Price Analytics

Price Analytics, available at $24.99, has an average rating of 3.85, with 31 lectures, based on 168 reviews, and has 799 subscribers.

You will learn about You will learn advantages and disadvantages of 11 pricing techiniques You will learn how to evaluate price based on your financial targets You will be able to conduct break-even analysys You will learn Net Present Value Capital Budgeting Model You will be introduced to Internal Rate of Return model You will learn how to use Excel and Data Analysis options in Excel for evaluating price You will learn concept of Price Elasticity and Optimal Pricing You will learn how to collect data for and and operate with Demand Curve This course is ideal for individuals who are Students interested in marketing and business education. or Entrepreneurs, business developers, and start-up owners. or All levels of business analysts It is particularly useful for Students interested in marketing and business education. or Entrepreneurs, business developers, and start-up owners. or All levels of business analysts.

Enroll now: Price Analytics

Summary

Title: Price Analytics

Price: $24.99

Average Rating: 3.85

Number of Lectures: 31

Number of Published Lectures: 31

Number of Curriculum Items: 31

Number of Published Curriculum Objects: 31

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

You will learn advantages and disadvantages of 11 pricing techiniques

You will learn how to evaluate price based on your financial targets

You will be able to conduct break-even analysys

You will learn Net Present Value Capital Budgeting Model

You will be introduced to Internal Rate of Return model

You will learn how to use Excel and Data Analysis options in Excel for evaluating price

You will learn concept of Price Elasticity and Optimal Pricing

You will learn how to collect data for and and operate with Demand Curve

Who Should Attend

Students interested in marketing and business education.

Entrepreneurs, business developers, and start-up owners.

All levels of business analysts

Target Audiences

Students interested in marketing and business education.

Entrepreneurs, business developers, and start-up owners.

All levels of business analysts

Don’t you know that price is the first thing majority of customers look at? Marketing consulting firms estimate that improving pricing by 1 percent can result in as much as 10 percent increased profits. Price Analytics is a skill of high demand among marketing manager who work on the marketing strategy. And not only them! Entrepreneurs, business executives, and senior decision makers often feel shaky when it comes to pricing assessment.

Pricing is one of the major elements of marketing. Price analytics is one of the key elements of it. 

The technology of pricing is an art. Rounding off the numbers may be good for small endeavors but never for an organization. The art of setting prices for products or services has been an ever-challenging task for organizations. Paying attention to the changing economic system, strong competitors in the marketplace, and client budget, the secret to success of pricing goods has been based mainly on a psychological assessment of the client and solid price analytics. 

Few institutions offer education in price analytics, and none offer online courses on it. The Scandinavian Institute of Business Analytics has taken a step forward and has developed unique courses in business analytics for online education. 

In the course, Price Analyticsby SCANBA, you will follow Lars and his company, Lars Coffee Mugs. 

Together with Lars, you will study different pricing techniques, pricing assessment methods, concepts of profitable pricing, and learn about price discrimination. 

  You will learn: 

11 pricing techniques

3 pricing assessment methods, including break-even analysis and net present value capital budgeting model

5 Excel spreadsheet examples

Concepts of elastic demand, optimal pricing, and price discrimination.

Why wait? Take the course now; it is worth it. 

Course Curriculum

Chapter 1: Pricing Techniques

Lecture 1: Pricing Technique

Lecture 2: Creaming Pricing

Lecture 3: Demand-Based Pricing

Lecture 4: Everyday Low Pricing

Lecture 5: Going Rate Pricing

Lecture 6: Markup Cost Plus Pricing

Lecture 7: Example – Markup Cost Plus Pricing

Lecture 8: Penetration Pricing

Lecture 9: Prestige Pricing

Lecture 10: Target-Return Pricing

Lecture 11: Tiered Pricing

Lecture 12: Value-in-Use Pricing

Lecture 13: Variant Pricing

Lecture 14: Summary

Chapter 2: Pricing Assessment

Lecture 1: Pricing Assessment

Lecture 2: Break-even Analysis

Lecture 3: Break-even Analysis Process

Lecture 4: Example – Break-even Analysis

Lecture 5: Net Present Value Capital Budgeting Model

Lecture 6: NPV Analysis Process

Lecture 7: Example – NPV Analysis Process

Lecture 8: Internal Rate of Return Capital Budgeting Model

Lecture 9: IRR Analysis Process

Lecture 10: Example – IRR Analysis Process

Chapter 3: Profitable Pricing

Lecture 1: Profitable Pricing

Lecture 2: Price Elasticity

Lecture 3: Gather the Demand Data

Lecture 4: Example – Price Elasticity Calculation

Lecture 5: Optimal Pricing

Lecture 6: Example – Optimal Price Calculations

Chapter 4: Price Discrimination

Lecture 1: Price Discrimination

Instructors

Scandinavian Institute of Business Analytics
SCANBA Online

Rating Distribution

1 stars: 14 votes

2 stars: 17 votes

3 stars: 38 votes

4 stars: 52 votes

5 stars: 47 votes

Frequently Asked Questions

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