TikTok Marketing Advertising 101, TikTok for Your Business

TikTok Marketing & Advertising 101, TikTok for Your Business, available at $24.99, has an average rating of 4.05, with 48 lectures, based on 79 reviews, and has 400 subscribers.

You will learn about Understand How TikTok Works How to Use TikTok Marketing for Your Business Basic TikTok Skills to Get Started Today This course is ideal for individuals who are Marketers or Small Business Owners or Anyone interested in understanding TikTok It is particularly useful for Marketers or Small Business Owners or Anyone interested in understanding TikTok.

Enroll now: TikTok Marketing & Advertising 101, TikTok for Your Business

Summary

Title: TikTok Marketing & Advertising 101, TikTok for Your Business

Price: $24.99

Average Rating: 4.05

Number of Lectures: 48

Number of Published Lectures: 48

Number of Curriculum Items: 48

Number of Published Curriculum Objects: 48

Original Price: $189.99

Quality Status: approved

Status: Live

What You Will Learn

Understand How TikTok Works

How to Use TikTok Marketing for Your Business

Basic TikTok Skills to Get Started Today

Who Should Attend

Marketers

Small Business Owners

Anyone interested in understanding TikTok

Target Audiences

Marketers

Small Business Owners

Anyone interested in understanding TikTok

Why should you care about TikTok?

TikTok is literally the hottest social media app in the world. While many people are aware of this, very few people are aware of how TikTok can be used as a powerful marketing tool for your business. This is your chance to give yourself and your business a competitive advantage by learning about one of the most important marketing platforms of today. If you are a marketer or own a business, you really need to understand TikTok and the impending wave of growth that will turn this platform into a must-have marketing channel.

Some high-level stats:

People across the world have downloaded the app 1.5 billion times, and there are currently 800 million active users.

TikTok has more users than Twitter, Snap, Pinterest, LinkedIn and is growing at a significantly faster rate.

Users spend 52 minutes a day on the app, and 40% of them are under the age of 25.

TikTok is continuing to grow in relevance and its advertising capabilities are evolving every day, with a similar trajectory to how fast Instagram was able to grow. As the platform is relatively new, most people underestimate the power of TikTok and that gives you a window of opportunity to give your business a first-mover advantage. Learn about the uniqueness of TikTok and how it could fit with your current marketing objectives.

Who teaches this course?

Anthony worked at Facebook and Instagram for five years and has the insight you can only get from working at social media companies. He wants to translate his years of experience teaching clients about digital marketing into the world’s best TikTok marketing course. At Facebook, Anthony directly managed relationships with the world’s largest brands and their agencies, advising them on hundreds of millions of dollars in ad spend. His clients included American Express, Procter & Gamble, Heineken, Volkswagen, General Motors and several creative and media agencies across all major holding companies like WPP, Omnicom, Publicis, and Dentsu Aegis.

Anthony travelled around the world hosting in-depth training and education sessions on Facebook and Instagram. He left Facebook in 2018 to advise small businesses and startups on how to approach cross-channel digital marketing and ran campaigns to accomplish goals like driving web traffic, mobile app installs, and lead generation. His unique perspective is something you won’t get from any other TikTok course out there.

Any marketing is as good as the results it drives for your business. This course will provide you with practical instructions and applicable tactics to get you started on TikTok today.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Course Introduction

Lecture 2: Instructor Background

Lecture 3: Future Course Content

Chapter 2: What is TikTok?

Lecture 1: The History of TikTok

Lecture 2: What Makes TikTok Unique – Content, Algorithm, Audience

Lecture 3: TikTok's Growing Userbase

Lecture 4: Walkthrough of TikTok App – Algorithm, For You, Following, Camera, Inbox

Lecture 5: Walkthrough of TikTok App – Discover, Hashtags, Trends

Chapter 3: What TikTok Can Do For Your Business

Lecture 1: How TikTok Fits into the Digital Media Landscape

Lecture 2: How You Should Approach TikTok as a Business or Individual

Lecture 3: Case Study: Ritaoffline – Small Business Getting Started

Lecture 4: Case Study: Lizzo – Authentic Interactions

Lecture 5: Case Study: Westhill Park Retirement Home – Anyone can use TikTok!

Lecture 6: Case Study: Greggs – Leveraging Customer Love and Content

Chapter 4: Getting Inspired & Kickstarting Your Marketing

Lecture 1: Setting Up an Account and More

Lecture 2: Research & Ideation – Learning About Trends

Lecture 3: Getting Started with Creating Video

Lecture 4: Thinking Through Your Target Audience

Chapter 5: Content Creation

Lecture 1: Working Backwards from Your Customer

Lecture 2: Case Study in Content Creation: Sarah

Lecture 3: Now Your Turn – Content Templates and Checklist

Lecture 4: Case Study: Milk Makeup – DIY Engaging Organic Content

Lecture 5: Case Study: The Washington Post – An Old Brand Appealing to Younger Audiences

Lecture 6: Case Study: Chelsea FC – Taking and Remixing Challenges

Chapter 6: Content Distribution

Lecture 1: Review So Far

Lecture 2: Measuring and Growing Your Content

Lecture 3: Viral Growth Techniques: Quick Wins to Try

Lecture 4: Now Your Turn – Five Growth Tactics

Chapter 7: How TikTok Paid Advertising Works

Lecture 1: TikTok Ads Overview – A Huge Opportunity

Lecture 2: TikTok Ad Formats Pt. 1

Lecture 3: TikTok Ad Formats Pt. 2

Lecture 4: A Framework for Full-Funnel Marketing

Lecture 5: Creator Marketplace – Home of Influencer Marketing

Lecture 6: TikTok Targeting Options

Lecture 7: Case Study: The Sole Supplier – Short, Sweet, and Simple

Lecture 8: Case Study: Reflecty and Sleepiest – Authentic, Personal Ads

Lecture 9: Case Study: Huel – Mobile-First Creative

Lecture 10: Case Study: Happn – DIY, Accessible Creative

Lecture 11: Case Study: SuperFX – TikTok Native Visuals

Lecture 12: Case Study: Doja Cat – How Musicians are TikToking

Lecture 13: Case Study: UK Government – TikTok's Role as a Serious Marketing Channel

Lecture 14: Case Study: Mountain Dew – Big Branded Hashtag Campaigns on TikTok

Lecture 15: Case Study: Dettol India – Huge Reach and Views through Branded Hashtags

Chapter 8: TikTok Review

Lecture 1: Recap of Topics

Lecture 2: Super Practical Takeaway 1 – Checklist for Getting Started on TikTok

Lecture 3: Super Practical Takeaway 2 – Framework for Content Creation

Lecture 4: Super Practical Takeaway 3 – Framework for Growth

Lecture 5: Thank You and Next Steps

Instructors

Anthony McGuire
Marketing and User Growth Expert

Rating Distribution

1 stars: 0 votes

2 stars: 2 votes

3 stars: 7 votes

4 stars: 25 votes

5 stars: 45 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!