SaaS Marketing with Dekker- SaaS Startup Lead Generation

SaaS Marketing with Dekker: SaaS Startup Lead Generation, available at $94.99, has an average rating of 4.69, with 184 lectures, 27 quizzes, based on 780 reviews, and has 32472 subscribers.

You will learn about SaaS marketing How to generate demo requests, free trial sign-ups, and paying customers SaaS lead nurturing SaaS demand generation Software marketing Startup SaaS sales SaaS startup SaaS app This course is ideal for individuals who are SaaS founders, SaaS marketers, SaaS CEOs, entrepreneurs, SaaS managers, startups It is particularly useful for SaaS founders, SaaS marketers, SaaS CEOs, entrepreneurs, SaaS managers, startups.

Enroll now: SaaS Marketing with Dekker: SaaS Startup Lead Generation

Summary

Title: SaaS Marketing with Dekker: SaaS Startup Lead Generation

Price: $94.99

Average Rating: 4.69

Number of Lectures: 184

Number of Quizzes: 27

Number of Published Lectures: 184

Number of Published Quizzes: 27

Number of Curriculum Items: 211

Number of Published Curriculum Objects: 211

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

SaaS marketing

How to generate demo requests, free trial sign-ups, and paying customers

SaaS lead nurturing

SaaS demand generation

Software marketing

Startup

SaaS sales

SaaS startup

SaaS app

Who Should Attend

SaaS founders, SaaS marketers, SaaS CEOs, entrepreneurs, SaaS managers, startups

Target Audiences

SaaS founders, SaaS marketers, SaaS CEOs, entrepreneurs, SaaS managers, startups

Learn SaaS marketing from an expert with 14 years experience marketing for Sony, two Google-backed SaaS startups, bootstrapped startups, and SaaS companies at various stages of venture funding from Series A to D.

I will teach you…

The single most cost-effective way to acquire new SaaS customers

New! How to generate $1M in sales pipeline in 6 months

New!1-Sheet Million Dollar Blueprint PDF

Dekker’s SaaS Positioning Worksheet

Step-by-step instructions for advertising profitably through platforms such as LinkedIn (with examples of successful SaaS ads)

How to grow your SaaS business profitably

How I acquired users for less than 10 cents each

Specific examples of SaaS marketing that have worked for me and others

SaaS lead generation strategies & tactics

Step-by-step instructions on how to reach out to key influencers to generate cost-effective word-of-mouth marketing

How to build your SaaS marketing funnel and overall marketing plan (in 1 page)

Detailed SaaS lead nurturing strategies and tactics (lead nurturing mastery!)

Detailed step-by-step marketing instructions

How to fix problem like poor MQL-to-SQL conversion rates

How my product got 15 million viewsfrom a single video with no ads

Specific tactics that worked for me in generating cost-effective sales meetings

Real-world SaaS marketing examples & cases

Startup marketing

How to approach lead generation and demand generation in 2021

This course includes:

Videos (tutorials, walk-throughs, go-to-market interview)

Templates (Word, Excel)

PDFs

Articles

Quizzes

I’m a Silicon Valley marketing veteran with 13 years’ experience in software marketing for companies including Sony, a Google-backed SaaS, SaaS firms at various stages of venture funding, and numerous bootstrapped SaaS startups. I have an MBA from the #1 marketing school in the US, Northwestern University’s Kellogg School of Management. I also wrote numerous marketing books and taught college-level marketing. This is my SaaS marketing playbook!

This is the perfect course for SaaS founders and their marketers and consultants. Amplify the effectiveness of your marketing team immediately without paying the hefty fees of a Silicon Valley CMO or senior consultant. Empower your team with this bundle which is guaranteed to DOUBLE your qualified SaaS leads! This is the easiest, fastest, cheapest way to get senior-level marketing advice for your SaaS product.

Don’t learn from trial and error. Don’t waste your cash on marketing experiments that don’t pay off. This bundle will save you countless wasted dollars and produce qualified lead IMMEDIATELY. 

SaaS Marketing Playbook PDF contents

The fastest, easiest way to generate demo requests and free trial sign-ups

ALWAYS be selling your demo request or trial, even if you’re just nurturing leads

Nurturing people after they’ve signed up for a free trial

Consider paying people to sit through your demo

The cheapest way to generate demo requests and free trials

The most efficient way to generate demo requests and free trials

How to find influencers

How to reach out to influencers

How to build partnerships

Latch onto larger companies

Identify the trigger events where to interject your SaaS into the conversation

Identify and address objections

Facebook ads (yes, for B2B too)

Fix the bottlenecks in your funnel

The limitations of inbound content marketing and SEO

Consider a “medium offer” that falls between a free trial and a demo request

Direct mail

Twitter ads

Write an email explicitly designed to sell the demo or trial

Content marketing should start at the bottom of the funnel, not the top

One of the most practical frameworks for building demo/trial-generating content

Often the best approach to lead nurturing is to let prospects choose what they want to do next

Educational content is the easiest way to nurture leads

Use time as a forcing function

Your website is a nurturing tool

Stop marketing your product and start doing this one thing instead

Your list

The case study is one of the most important pieces of content that you need

Frameworks for lead nurturing

When to send leads to Sales

Demand generation content

Common funnel mistakes

Set a clear goal for the # of demos, trials, SQLs, SALs, opportunities, or pipeline revenue

The most important SaaS metric

Software marketing

Advanced SaaS lead nurturing summarized

Articles

One reason why you may be struggling to grow your SaaS demo requests and free trial signups – and what to do about it

The big mistakes in B2B SaaS marketing that startups keep making

The colossal SaaS marketing mistakes that most startups make

7 big product marketing mistakes

7 secrets to acquires tons of new software customers quickly

Buy Today!

Sincerely,

Dekker Fraser, MBA

Lead Nurturing

SaaS

SaaS Marketing

SaaS Product Management

Software Marketing

IT Startup

App Marketing

Lead Nurture

Lead Scoring

IT Startup

Startup Marketing

Nurturing Leads

Nurture Emails

Lead Generation

Marketing Strategy

SaaS Growth

Growth Hacking

Go to Market

Business Development for Startups and Tech Companies

Startups

Tech Startups

Startup Growth Strategies

Startup Marketing

Marketing for Startups and Small Businesses

Digital Marketing for Startups

Marketing for Tech Companies

Marketing for Entrepreneurs

Marketing for SaaS

Entrepreneurship

Tech Startups

Marketing Software

SaaS Sales

SaaS Marketing

SaaS Startup

SaaS Business

Lean Startup

How to Start a SaaS or Mobile App Business

Product Marketing

User Acquisition

B2B Lead Generation

Product Marketing Manager

Customer Acquisition

Customer Acquisition Cost

Customer Acquisition Strategy

Customer Acquisition with Social Media

How to Create a Customer Acquisition Plan

Lead Generation Business

Small Business Lead Generation

Lead Generation Mastery

Digital Marketing

B2B Marketing

Marketing B2B

Content Marketing for B2B Enterprises

Get Customers

Get Your First Customers

Marketing for B2B sales people, freelancers, consultants, entrepreneurs, startup founders

Product Management | Product Owner | Product Market Strategy | Product Marketing | Product Marketing Manager | Digital Product Marketing | Marketing Plan | Product Marketing Strategy | Go to Market | Go to Market Strategy | Go to Marketing | Go to Market Strategies | Going to Market | Product Launch | Product Launch Strategy | Product Launch Formula | Launching of New Products | Launch a Product | Product Launch Success | Business Development for Startups and Tech Companies | Startups | Tech Startups | How to Start a SaaS or Mobile App Business | Startup Growth Strategies | Startup Marketing | Marketing for Startups | Digital Marketing for Startups | Marketing for Startups and Small Businesses | Entrepreneurship | Tech Startups | Marketing Software | SaaS Sales | SaaS Marketing | SaaS Startup | SaaS Business | Digital Strategy | Marketing Plan | Business Plan

Course Curriculum

Chapter 1: Introduction to SaaS Marketing & Demand Generation

Lecture 1: 9 Biggest SaaS Marketing Mistakes

Lecture 2: SaaS Marketing Playbook PDF – Part A

Lecture 3: SaaS Branding

Lecture 4: Vanta Branding Case Study (SaaS)

Lecture 5: 15 Ways to Get Demo Requests SaaS Demo Requests & Customers

Lecture 6: SaaS Positioning Worksheet – Part A

Lecture 7: SaaS Positioning Worksheet – Part B

Lecture 8: Email nurturing after signing up for a free account – part 1

Lecture 9: Email nurturing after signing up for a free account – part 2

Lecture 10: SaaS Product Marketing Case Study (Screenpal)

Lecture 11: Million Dollar Weekend

Lecture 12: SaaS Sales Demos that Sell!

Lecture 13: Lead Generation Is Incredibly Easy

Lecture 14: Outbound SaaS Marketing Absolutely Crushes Inbound Marketing

Lecture 15: $1M in SaaS Sales Pipeline

Lecture 16: LinkedIn Lead Generation with Mailchimp Nurturing

Lecture 17: 50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry's, etc.)!

Lecture 18: SaaS Startups Are Not Greedy Enough!

Lecture 19: SaaS Marketing Time Horizons

Lecture 20: Growing your B2B SaaS Quickly by Following Lacoste

Lecture 21: SaaS Marketing Playbook PDF – Part B

Lecture 22: Boston Consulting Group Article – The One Ratio Every Subscription Business…

Lecture 23: Big SaaS Demand Generation Mistake

Lecture 24: SaaS Funnel Conversion Issues + Funnel Excel Template

Lecture 25: Influencer Marketing & PR Research

Lecture 26: The Future of SaaS Marketing

Chapter 2: SaaS Positioning Deep Dive

Lecture 1: SaaS Positioning 1

Lecture 2: Example – Bolt

Lecture 3: SaaS Positioning 2

Lecture 4: SaaS Positioning 3

Lecture 5: Automation vs Analytics

Lecture 6: Positioning – Successful Companies

Lecture 7: Meet Customers Where They're At

Lecture 8: Homepage Messaging

Lecture 9: LinkedIn Ad Example

Lecture 10: Vertical SaaS Positioning

Lecture 11: Building a Story Brand

Chapter 3: SaaS Funnel Campaigns

Lecture 1: Dealing with the Overwhelming Complexity of SaaS Campaigns

Lecture 2: Don't Gate Your Content

Lecture 3: MOFU + BOFU Campaign A

Lecture 4: MOFU + BOFU Campaign B

Chapter 4: Scaling Up

Lecture 1: Anti Detect Browsers

Lecture 2: Why Startups Fail

Lecture 3: Startup Tactics

Chapter 5: Product Led Growth

Lecture 1: PLG

Lecture 2: Product Led Growth (Wider Top of Funnel & F2P Games)

Lecture 3: Gamification: the Frontier of Product-Led Growth

Lecture 4: Jason Lemkin on Freemium

Lecture 5: Habit-forming products

Lecture 6: Habit-forming products 2 (optional)

Lecture 7: Product Led Habit Formation

Lecture 8: A simple trick to get the behavior you want

Lecture 9: Do not require a work email!

Lecture 10: What does product-led really mean?

Lecture 11: The end user is king

Lecture 12: Usage-based trials

Lecture 13: Changing people's minds with PLG

Lecture 14: Product Led Growth with RocketReach: The Usage Experience

Lecture 15: Sample nurture emails and tips

Lecture 16: SaaS case studies

Lecture 17: Initial sign-up process

Lecture 18: Closure

Lecture 19: Don't ask for annoying information upfront

Lecture 20: Visibility

Lecture 21: How to change people's minds

Lecture 22: Addressing objections

Lecture 23: Addressing objections 2

Lecture 24: Word of mouth

Lecture 25: Freemium vs. Free Trial

Lecture 26: Familiarity

Lecture 27: Product Led Growth Conversion Benchmarks

Chapter 6: Growth Hacker Marketing

Lecture 1: Growth Hacking

Chapter 7: Public Relations for Startups

Lecture 1: Introduction

Lecture 2: Easy Public Relations Pitch – HARO

Lecture 3: Pay Journalists Directly

Lecture 4: $1M in 12 Days: Case Study

Instructors

Dekker Fraser, MBA
Marketing Executive | Startups to Fortune 100 | Kellogg MBA

Neelisha Singhal

Rating Distribution

1 stars: 10 votes

2 stars: 16 votes

3 stars: 61 votes

4 stars: 188 votes

5 stars: 505 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!