Learn Google Tag Manager- Crash Course (2023 UPDATE)

Learn Google Tag Manager: Crash Course (2023 UPDATE), available at $59.99, has an average rating of 4.25, with 28 lectures, based on 94 reviews, and has 1641 subscribers.

You will learn about Learn exactly what Google Tag Manager (GTM) is and how to use its features to manage and simplify tag implementation for Marketers, Analysts and Developers; Manage multiple analytics and marketing tags from a single dashboard with (almost) no help from a developer; Setup a GTM Account; Create a Tag Container and deploy it onto a Website in order to start using GTM; Create Tags, Triggers, Variables in Google Tag Manager; Use Trigger Filters to Fire Tags only when specific conditions are satisfied; Interact with the majority, if not all, the features provided by Google Tag Manager; Use Event Tracking to track user behaviour on a website (and its pages) an send relevant information to Google Analytics; Understand what the Data Layer is and how it can be used to unlock the full power of Google Tag Manager and send dynamic data; Manage Versioning and Rollback; Use the Google Tag Manager Preview mode to test tags before publishing to production; Create different environments to define a Tag deployment pipeline; Master Advanced topics like HTML5 Video Tracking with Custom tags and variables; Use recommended tools for Marketers, Analysts and Developers to monitor tags and debug tagging implementations This course is ideal for individuals who are This course is intended for students with Digital Marketing / Analytics background, but it can be followed by whoever wants to learn Google Tag Manager or This course contains valid insights for web developers (or teams) dealing with marketing tags and web analytics implementations It is particularly useful for This course is intended for students with Digital Marketing / Analytics background, but it can be followed by whoever wants to learn Google Tag Manager or This course contains valid insights for web developers (or teams) dealing with marketing tags and web analytics implementations.

Enroll now: Learn Google Tag Manager: Crash Course (2023 UPDATE)

Summary

Title: Learn Google Tag Manager: Crash Course (2023 UPDATE)

Price: $59.99

Average Rating: 4.25

Number of Lectures: 28

Number of Published Lectures: 27

Number of Curriculum Items: 33

Number of Published Curriculum Objects: 32

Original Price: $34.99

Quality Status: approved

Status: Live

What You Will Learn

Learn exactly what Google Tag Manager (GTM) is and how to use its features to manage and simplify tag implementation for Marketers, Analysts and Developers;

Manage multiple analytics and marketing tags from a single dashboard with (almost) no help from a developer;

Setup a GTM Account;

Create a Tag Container and deploy it onto a Website in order to start using GTM;

Create Tags, Triggers, Variables in Google Tag Manager;

Use Trigger Filters to Fire Tags only when specific conditions are satisfied;

Interact with the majority, if not all, the features provided by Google Tag Manager;

Use Event Tracking to track user behaviour on a website (and its pages) an send relevant information to Google Analytics;

Understand what the Data Layer is and how it can be used to unlock the full power of Google Tag Manager and send dynamic data;

Manage Versioning and Rollback;

Use the Google Tag Manager Preview mode to test tags before publishing to production;

Create different environments to define a Tag deployment pipeline;

Master Advanced topics like HTML5 Video Tracking with Custom tags and variables;

Use recommended tools for Marketers, Analysts and Developers to monitor tags and debug tagging implementations

Who Should Attend

This course is intended for students with Digital Marketing / Analytics background, but it can be followed by whoever wants to learn Google Tag Manager

This course contains valid insights for web developers (or teams) dealing with marketing tags and web analytics implementations

Target Audiences

This course is intended for students with Digital Marketing / Analytics background, but it can be followed by whoever wants to learn Google Tag Manager

This course contains valid insights for web developers (or teams) dealing with marketing tags and web analytics implementations

2023 UPDATE: I am adding new Lectures on Google Analytics 4, Advanced Tagging and other hot topics. 

Based on Google Tag Manager  – The course contains Assignments and Real World Examples! 

ABOUT THIS COURSE

In the noisy digital world, data is what really matters. 

Every day a new or existing vendor releases a new pixel/marketing tags (short snippet of code that collects information about a website visitors and their behavior on the site)  to help analysts, digital marketers, and developers collect more data.

The painful problem is that each one of these tags (e.g. Hotjar, Google Analytics, Facebook Pixel, Linkedin Pixel, Doubleclick Floodlights, and others), generally need to be manually deployed on the website, and typically require some level of Javascript knowledge to be implemented.

Hence, it’s pretty much mandatory to team up with development teams every single time a new tag needs to be deployed. 

On top of that, there’s always a consistent effort required to configure and manage all these different pixels and tags, and it’s hard to have those communicate with each other.

This course is about the solution to the above issues, Google Tag Manager. The course covers the inside outs of Google Tag Manager

WHAT IS GOOGLE TAG MANAGER AND WHY DO I NEED TO LEARN THAT?
Google Tag Manager is a free tool that makes life easier for people struggling with these issues, by providing a centralized dashboard to create and manage every single tag and pixel needed, with little or no help from dev teams (that will be able to focus on what really matters and provide support only or advanced implementations and on a limited number of use cases).

Google Tag Manager, or GTM, provides a single Javascript Container that will have to be deployed just once on a given website. From that moment onwards, marketers and analysts will be able to track events, implement new tags, make changes or even remove them from the GTM dashboard, with consistent productivity improvement. GTM offers many features that will be fully illustrated throughout the course, with both simulated and real-world examples.

 
IN THIS COURSE YOU WILL LEARN:

1. Master all the Google Tag Manager (GTM) features, including Containers, Workspaces, Tags, Triggers and Variables

2. Setting up a GTM account

3. Create and Manage Containers

4. How to use Google Tag Manager with Google Analytics and track page views

5. How to track links and button clicks with GTM and send data to GA or any other analytics tool

6. How to install the Facebook Conversion/ Retargeting Pixel using Custom Tags

7. How to Manage Versioning and Rollback

8. How to create environments and generate environment-specific containers

9. What is the Data Layer and how it unleashes the real power of Google Tag Manager

10. How to use the Data Layer to manage Dynamic Events on a Website (e.g. Add to Cart)

11. How to implement advanced tagging features like HTML5 Video Tracking

What the Preview Mode is, and how to use it to ensure tagging has been done correctly, before deploying to production

During the course, you will have the opportunity to test your skills by completing a set of challenges,  and interact with your instructor and fellow students, by participating in the course community.
 

WHY YOU SHOULD LEARN FROM ME

I am a passionate Tech Entrepreneur with 15 years+ In-Depth Enterprise experience in Software Engineering and Web/Digital Analytics and Marketing across multiple sectors, including Adtech, Fashion, Telecommunication, Financial, Media, Fintech, SaaS, Cloud companies and Supply chains. 

I am the founder of Webyourmind LIMITED, a software house which today provides Software Development and Tag Management and Troubleshooting services to several clients, and I have personally implemented and troubleshoot tags and pixels for leading technology and media companies.

I have developed several courses and can count today more than 10.000 Students around the world, both online an in person.

Who is the target audience?

– Digital Marketing Professionals

– Anyone who is in Web/Digital Analytics

– Anyone who wants to learn Google Tag manager

– Data-Driven Developers looking to find new ways to analyze data on their websites

– Whoever believes that Data-Driven decision making  is what really matters

I hope to see you inside the course, and I guarantee you I will always make myself available for any question or doubt you might have while attending the class. I am sure you will appreciate the challenges and will start using Google Tag Manager for your business, after completing the course.

Course Curriculum

Chapter 1: Course Introduction

Lecture 1: Course Overview & Meet the Instructor

Lecture 2: What is Google Tag Manager (GTM)?

Chapter 2: Entering Google Tag Manager

Lecture 1: Setup a GTM Account

Lecture 2: Containers & Container Types

Lecture 3: Create and Deploy our first Container

Lecture 4: The Admin Panel

Lecture 5: The Workspace Panel

Lecture 6: Create and Manage Workspaces

Chapter 3: Tags Management 101: Let's Ignite the Power of GTM and Google Analytics (Part 1)

Lecture 1: Our First Tag: Google Analytics (GA)

Lecture 2: Testing our Tags: The Preview Mode

Lecture 3: Share Preview and Tags Deployment

Lecture 4: Tags and Tag Types

Lecture 5: Triggers, Variables and Events

Lecture 6: Event Tracking with GTM and Google Analytics

Lecture 7: NEW (2023) – How to Setup GA4 (Google Analytics 4) properties in GTM

Chapter 4: Tags Management 101: Let's Ignite the Power of GTM and Google Analytics (Part 2)

Lecture 1: Trigger Firing Conditions: Track Click Events on a Specific Element

Lecture 2: Trigger Firing Conditions: Track Pageview events on certain pages

Lecture 3: Version Management: Submit Tags to Production

Lecture 4: Environments

Lecture 5: When everything goes wrong: Versioning and Rollback

Chapter 5: A Step Further: Advanced Implementations in Google Tag Manager

Lecture 1: Custom HTML Tags

Lecture 2: Custom Variables

Lecture 3: Install the Facebook Pixel with Google Tag Manager

Lecture 4: The Data Layer: Unlocking the Real Power of Google Tag Manager

Lecture 5: Advanced Custom Event Tracking: HTML5 Videos

Lecture 6: Useful Tools: Google Tag Assistant and Ghostery (for Chrome)

Chapter 6: Summary and Conclusion

Lecture 1: Congratulations!!

Instructors

Alessandro Russo
Business Strategist and Tech Lead@WebYourMind.com

Rating Distribution

1 stars: 2 votes

2 stars: 1 votes

3 stars: 11 votes

4 stars: 40 votes

5 stars: 40 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!