughts..

Instructors

Prateek Dhariwal
Sales and Marketing Professional

Rating Distribution

1 stars: 1 votes

2 stars: 2 votes

3 stars: 5 votes

4 stars: 12 votes

5 stars: 26 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!