Digital Marketing for Events

Digital Marketing for Events, available at $44.99, has an average rating of 4, with 85 lectures, based on 27 reviews, and has 222 subscribers.

You will learn about Event Marketing Social Media Marketing Google Ads Email Marketing Messenger Marketing Analytics Event Strategy This course is ideal for individuals who are Event marketers of all abilities or Event Management Students or Social Media Managers It is particularly useful for Event marketers of all abilities or Event Management Students or Social Media Managers.

Enroll now: Digital Marketing for Events

Summary

Title: Digital Marketing for Events

Price: $44.99

Average Rating: 4

Number of Lectures: 85

Number of Published Lectures: 85

Number of Curriculum Items: 85

Number of Published Curriculum Objects: 85

Original Price: ￡34.99

Quality Status: approved

Status: Live

What You Will Learn

Event Marketing

Social Media Marketing

Google Ads

Email Marketing

Messenger Marketing

Analytics

Event Strategy

Who Should Attend

Event marketers of all abilities

Event Management Students

Social Media Managers

Target Audiences

Event marketers of all abilities

Event Management Students

Social Media Managers

Attract more attendees, generate more ticket sales and establish a loyal fanbase – all with this digital marketing for events course.

This is a complete course on how to marketing your event successfully in the current digital environment. Cut through the noise and get your event infront of the right audience across multiple marketing channels.

The methods outlined in this course are applicable to any size of event, whether it’s a 100 capacity educational talk, a 2,000 capacity conference or a 15,000 capacity music festival.

You will be able to create cost effective campaigns, using marketing channels your competitors won’t be using. You will learn how to create a website for your event, build a database with email and Messenger marketing. You will be able to identify the perfect ticket platform for your event and make little tweaks that can have a significant effect on your ticket sales. You will learn how to run advertisements across multiple social media platforms

By the end of the course you will know how to use a multitude of marketing tools to find new customers and turn them into loyal ambassadors for your event brand.

WHAT IS COVERED IN THIS COURSE

Event planning – how to create a simple plan for you event

Event marketing – how to market your event across Facebook, Instagram, Snapchat, Twitter, Google & YouTube and giving you the skills to run advertisements on other social media platforms such as LinkedIn and Pintrest.

Ticket platforms – how to choose the right ticket platform or combination of platforms, how to get free traffic for your event, how to recruit ambassadors and reps to sell tickets for you, how to track purchases from different sources

Registration phase – how to run a successful sign up for your event to maximise ticket sales upon launch

How to maximise your reach during and post event

WHO IS THIS COURSE FOR

Event organisers who want to maximise their ticket sales

Students who are looking for a real world process on how to marketing events away from theory based learning

Digital Marketing Managers looking to add event marketing to their skillset

WHAT KIND OF EVENTS CAN THIS BE APPLIED TO

Music events

Festivals

Entertainment events

Comedy events

Conferences

Educational talks

Sporting events

Charity events

Fundraisers

Hobby meetings

Food & Drink events

INSTRUCTOR BACKGROUND

I’ve been marketing events for over 5 year, starting while at University by creating an event brand that has since turned into a national touring event in the UK. I hold the position of Digital Marketing Manager for London’s biggest electronic music event promoters and am responsible for over 60 digital event campaigns each year, ranging from 300 – 25,000 capcity.

I pride myself on using the latest technologies to achieve sell out events, all while building loyal fanbases that keep on coming back for more.

MONEY BACK GUARANTEE

The course comes with a Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s a promise from myself that I will go out of my way to help you succeed and understand the methods taught in this course.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Meet your instructor

Lecture 2: An introduction to digital event marketing

Lecture 3: What you will learn from this course

Chapter 2: Event Marketing Plan

Lecture 1: Why do you need an event marketing plan?

Lecture 2: Budget, ticket patterns and content strategy

Lecture 3: Customer behaviour and timeline

Chapter 3: Ticket Platforms

Lecture 1: Choosing the right ticket platform

Lecture 2: Different types of traffic – direct to consumer vs consumer actively seeking

Lecture 3: Best ticket platforms to list a music event

Lecture 4: Managing barcodes with QFlow

Lecture 5: Event listing websites for free traffic

Lecture 6: Make your event pages more appealing

Lecture 7: Understanding where your customers live

Lecture 8: Ambassadors and reps

Lecture 9: Tracking links

Lecture 10: Ticket discounts

Lecture 11: Customer habits

Lecture 12: Getting the most out of your ticket providor

Chapter 4: Visual Assets

Lecture 1: Where to find freelancers

Lecture 2: How to create your own assets

Lecture 3: Image size guidelines

Lecture 4: Playing to the algorithm

Chapter 5: The Registration/Sign Up Process

Lecture 1: Should you run a sign up for your event

Lecture 2: How to run sign ups through MailChimp

Lecture 3: How to run sign ups through Manychat

Lecture 4: How to run sign ups through Facebook Lead Generation

Lecture 5: Audience Republic

Lecture 6: Summary

Chapter 6: Creating a website

Lecture 1: Why you need a website

Lecture 2: What to include on your website

Lecture 3: Turning visitors into subscribers

Lecture 4: Google Analytics

Chapter 7: An Introduction to Social Media Advertising

Lecture 1: Overview of social media advertising

Lecture 2: The cost

Chapter 8: Facebook & Instagram Advertising

Lecture 1: Introduction to Facebook and Instagram advertising

Lecture 2: Creating a business account

Lecture 3: Ads manager overview

Lecture 4: Advertiser access

Lecture 5: Facebook pixel

Lecture 6: Audience overview

Lecture 7: Custom audiences

Lecture 8: Lookalike audiences

Lecture 9: Saved audiences

Lecture 10: Audience Insights & Interest Explorer

Lecture 11: Campaign Manager overview

Lecture 12: Bidding, funnelling, staggering & disguising

Lecture 13: Create a campaign and choose your objective

Lecture 14: Campaign Budget Optimisation and Dynamic Creative

Lecture 15: Creating a campaign – offers & conversions

Lecture 16: Creating a campaign – audiences, placement & budget

Lecture 17: Creating a campaign – dark ads

Lecture 18: Creating a campaign – instant experiences

Lecture 19: Creating a campaign – customising placements

Lecture 20: Creating a campaign – using an existing post

Lecture 21: Creating a campaign – pixel tracking

Lecture 22: Measuring your campaigns performance

Lecture 23: Creating rules

Lecture 24: Facebook tips

Lecture 25: Instagram tips

Chapter 9: Snapchat Advertising

Lecture 1: Introduction to Snapchat Advertising

Lecture 2: Creative Library

Lecture 3: Audiences

Lecture 4: Creating ads

Lecture 5: Measuring performance

Chapter 10: Twitter Advertising

Lecture 1: Introduction & creating an ad account

Lecture 2: Creating Twitter audiences

Lecture 3: Creating a campaign

Lecture 4: Measuring ad performance

Chapter 11: Google Advertising

Lecture 1: Introduction to Google Advertising

Lecture 2: Audiences

Lecture 3: Creating campaigns

Lecture 4: Measuring performance & linking YouTube accounts

Chapter 12: Additional Tips

Lecture 1: Physical Marketing

Lecture 2: During the event

Lecture 3: Post event

Lecture 4: Using professionals

Lecture 5: Using insights

Lecture 6: Targeting students

Lecture 7: Tracking links

Lecture 8: Getting an app for your event

Lecture 9: Other platforms to consider

Chapter 13: How To Apply This Knowledge

Lecture 1: Audiences

Lecture 2: Timeline

Lecture 3: Content

Lecture 4: Summary

Instructors

Elliot Matthews
Digital Event Marketing Specialist

Rating Distribution

1 stars: 0 votes

2 stars: 1 votes

3 stars: 5 votes

4 stars: 9 votes

5 stars: 12 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!