Business Branding- The Complete Course Part 2 Expression

Business Branding: The Complete Course Part 2 – Expression, available at $79.99, has an average rating of 4.67, with 60 lectures, based on 2160 reviews, and has 14548 subscribers.

You will learn about Brand Storytelling Brand Messaging Brand Expression Visual Identity Brand Presence Neuro Science Brans Psychology Colour Theory Typography Brand Identity Design This course is ideal for individuals who are Entrepreneurs or Business Owners or Brand Managers or Brand Designers or Brand Strategists It is particularly useful for Entrepreneurs or Business Owners or Brand Managers or Brand Designers or Brand Strategists.

Enroll now: Business Branding: The Complete Course Part 2 – Expression

Summary

Title: Business Branding: The Complete Course Part 2 – Expression

Price: $79.99

Average Rating: 4.67

Number of Lectures: 60

Number of Published Lectures: 44

Number of Curriculum Items: 60

Number of Published Curriculum Objects: 44

Original Price: 219.99

Quality Status: approved

Status: Live

What You Will Learn

Brand Storytelling

Brand Messaging

Brand Expression

Visual Identity

Brand Presence

Neuro Science

Brans Psychology

Colour Theory

Typography

Brand Identity Design

Who Should Attend

Entrepreneurs

Business Owners

Brand Managers

Brand Designers

Brand Strategists

Target Audiences

Entrepreneurs

Business Owners

Brand Managers

Brand Designers

Brand Strategists

Welcome to business branding the complete course part 2

This is a continuation from business branding the complete course part 1

If you’ve completed part one, you will have already developed a solid strategic foundation for your brand, which we we now look to strategically express in part two.

Part 1 is all about strategy and developing a solid and substantial foundation for your brand.

We set the tone with the brand anatomy outlining the elements of a strategic brand and where the all fit together before diving into the importance of strategy and strategic thinking.

We laid out your purpose vision, mission and values of the internal brand which make up the substance, beliefs and behaviours of your brand before exploring and developing each element of your positioning strategy including your audience persona, competitive research and your differentiator.

We developed your brand personality using advanced techniques through the archetypal framework along with a visual representation and tone of voice for your brand persona.

In part two, we’ll be taking everything you’ve created in part one and building on it to develop your brand expression framework which focuses heavily on your messaging and storytelling.

We begin with a focus on brand psychology and neuroscience. Before we develop a communication framework, we need to understand what messages our brain seeks out and what they filter out and why.

We’ll look at the impact emotion has on decision making and how the biggest brands in the world use it as a craft.

Both our core message and brand story are intertwined and lean on each others to draw the audience in and then nurture them.

We look at the advanced frameworks that allow us, not only to strategically break down what we want to say and how we want to say it, but that provides us with a guide for creating advertisements, website copy, email marketing, social media posts and more.

You’ll discover techniques and processes for developing a premium brand name and tagline before we define your brand promise and uncover its power.

We’ll take an objective look at the visual identity and learn how to inject strategy into its development before we uncover how to build your brand presence using your communication frameworks and digital marketing channels.

By the end of part one and part two, you’ll have built a strategic brand from the ground up. You’ll have a brand book that will act as your brand management guide and the techniques processes and frameworks to replicate the process.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Thank You

Lecture 2: Modern Brand Storytelling

Lecture 3: What You'll Learn

Chapter 2: Brand Psychology

Lecture 1: The Power Of Simplicity

Lecture 2: The Role Of Emotion

Lecture 3: EXAMPLES: Emotion In Branding

Lecture 4: Before & After Emotional States

Lecture 5: 5 Effective Keys To Neuromarketing

Lecture 6: CASE STUDY: A Taste Of Neuromarketing

Chapter 3: Core Message Framework

Lecture 1: What A Core Message Is And Isn't

Lecture 2: Primary Key Messages

Lecture 3: Secondary Key Messages

Lecture 4: How To Write Copy

Lecture 5: TAKE ACTION: Craft Your Core Message

Chapter 4: Storytelling Framework

Lecture 1: History, Science And Emotion Of Storytelling

Lecture 2: The Hero's Journey

Lecture 3: The Audience's Journey

Lecture 4: How To Write Your Story

Lecture 5: EXAMPLES: Storytelling In Branding

Lecture 6: TAKE ACTION: Develop Your Story Framework

Chapter 5: Brand Name, Tagline & Promise

Lecture 1: How To Develop A Premium Brand Name

Lecture 2: TAKE ACTION: Develop Your Brand Name

Lecture 3: How To Develop A Memorable Tagline

Lecture 4: TAKE ACTION: Develop Your Tagline

Chapter 6: Visual Identity

Lecture 1: The Importance Of The Logo

Lecture 2: The Brand Identity System

Lecture 3: Strategy: The Core Ingredient Of Design

Lecture 4: Visual Strategy: Logo Design

Lecture 5: EXAMPLES: Inspirational Logo's

Lecture 6: Visual Strategy: Colour

Lecture 7: Visual Strategy: Typography

Lecture 8: Visual Strategy: Image Style & Graphics

Lecture 9: EXAMPLES: Brand Identity System

Lecture 10: Hiring The Right Designer

Lecture 11: Arming Your Designer

Lecture 12: TAKE ACTION: Create Your Brand Identity System

Chapter 7: Brand Presence

Lecture 1: Your Digital & Physical Presence

Lecture 2: Effective Websites Are More Than Looks

Lecture 3: EXAMPLES: Effective Websites

Lecture 4: Social Media Presence

Lecture 5: EXAMPLES: Effective Social Media Messaging

Lecture 6: Digital Marketing Strategy

Chapter 8: Guiding Your Brand

Lecture 1: Your Brand Book

Lecture 2: Thank You

Instructors

Steve Houraghan
Brand Creator & Strategist

Rating Distribution

1 stars: 6 votes

2 stars: 15 votes

3 stars: 116 votes

4 stars: 572 votes

5 stars: 1451 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!