Brand Management and Marketing Strategy

Brand Management and Marketing Strategy, available at $44.99, has an average rating of 4.45, with 11 lectures, based on 78 reviews, and has 395 subscribers.

You will learn about Learn Sales ,Trade Marketing and Distribution system of consumer goods Introduction to Consumer research and Media planning Learn to how to write a brand concept and develop a brand positioning Learn how to create engaging communication based on consumer insights Learn to decode ads and understand the marketing strategy behind it. Learn the process of developing consumer tested video communication Learn to evaluate advertising options as a brand manager Learn how to select the right media vehicle for your brand communication Learn Brand health evaluation techniques and corresponding actions This course is ideal for individuals who are Students or aspirant to a marketing or brand management role or Sales professionals who aspire to be in a marketing role or Sales professionals who intend to understand the marketing system better It is particularly useful for Students or aspirant to a marketing or brand management role or Sales professionals who aspire to be in a marketing role or Sales professionals who intend to understand the marketing system better.

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Summary

Title: Brand Management and Marketing Strategy

Price: $44.99

Average Rating: 4.45

Number of Lectures: 11

Number of Published Lectures: 11

Number of Curriculum Items: 11

Number of Published Curriculum Objects: 11

Original Price: ?7,900

Quality Status: approved

Status: Live

What You Will Learn

Learn Sales ,Trade Marketing and Distribution system of consumer goods

Introduction to Consumer research and Media planning

Learn to how to write a brand concept and develop a brand positioning

Learn how to create engaging communication based on consumer insights

Learn to decode ads and understand the marketing strategy behind it.

Learn the process of developing consumer tested video communication

Learn to evaluate advertising options as a brand manager

Learn how to select the right media vehicle for your brand communication

Learn Brand health evaluation techniques and corresponding actions

Who Should Attend

Students or aspirant to a marketing or brand management role

Sales professionals who aspire to be in a marketing role

Sales professionals who intend to understand the marketing system better

Target Audiences

Students or aspirant to a marketing or brand management role

Sales professionals who aspire to be in a marketing role

Sales professionals who intend to understand the marketing system better

This course covers the fundamentals of brand management and marketing strategy of consumer goods.

We start with the basics of sales and distribution of consumer goods. This is important to understand the overall industry and hence look at the role of a brand manager with that context.

We cover the key roles in marketing i.e Consumer research, Media planning and Brand Management.

We then look at how to create a brand positioning by writing a brand concept and using a positioning framework.

Once we’ve established the brand positioning we use the same to create brand communication.
We not only look at the process of creating brand communication but also what gets some brand to create consistently good communication while others struggle to do so.

We then learn how to evaluate a brand communication, internally as well as using consumer research.

We then move on to learn about the different media vehicles and their unique properties. This helps us answer which media vehicle would be better suited to our brand and message.

We wrap up the course with a look at how brand health is measured. Once we’re able to identify the strength and weakness of our brand with consumers, we can take the learning and apply the techniques that we’ve learnt in the previous sessions.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Sales and Trade Marketing

Lecture 1: Sales and distribution

Lecture 2: Trade Marketing

Chapter 3: Consumer Research and Media Planning

Lecture 1: Consumer Research

Lecture 2: Media planning and Brand Management

Chapter 4: Brand Positioning

Lecture 1: Concept Writing

Lecture 2: Journey of a Brand

Chapter 5: Media vehicles and their unique properties

Lecture 1: Media Vehicles

Chapter 6: Communication development and evaluation

Lecture 1: Communication Evaluation

Lecture 2: Communication testing and development

Chapter 7: Brand Health evaluation

Lecture 1: Brand Health evaluation

Instructors

Mohammed Shahbaaz
Marketing Manager at Marico Ltd.

Rating Distribution

1 stars: 1 votes

2 stars: 4 votes

3 stars: 9 votes

4 stars: 21 votes

5 stars: 43 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!