How to Write White Papers

How to Write White Papers, available at $54.99, has an average rating of 4.2, with 16 lectures, based on 87 reviews, and has 465 subscribers.

You will learn about Why white papers are the highest-paying copywriting gig How white papers are different from every other kind of copywriting How to choose a compelling white paper topic How to research your white paper How to give your white paper a compelling title How to outline your white paper How to write a compelling introduction Problem statements and how to write them How to write a conclusion How to write your call to action This course is ideal for individuals who are Anyone who has to write marketing white papers to generate leads It is particularly useful for Anyone who has to write marketing white papers to generate leads.

Enroll now: How to Write White Papers

Summary

Title: How to Write White Papers

Price: $54.99

Average Rating: 4.2

Number of Lectures: 16

Number of Published Lectures: 16

Number of Curriculum Items: 17

Number of Published Curriculum Objects: 17

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Why white papers are the highest-paying copywriting gig

How white papers are different from every other kind of copywriting

How to choose a compelling white paper topic

How to research your white paper

How to give your white paper a compelling title

How to outline your white paper

How to write a compelling introduction

Problem statements and how to write them

How to write a conclusion

How to write your call to action

Who Should Attend

Anyone who has to write marketing white papers to generate leads

Target Audiences

Anyone who has to write marketing white papers to generate leads

If you want to earn a decent living as a freelance copywriter, you should take on assignments that pay the highest fees. One of those assignments is marketing white papers.

To see how much money you can make writing white papers, just visit the website of Gordon Graham, The White Paper Guy. Gordon writes white papers for a living. He even wrote a best-selling book on how to write white papers. Gordon says you should expect to earn around $6,000 for writing a white paper.

Do the math, and you’ll discover that if you write one white paper a month at 6,000 dollars a pop, you’ll earn 72,000 dollars a year. Not shabby.

Hi, I’m Alan Sharpe, and welcome to my course on how to write effective marketing white papers. In this course I teach you:

how to pick a white paper topic that resonates with your target audience

how to research your white paper so that you appear authoritative

how to outline your white paper so that your document has a logical flow and keeps the attention of your reader

how to give your white paper a strong title, so that prospective customers want to read it

I show you how to write each section of the white paper, including the introduction, problem statement, background section, solution section, conclusion and call to action

I give you tips on how to write like a designer, and I describe five mistakes to avoid

I’m your instructor, Alan Sharpe. I teach copywriters around the world how to write compelling copy. I landed my first paying copywriting assignment in 1991, and I taught my first business writing workshop in 1989. Since then, I’ve helped hundreds of individuals advance their careers by improving their copywriting.

The ideal student for this course is anyone who has to write marketing white papers to generate leads. If you need to research, outline and write white papers that establish authority, build trust and generate leads, then this course is for you.

This course is practical. You and I will examine more than a dozen marketing white papers to discover what works, what doesn’t—and why. You’ll learn tips, tricks and best practices from professional white-paper copywriters.

I pass on to you all that I’ve learned about writing effective white papers during the last three decades as a copywriter. I show you the most common mistakes that copywriters make in their writing today—and then I show you how to avoid these blunders in your white papers.

Learn more about the course by reviewing the course description and frequently asked questions below. Watch the free preview lessons. read the reviews from my satisfied students. Then enroll now.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to marketing white papers

Lecture 2: Anatomy of a white paper

Chapter 2: Writing

Lecture 1: Pick your topic

Lecture 2: Research your topic

Lecture 3: Generate White Paper Topic Ideas with ChatGPT (AI Text Content Generation)

Lecture 4: Outline your white paper

Lecture 5: Use ChatGPT to Outline Your White Paper Using AI Text Content Generation

Lecture 6: Give your white paper a strong title

Lecture 7: 7 Steps to Using ChatGPT to Generate Compelling Whitepaper Titles and Subtitles

Lecture 8: Write a compelling introduction

Lecture 9: Give your white paper context

Lecture 10: Describe your solution

Lecture 11: End with a call to action

Chapter 3: Final thoughts

Lecture 1: Write like a designer

Lecture 2: Five mistakes to avoid

Chapter 4: Resources

Lecture 1: Sample white papers use in this course

Instructors

Alan Sharpe
Fortune 500 Copywriter & Coach Since 1989

Rating Distribution

1 stars: 0 votes

2 stars: 1 votes

3 stars: 9 votes

4 stars: 35 votes

5 stars: 42 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!