SUPERCHARGE YOUR MARKETING WITH BEHAVIOURAL ECONOMICS

SUPERCHARGE YOUR MARKETING WITH BEHAVIOURAL ECONOMICS, available at $19.99, has an average rating of 3.7, with 11 lectures, 1 quizzes, based on 17 reviews, and has 77 subscribers.

You will learn about How to apply behavioural science in marketing This course is ideal for individuals who are Marketing professionals or Advertising professionals It is particularly useful for Marketing professionals or Advertising professionals.

Enroll now: SUPERCHARGE YOUR MARKETING WITH BEHAVIOURAL ECONOMICS

Summary

Title: SUPERCHARGE YOUR MARKETING WITH BEHAVIOURAL ECONOMICS

Price: $19.99

Average Rating: 3.7

Number of Lectures: 11

Number of Quizzes: 1

Number of Published Lectures: 11

Number of Published Quizzes: 1

Number of Curriculum Items: 16

Number of Published Curriculum Objects: 16

Original Price: ￡24.99

Quality Status: approved

Status: Live

What You Will Learn

How to apply behavioural science in marketing

Who Should Attend

Marketing professionals

Advertising professionals

Target Audiences

Marketing professionals

Advertising professionals

This course will give you an introduction to behavioural economics within the context of marketing. You will learn about 8 key cognitive biases that influence why we buy what we buy and see examples of how businesses like Nike, Toyota, Booking . com and Casper are using these to grow their businesses. We are hugely excited about the opportunities to use behavioural science in marketing and hopefully after taking this course you will be too.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Biases as shortcuts

Chapter 2: The shortcuts

Lecture 1: Status Quo bias

Lecture 2: Present bias

Lecture 3: Scarcity

Lecture 4: Authority bias

Lecture 5: Reciprocity

Lecture 6: Salience

Lecture 7: Anchor

Lecture 8: Herd

Chapter 3: Summary

Lecture 1: Summary & close

Instructors

Behaviours Agency
Creativity informed by behavioural science

Rating Distribution

1 stars: 0 votes

2 stars: 1 votes

3 stars: 3 votes

4 stars: 9 votes

5 stars: 4 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!