Google AdWords Business Training

Google AdWords Business Training, available at $34.99, has an average rating of 3.85, with 40 lectures, based on 54 reviews, and has 4903 subscribers.

You will learn about Expertly research the most profitable keywords in your industry. Develop AdWords campaigns to a professional standard, that focuses on helping you meet specific, measurable commercial goals for your business. Develop AdWords campaigns that are structured properly, high quality scores and ultimately give your business a competitive advantage over other advertisers. Use the full range of tools available to manage and optimise your campaigns, driving up your return on investment each month. Improve your marketing on Google by implementing powerful tips and tricks that help you save money while driving more leads. Use your new knowledge to take control over your PPC marketing, maximising your businesses chances of success. Credit your account with a free ￡75 voucher, to help launch your brand new optimised AdWords campaigns. Use the lecture as a "handbook for AdWords" within your business, able to refer back to it, whenever you need it. This course is ideal for individuals who are Business owners who want to use AdWords to grow their businesses. or Business owners who want to have more understanding and control over their spending on Google AdWords. or Business owners who want to train themselves and their staff to control their AdWords marketing in house. or Business owners who want more knowledge and insight into Google AdWords when dealing with their PPC marketing agency or Business owners who want a handbook for their business that can be referred back to whenever you need it. It is particularly useful for Business owners who want to use AdWords to grow their businesses. or Business owners who want to have more understanding and control over their spending on Google AdWords. or Business owners who want to train themselves and their staff to control their AdWords marketing in house. or Business owners who want more knowledge and insight into Google AdWords when dealing with their PPC marketing agency or Business owners who want a handbook for their business that can be referred back to whenever you need it.

Enroll now: Google AdWords Business Training

Summary

Title: Google AdWords Business Training

Price: $34.99

Average Rating: 3.85

Number of Lectures: 40

Number of Published Lectures: 40

Number of Curriculum Items: 40

Number of Published Curriculum Objects: 40

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Expertly research the most profitable keywords in your industry.

Develop AdWords campaigns to a professional standard, that focuses on helping you meet specific, measurable commercial goals for your business.

Develop AdWords campaigns that are structured properly, high quality scores and ultimately give your business a competitive advantage over other advertisers.

Use the full range of tools available to manage and optimise your campaigns, driving up your return on investment each month.

Improve your marketing on Google by implementing powerful tips and tricks that help you save money while driving more leads.

Use your new knowledge to take control over your PPC marketing, maximising your businesses chances of success.

Credit your account with a free ￡75 voucher, to help launch your brand new optimised AdWords campaigns.

Use the lecture as a "handbook for AdWords" within your business, able to refer back to it, whenever you need it.

Who Should Attend

Business owners who want to use AdWords to grow their businesses.

Business owners who want to have more understanding and control over their spending on Google AdWords.

Business owners who want to train themselves and their staff to control their AdWords marketing in house.

Business owners who want more knowledge and insight into Google AdWords when dealing with their PPC marketing agency

Business owners who want a handbook for their business that can be referred back to whenever you need it.

Target Audiences

Business owners who want to use AdWords to grow their businesses.

Business owners who want to have more understanding and control over their spending on Google AdWords.

Business owners who want to train themselves and their staff to control their AdWords marketing in house.

Business owners who want more knowledge and insight into Google AdWords when dealing with their PPC marketing agency

Business owners who want a handbook for their business that can be referred back to whenever you need it.

"This is a great course that explains in depth everything that you would need to know to properly set up and manage an AdWords account. I would highly recommend this class for anyone wanting to learn AdWords." – by Chris Zecha

Benefit from David Black's years of experience in the industry, working at the forefront of the PPC market as a consultant, presenter and trainer

Teach yourself and your staff how to expertly research, develop & manage highly profitable Google AdWords campaigns

Take complete control over your spending and maximise your return on investment

Manage and optimise your AdWords campaigns like a professional with insightful step by step guidance

Wipe the floor with your competition by implementing the proven Google AdWords techniques in this course.

We'll start with the basics;

What Google AdWords is

How the advertising networks works

What factors result in your adverts being displayed

How competing adverts are ranked

With your grounding in the fundamentals of Adwords complete and a full understanding of how to navigate properly within your account, we will move on to how you can:

Identify the most profitable keywords in your market

Limit wasted clicks with carefully chosen negative keywords

Structure your Adwords campaigns properly to ensure high ad rank and quality scores

Boost advert performance with dynamic content

At the end of this section you will have both a plan and the tools ready start developing your first optimised campaign.

Once built the campaigns will need calibrating and precisely targeted to ensure your adverts are only served to audiences with a high chance of engaging with your business.

These steps include:

Targeting specific geographic locations

Serving your adverts at the optimal times of the day

Marketing to previous visitors to your web site with remarketing

Testing ads and landing pages with A:B split testing

Boosting your ads performance and ROI with campaign optimisation

This course will give you and your business a comprehensive step by step guide to getting most out of Google AdWords. Whether you want to train you and your staff or simply have a reference you can use any time to help you get better results on advertising.

HOW TO USE THIS GOOGLE ADWORDS PPC COURSE

You can use this course in 2 ways:

1. As a complete step by step guide to researching, developing and optimising winning AdWords campaigns. Perfect for teaching yourself or your staff valuable new skills.
2. As a digital handbook that you can refer to or download at any time either on your mobile, tablets or PC. Whenever you need a helping hand on AdWords, you can use this course to find the right answer and direction.

— Course is currently up to date as of April 2015 —

ABOUT THE AUTHOR

David Black is one of the UK's most experienced Certified Google AdWords trainer & consultant, with over 6 years of experience helping hundreds of businesses to build and manage more profitable PPC campaigns.

If you have any questions, or would like some AdWords advice, please feel free to get in touch.

Course Curriculum

Chapter 1: Advertising On Google: Core Principles

Lecture 1: Intro: What Is Google AdWords?

Lecture 2: How Google Organises & Ranks Competing Adverts

Lecture 3: The Search & Display Networks

Lecture 4: The AdWords Account Dashboard

Lecture 5: Live Demonstration: The AdWords account dashboard

Lecture 6: Optimising Your Landing Pages To Improve Quality Scores

Lecture 7: Keyword Match Types

Chapter 2: Building Your AdWords Campaigns

Lecture 1: How To Research Profitable Keywords

Lecture 2: How To Structure Your AdWords Campaigns

Lecture 3: Live Demonstration: Adding keywords

Lecture 4: Live Demonstration: Adding negative keywords

Lecture 5: Writing Winning Text Adverts

Lecture 6: Dynamic Keyword Insertion Tokens

Lecture 7: Ad Extensions

Lecture 8: Live Demonstration: Ad Extensions

Lecture 9: Step by Step Walkthrough of the AdWords Setup Process

Chapter 3: Remarketing On AdWords

Lecture 1: What Is Remarketing?

Lecture 2: Live Demonstration: Setting Up Your Remarketing Campaign

Chapter 4: Campaign Settings

Lecture 1: Campaign Type

Lecture 2: Networks

Lecture 3: Devices

Lecture 4: Location Targeting

Lecture 5: Languages

Lecture 6: Bid Strategy

Lecture 7: Delivery Method

Chapter 5: Performance Tracking

Lecture 1: Live Demonstration: Setting Up Conversion Tracking

Lecture 2: Live Demonstration: Linking AdWords to Analytics

Chapter 6: Managing & Optimising Your AdWords Campaigns

Lecture 1: Optimising Your AdWords Campaigns

Lecture 2: AB Split Testing

Chapter 7: Glossary

Lecture 1: Ad Group

Lecture 2: Ad Position

Lecture 3: Ad Rank

Lecture 4: Click

Lecture 5: Click Through Rates (CTR)

Lecture 6: Daily Budget

Lecture 7: Keyword

Lecture 8: Impressions

Lecture 9: Quality Score

Lecture 10: Relevance

Chapter 8: Extras

Lecture 1: Free ￡75 AdWords Voucher

Instructors

David Black
Your Marketing Coach

Rating Distribution

1 stars: 0 votes

2 stars: 2 votes

3 stars: 8 votes

4 stars: 15 votes

5 stars: 29 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!