Master in Brand Strategy and Brand Management

Master in Brand Strategy and Brand Management, available at $19.99, has an average rating of 4.52, with 61 lectures, 52 quizzes, based on 136 reviews, and has 20086 subscribers.

You will learn about What is Brand Management vs Product Management Detailed case studies of Five of the Top Brand Management companies like Apple, Coca Cola etc What are the Brand Management Excellence Requirements How to meet these requirements This course is ideal for individuals who are MBA Students or BBA Students or Aspiring Brand Management Professionals or Brand Management Professional want to learn a lot more It is particularly useful for MBA Students or BBA Students or Aspiring Brand Management Professionals or Brand Management Professional want to learn a lot more.

Enroll now: Master in Brand Strategy and Brand Management

Summary

Title: Master in Brand Strategy and Brand Management

Price: $19.99

Average Rating: 4.52

Number of Lectures: 61

Number of Quizzes: 52

Number of Published Lectures: 61

Number of Published Quizzes: 52

Number of Curriculum Items: 113

Number of Published Curriculum Objects: 113

Original Price: ?799

Quality Status: approved

Status: Live

What You Will Learn

What is Brand Management vs Product Management

Detailed case studies of Five of the Top Brand Management companies like Apple, Coca Cola etc

What are the Brand Management Excellence Requirements

How to meet these requirements

Who Should Attend

MBA Students

BBA Students

Aspiring Brand Management Professionals

Brand Management Professional want to learn a lot more

Target Audiences

MBA Students

BBA Students

Aspiring Brand Management Professionals

Brand Management Professional want to learn a lot more

Want to become a Best Brand Strategist /Manager?

Take a look at this course where you will

Not only learn how to successfully build a brand using a a lot of examples and case studies but also

Do a 8 weeks virtual brand management internship with us

Preview many lectures for free to see the content for yourself

Clear your doubts on this topic any time while doing the course

Get Udemy’s 30 days Money Back Guarantee

My real life exposure to brand management began only after I become a Product Manager in Lipton for four leaf tea brand- Green Label, Richbru, Tiger and Yellow Label. I had great opportunity to work on building four brands!

And here the realities of life starting hitting with the management only focusing on building Green Label and Tiger. More was to come when I realized that it take a lot of effort and time to even build a established brand like Green Label

Leaned a lot more about brand building in J&J where I worked for 16 years and saw many right things being done that continued to establish existing brand like Johnson’s Baby and new ones like Stayfree.

And Finally my own recent research into what made Apple, Coca Cola, Volvo etc. top brands globally!

I bring in this course my learnings from my own experiences over 40 years in sharing with you how can you build a brand successfully

Pls look at what other students like you are saying about this course

“Awesome experience”

“Quality is excellent”

“I gained the necessary skills to sky rocket my career. Thank you”

“I think there was so much I thought I knew but this course proved me wrong and provided super helpful information to aid my work. I’m going to teach my team so we do great work”

“It has helped me identify areas in which I’m lacking as a brand manager, and given me a step by step breakdown on how to catapult my brand to excellence”

“Very good course and instructor. Use cases instead of theory is a really good approach. Thank you for this great course, it is very helpful”

“This was a great course, the trainer was very clear in his explanations! thank you for this”

“He did his best to explain the course very well. I am grateful i took this course.”

“great course”

“Very nice course truly learn many things by the course.”

“Powerful Course”

“Very helpful”

“My experience with taking the course was very good”

“Good real stuff about brand management”

“Actually i spent an continuous hours to compete the course where in the way the course is very interesting and very useful”

“This course was really educative and also practical.”

“Really like the research and the presentation”

“Content is short, clear and had a rational explanation of real life case”

“Future focused productive course”

“IT IS WELL DETAILED”

Preview for yourselfmany lectures free.If you like the content, enrol for the course, enjoy and skill yourself to build Brand Marketing Strategy Excellence to become Brand Manager! If don’t like the content, please message about how can we modify it to meet your expectations.

Please remember that this course comes with Udemy’s 30 days Money Back Guarantee

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Overview

Lecture 1: Overview I

Lecture 2: Overview II

Chapter 3: Brand Management Excellence Requirements

Lecture 1: Brand Management Excellence Requirements I

Lecture 2: Excellence Requirements II

Lecture 3: Excellence Requirements III

Lecture 4: Excellence Requirement III- Nike Videos

Lecture 5: Excellence Requirements IV

Lecture 6: Excellence Requirements IV- Coca Cola Videos

Lecture 7: Excellence Requirements V

Lecture 8: Excellence Requirements V- Airbnb Videos

Lecture 9: Excellence Requirements VI

Lecture 10: Excellence Requirements VI- Volvo Videos

Chapter 4: Building Emotional Connection

Lecture 1: Building Emotional Connection I

Lecture 2: Building Emotional Connection II

Lecture 3: Building Emotional Connection III

Lecture 4: Building Emotional Connection III – Salesforce Video

Lecture 5: Building Emotional Connection IV

Lecture 6: Building Emotional Connection IV- Salesforce Video

Lecture 7: Building Emotional Connection V

Lecture 8: Building Emotional Connection VI

Lecture 9: Building Emotional Connection VII

Lecture 10: Building Emotional Connection VIII

Lecture 11: Building Emotional Connection IX

Chapter 5: Maintaining Consistency and Cohesion

Lecture 1: Maintaining Consistency and Cohesion I

Lecture 2: Maintaining Consistency and Cohesion II

Lecture 3: Maintaining Consistency and Cohesion III

Lecture 4: Maintaining Consistency and Cohesion IV

Lecture 5: Maintaining Consistency and Cohesion V

Lecture 6: Maintaining Consistency and Cohesion VI

Lecture 7: Maintaining Consistency and Cohesion VII

Lecture 8: Maintaining Consistency and Cohesion VIII

Chapter 6: Emphasizing Innovation

Lecture 1: Emphasizing Innovation I

Lecture 2: Emphasizing Innovation II

Lecture 3: Emphasizing Innovation III

Lecture 4: Emphasizing Innovation IV

Lecture 5: Emphasizing Innovation V

Lecture 6: Emphasizing Innovation VI

Lecture 7: Emphasizing Innovation VII

Chapter 7: Customer Centric Approach

Lecture 1: Customer Centric Approach I

Lecture 2: Customer Centric Approach II

Lecture 3: Customer Centric Approach III

Lecture 4: Customer Centric Approach IV

Lecture 5: Customer Centric Approach V

Chapter 8: Distinct Brand Values

Lecture 1: Distinct Brand Values I

Lecture 2: Distinct Brand Values II

Lecture 3: Distinct Brand Values III

Lecture 4: Distinct Brand Values IV

Lecture 5: Distinct Brand Values V

Chapter 9: Iconic Brand Symbols

Instructors

Arun Singhal B-Tech, MBA (IIM-B),Unilever, J&J, Danone, IIMU, Cello
Management Coach and Mentor with 40 years experience

Rating Distribution

1 stars: 0 votes

2 stars: 2 votes

3 stars: 10 votes

4 stars: 59 votes

5 stars: 65 votes

Frequently Asked Questions

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