The Ultimate Public Relations Masterclass

The Ultimate Public Relations Masterclass, available at $79.99, has an average rating of 4.58, with 51 lectures, 7 quizzes, based on 3030 reviews, and has 9791 subscribers.

You will learn about How to build a PR strategy that generates leads, makes your brand famous, builds a community and attracts customers. How to use PR to increase traffic to your website. How to manage, implement and measure the success of your PR strategy. How to present your PR strategy to stakeholders, get buy-in and secure budgets. How to persuade journalists and influencers to endorse your company. How to use social media, video, content and traditional media to gain publicity. How to enter awards and increase your chances of winning. How to launch your PR career, including finding a job and choosing a specialism. How to write for PR. How to generate your own media stories. How to manage a crisis / handle negative publicity. How to build authority and thought leadership through the media. How to find out which journalists are worth targeting. Get help from the instructor and a community of seasoned PR pros by joining our exclusive Facebook group This course is ideal for individuals who are This course is for complete beginners starting out in their public relations career. It will equip you with everything you need to be successful at PR in a digital world. It is particularly useful for This course is for complete beginners starting out in their public relations career. It will equip you with everything you need to be successful at PR in a digital world.

Enroll now: The Ultimate Public Relations Masterclass

Summary

Title: The Ultimate Public Relations Masterclass

Price: $79.99

Average Rating: 4.58

Number of Lectures: 51

Number of Quizzes: 7

Number of Published Lectures: 51

Number of Published Quizzes: 7

Number of Curriculum Items: 68

Number of Published Curriculum Objects: 68

Original Price: ￡24.99

Quality Status: approved

Status: Live

What You Will Learn

How to build a PR strategy that generates leads, makes your brand famous, builds a community and attracts customers.

How to use PR to increase traffic to your website.

How to manage, implement and measure the success of your PR strategy.

How to present your PR strategy to stakeholders, get buy-in and secure budgets.

How to persuade journalists and influencers to endorse your company.

How to use social media, video, content and traditional media to gain publicity.

How to enter awards and increase your chances of winning.

How to launch your PR career, including finding a job and choosing a specialism.

How to write for PR.

How to generate your own media stories.

How to manage a crisis / handle negative publicity.

How to build authority and thought leadership through the media.

How to find out which journalists are worth targeting.

Get help from the instructor and a community of seasoned PR pros by joining our exclusive Facebook group

Who Should Attend

This course is for complete beginners starting out in their public relations career. It will equip you with everything you need to be successful at PR in a digital world.

Target Audiences

This course is for complete beginners starting out in their public relations career. It will equip you with everything you need to be successful at PR in a digital world.

This course will equip you with everything you need to become an expert public relations professional. It’s packed full of case studies, statistics, checklists, templates and practical activities that bring the theory to life.

The first section of the course introduces PR and shows you why it is valuable to any business and how it has changed over the last 10 years – there have been some exciting developments that have made PR more interesting and relevant than ever before.

Then, we look at all the research you need to do before you plan a winning PR strategy.

You’ll then learn how to work with ChatGPT (or other genAI platforms) to create stories that reinforce your brand messaging and capture your audience’s attention.

Next, we look at all the tactics required to ensure that your stories genuinely reach the right people: from media relations to social media, awards, events and video. And we’ll cover how to write for different audiences. You’ll get the opportunity to create a media list and to write your first media pitch.

Then you will learn how to bring this all together into a comprehensive public relations and communications strategy that shows what you’re going to do, why you’re going to do it and how you’re going to do it.

We then cover important concepts that you will absolutely need to understand if you’re going to work in PR: the ethical and legal considerations of PR activity.

Finally, we look at how to have a successful PR career, including how to find a great job, choose your specialist area and how to maximise your chances of success.

Bonuses included

Get help from the instructor and a community of seasoned PR pros by joining our exclusive Facebook group, or interacting on Instagram.

Get my list of my 50 top tools for PR pros after you have completed the course.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introducing the Ultimate Public Relations Masterclass

Chapter 2: Introducing PR

Lecture 1: Introducing PR

Lecture 2: What is PR?

Lecture 3: Core concepts of PR

Lecture 4: Digital PR and your website

Chapter 3: Research and planning

Lecture 1: Research and Planning

Lecture 2: Setting PR Objectives

Lecture 3: Understanding your target audience

Lecture 4: Gaining context

Lecture 5: Developing your messaging

Chapter 4: Generating ideas

Lecture 1: Finding a story that works

Lecture 2: Creativity in PR

Lecture 3: Creating newsworthy stories

Lecture 4: Finding your hook

Chapter 5: Media Relations

Lecture 1: Media Relations

Lecture 2: How the media works

Lecture 3: Engaging with the media

Lecture 4: Finding your target media

Lecture 5: Building relationships with journalists

Lecture 6: Pitching your story to the media

Lecture 7: Handling media interviews

Lecture 8: Newswires

Lecture 9: Digital distribution beyond the media

Chapter 6: Social Media

Lecture 1: Social Media

Chapter 7: Other PR tactics

Lecture 1: Other PR tactics

Lecture 2: Influencer relations

Lecture 3: Analyst relations

Lecture 4: Using video in PR

Lecture 5: Trade shows and conferences

Lecture 6: Hosting your own events

Lecture 7: Entering awards

Lecture 8: Owned channels

Lecture 9: Case studies – Three impressive PR campaigns

Chapter 8: Writing for PR

Lecture 1: Writing for PR

Lecture 2: Producing great content

Lecture 3: PR writing formats

Chapter 9: Strategic PR Planning

Lecture 1: Strategic PR Planning

Lecture 2: Why plan?

Lecture 3: The one-page PR strategy

Lecture 4: The PR Plan

Lecture 5: Managing your PR plan

Lecture 6: Running a PR campaign

Lecture 7: Measurement and reporting

Chapter 10: Issues management and crisis communications

Lecture 1: Issues management

Lecture 2: Crisis communications

Lecture 3: Crisis management case studies: BP and KFC

Chapter 11: PR, ethics and the law

Lecture 1: PR, ethics and the law

Chapter 12: Your PR career

Lecture 1: Your PR career

Lecture 2: PR skills

Lecture 3: The PR job

Chapter 13: Conclusion

Lecture 1: Congrats!

Instructors

Heather Baker, MBA
Award-Winning Digital PR Leader and Influencer

Rating Distribution

1 stars: 7 votes

2 stars: 22 votes

3 stars: 253 votes

4 stars: 998 votes

5 stars: 1750 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!