Brand Positioning and Marketing Communication

Brand Positioning and Marketing Communication, available at Free, has an average rating of 4.33, with 7 lectures, based on 207 reviews, and has 3711 subscribers.

You will learn about Learn how to create engaging communication based on consumer insights Learn to how to write a brand concept and develop a brand positioning Learn to decode ads and understand the marketing strategy behind it. Learn how to test if your brand concepts have consumer acceptance Learn how a brand positioning and communication evolves over 2 decades with a practical example This course is ideal for individuals who are Students or aspirant to a marketing or brand management role or Sales professionals who aspire to be in a marketing role or Sales professionals who intend to understand the marketing system better It is particularly useful for Students or aspirant to a marketing or brand management role or Sales professionals who aspire to be in a marketing role or Sales professionals who intend to understand the marketing system better.

Enroll now: Brand Positioning and Marketing Communication

Summary

Title: Brand Positioning and Marketing Communication

Price: Free

Average Rating: 4.33

Number of Lectures: 7

Number of Published Lectures: 7

Number of Curriculum Items: 7

Number of Published Curriculum Objects: 7

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Learn how to create engaging communication based on consumer insights

Learn to how to write a brand concept and develop a brand positioning

Learn to decode ads and understand the marketing strategy behind it.

Learn how to test if your brand concepts have consumer acceptance

Learn how a brand positioning and communication evolves over 2 decades with a practical example

Who Should Attend

Students or aspirant to a marketing or brand management role

Sales professionals who aspire to be in a marketing role

Sales professionals who intend to understand the marketing system better

Target Audiences

Students or aspirant to a marketing or brand management role

Sales professionals who aspire to be in a marketing role

Sales professionals who intend to understand the marketing system better

This is a short course to introduce you to one of the fundamentals of brand management i.e Brand positioning.
The method used is that of taking real life examples which participants would be familiar with.

We look at how a brand concept is written. The different parts of a brand concept- Insight | Benefit | RTB
How to ensure that we write brand concepts that translate into engaging communications.

Through the course we’ll identify why some brands are able to make consistently good communication and others are not.
The course will make you understand that marketers need consumer centricity and insights to develop engaging communication and do not have to rely on creative genius.

We’ll also look at how to test brand concepts with consumers.
Lastly we would look at the journey of a brand over 2 decades and how its positioning and communication have evolved.

The course is industry agnostic and the principles can be applied to brands in any category.
Though the examples used are those of the Indian market, the principles remain the same across markets.
The course provides you with the fundamental strategy of developing communication regardless of the media vehicle, whether it’s TV, Print, Radio or digital medium.

At the end of this course you would learn to look at advertising from a marketers lens and decode the marketing strategy behind it.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to the Course

Chapter 2: Fundamentals of building a brand : Creating a Brand Concept

Lecture 1: Developing a Brand Concept : Insight

Lecture 2: Benefit offered by a brand

Lecture 3: Reason to believe a Brand

Chapter 3: Concept Testing and Brand Positioning framework

Lecture 1: Concept Testing and Brand Positioning framework

Lecture 2: Evolution of a Brand

Chapter 4: Conclusion

Lecture 1: Conclusion

Instructors

Mohammed Shahbaaz
Marketing Manager at Marico Ltd.

Rating Distribution

1 stars: 7 votes

2 stars: 9 votes

3 stars: 45 votes

4 stars: 73 votes

5 stars: 73 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!