The Influencer Marketing Course for Marketing Managers

The Influencer Marketing Course for Marketing Managers, available at $59.99, has an average rating of 4.7, with 18 lectures, 6 quizzes, based on 13 reviews, and has 589 subscribers.

You will learn about Understand as a marketer what you need to do to work with Influencers Understand the many types and forms of influencers Learn how to create, schedule, measure and analyse Influencer campaigns Learn how to plan, strategise and deploy specific tactics How to track and attribute in-conjunction with your other marketing channels How to work with agencies and get the best out of them This course is ideal for individuals who are New to Influencer Marketing or Looking to set up Influencer Marketing channel in your own business or Looking to improve your existing knowledge or Looking to enhance your existing skills It is particularly useful for New to Influencer Marketing or Looking to set up Influencer Marketing channel in your own business or Looking to improve your existing knowledge or Looking to enhance your existing skills.

Enroll now: The Influencer Marketing Course for Marketing Managers

Summary

Title: The Influencer Marketing Course for Marketing Managers

Price: $59.99

Average Rating: 4.7

Number of Lectures: 18

Number of Quizzes: 6

Number of Published Lectures: 18

Number of Published Quizzes: 6

Number of Curriculum Items: 24

Number of Published Curriculum Objects: 24

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

Understand as a marketer what you need to do to work with Influencers

Understand the many types and forms of influencers

Learn how to create, schedule, measure and analyse Influencer campaigns

Learn how to plan, strategise and deploy specific tactics

How to track and attribute in-conjunction with your other marketing channels

How to work with agencies and get the best out of them

Who Should Attend

New to Influencer Marketing

Looking to set up Influencer Marketing channel in your own business

Looking to improve your existing knowledge

Looking to enhance your existing skills

Target Audiences

New to Influencer Marketing

Looking to set up Influencer Marketing channel in your own business

Looking to improve your existing knowledge

Looking to enhance your existing skills

Are you new to Influencer Marketing? Or are you looking to utilise Influencer Marketing in your business? Or perhaps you are a Marketing Manager who’s looking to further up-skill on the topic?  Then this is the course for you.

Influencer Marketing is one of the most exciting marketing channels, with millions being spent by global brands such as Maybelline, Topshop, Taco Bell and H&M, so the time is now for marketing managers to fully grasp how to get the most out of it. This course aims to teach all those budding marketing managers, in particular those focusing on Influencer Marketing, how to start working with influencers, which influencers are right for your business and how to strategise top performing campaigns, and importantly track them.

Many Influencer Marketing courses out there are focusing on how to be an influencer, the concept of influencer marketing, or specifically Instagram or TikTok Influencers. While this course aims to look at it from the perspective of a Marketing Manager, and what they need to do to master the channel. We look at budgets, ROI, and tracking solutions to measure success.

Having worked for multiple UK start-ups to FTSE 100 companies, running their multi-million dollar affiliate and influencer programmes, I’ve noticed the power of utilising these channels for growing acquisition and brand building. And now I want to share this knowledge with you.

All marketers should understand the power of Influencer Marketing. This course is dedicated to those Influencer Marketing Managers who aim to utilise all it has to offer.

About the instructor:

Partnercademy (follow us on LinkedIn) is the largest FREE resource hub for Partnerships & Affiliate professionals to learn and upskill. We’ll turn you into a Partnerships expert with our FREE resources, expert courses, and bespoke 1-to-1 Q&A sessions.

Partnercademy’s courses now have over 10,000+ students with 500+ positive reviews. Some are even rated in the top 5% of all Udemy courses!

Our aim is to turn you all into experts!

Course Curriculum

Chapter 1: Introduction to The Influencer Marketing Course for Marketing Managers

Lecture 1: Welcome to this course

Lecture 2: Introduction to this course

Chapter 2: Understanding Influencers

Lecture 1: Understanding the Influencer Marketing Channel

Lecture 2: Is Influencer Marketing just glorified Affiliate Marketing?

Lecture 3: What industries does Influencer Marketing work best for?

Chapter 3: Types of Influencers

Lecture 1: Types of Influencers

Lecture 2: What’s the difference between Macro vs Micro Influencers?

Chapter 4: Finding and deciding your Influencers

Lecture 1: Finding and deciding your Influencers

Lecture 2: What attributes should you look for when deciding your Influencers?

Chapter 5: How to get the most out of your Influencers

Lecture 1: How to get the most out of your Influencers

Lecture 2: How to nurture an Influencer Relationship

Lecture 3: How to get more out of an Influencer

Chapter 6: Influencer Campaign Strategy

Lecture 1: Influencer Campaign Strategy

Chapter 7: Tracking Influencer Performance

Lecture 1: Tracking Influencer Performance

Lecture 2: Understanding Marketing Attribution

Chapter 8: Tips & Advice from a Professional Marketer

Lecture 1: Tips & Advice from a Professional Marketer

Lecture 2: Glossary

Lecture 3: Disclaimer

Instructors

Partnercademy +
We'll turn you into a Partnerships expert!

Rating Distribution

1 stars: 0 votes

2 stars: 0 votes

3 stars: 2 votes

4 stars: 3 votes

5 stars: 8 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!