Advertising Management

Advertising Management, available at Free, has an average rating of 4.05, with 11 lectures, based on 12 reviews, and has 1336 subscribers.

You will learn about Overview about the Advertising Industry Objectives and Characteristics of Advertising Developing a Creative strategy, Tactics and Executions in Advertising Emerging Trends in Advertising Developing a Media Strategy This course is ideal for individuals who are Under-Graduate and Post-Graduate students of Management It is particularly useful for Under-Graduate and Post-Graduate students of Management.

Enroll now: Advertising Management

Summary

Title: Advertising Management

Price: Free

Average Rating: 4.05

Number of Lectures: 11

Number of Published Lectures: 11

Number of Curriculum Items: 11

Number of Published Curriculum Objects: 11

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Who Should Attend

Target Audiences

Advertising Management is a course that begins with Marketing Communication and the tools of the Marketing communication mix. It will provide an overview about the size and growth of the Advertising industry as a whole in India and the world. The course will acquaint students with the objectives and characteristics of Advertising and its role in the Marketing Communication mix. The course provides knowledge on developing a creative strategy for advertising. This includes decisions such as Message generation, Message evaluation and selection, message execution and Social responsibility review. Students will learn various creative tactics and executions used in print and audiovisual advertisements. Creative tactics include brand awareness tactics such as brand recognition and brand recall tactics, as also informational and transformational brand attitude tactics. Advertising executions include slice-of-life, testimonial, demonstration, comparative techniques, refutation, fantasy, musical, humorous, anachronism and other creative executions. The course will also create awareness on media planning and provide knowledge on developing a media strategy. The course will create awareness on the emerging trends in advertising. Students will gain knowledge on leading Ad spenders, Ad agencies, Ad gurus and Ad awards in India and the world. And finally students will be able to use the creative tactics to develop advertisements on their own using the necessary software.

Course Curriculum

Chapter 1: Unit 1: Concepts of Advertising

Lecture 1: Introduction to Advertising

Lecture 2: 5 Ms of Advertising

Lecture 3: Segmentation, Targeting and Positioning

Lecture 4: Types of Involvement, Motivations, Appeals and Ad Executions

Lecture 5: Creative Tactics and Trends in Advertising-Part 1

Lecture 6: Creative Tactics and Trends in Advertising-Part 2

Lecture 7: Creating a Print Advertisement-Exercise

Lecture 8: Creating an Audio-visual Advertisement-Exercise

Chapter 2: Unit 2: Media Planning

Lecture 1: Media Planning and Strategy

Lecture 2: Media Planning-Exercise

Lecture 3: Top Ad Spenders, Ad Agencies, Ad Gurus and Ad Awards

Instructors

Dr.Y.Madhuri Srinivas
Assistant Professor

Rating Distribution

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