Advanced Google Analytics 4 Implementation with Tag Manager

Advanced Google Analytics 4 Implementation with Tag Manager, available at $79.99, has an average rating of 4.66, with 128 lectures, based on 891 reviews, and has 6345 subscribers.

You will learn about Complete GA4 implementation guide for Google Analytics learners at all skill levels Learn Google Analytics 4 Custom Data Collection with JavaScript and Google Tag Manager Learn Enhanced Ecommerce Implementation for GA4 Learn Custom Report Creation in Google Analytics 4 account and Data Studio Learn Google Analytics 4 Data Model, Events, Event Parameters, User Properties and more Master GA4 implementation with a Live Project This course is ideal for individuals who are Beginners planning to learn GA4 Implementation or Universal Analytics Implementers or GA4 Enthusiasts It is particularly useful for Beginners planning to learn GA4 Implementation or Universal Analytics Implementers or GA4 Enthusiasts.

Enroll now: Advanced Google Analytics 4 Implementation with Tag Manager

Summary

Title: Advanced Google Analytics 4 Implementation with Tag Manager

Price: $79.99

Average Rating: 4.66

Number of Lectures: 128

Number of Published Lectures: 128

Number of Curriculum Items: 128

Number of Published Curriculum Objects: 128

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Complete GA4 implementation guide for Google Analytics learners at all skill levels

Learn Google Analytics 4 Custom Data Collection with JavaScript and Google Tag Manager

Learn Enhanced Ecommerce Implementation for GA4

Learn Custom Report Creation in Google Analytics 4 account and Data Studio

Learn Google Analytics 4 Data Model, Events, Event Parameters, User Properties and more

Master GA4 implementation with a Live Project

Who Should Attend

Beginners planning to learn GA4 Implementation

Universal Analytics Implementers

GA4 Enthusiasts

Target Audiences

Beginners planning to learn GA4 Implementation

Universal Analytics Implementers

GA4 Enthusiasts

This is a complete implementation and customization course on Google Analytics 4 including ecommerce data collection. With Universal Analytics ready to be sunset by 2023, this course will prepare you to handle any scale of Google Analytics 4 projects independently. The course starts with the fundamental concepts – GA4 reports (only what is needed for implementation mastery), how GA4 works behind the scenes, the event data model, event parameters, user properties, and more.

We learn how Google Tag Manager is used for advanced implementation, user-id tracking, and ecommerce data collection and display in GA4. We use JavaScript extensively to handle advanced use cases. In fact, for learners who are not comfortable with JS, there are JS fundamentals chapters to get you up to speed. For non-coders, the learning curve could be steep. There is a live project, a website, that you and I will set up to implement google analytics together. There are chapters that discuss custom report creation at length including the use of Data Studio.

I am Rudranil, and I have been a marketing and analytics professional for more than a decade with many many projects under my belt. I bring to you this course with hours and hours of video content, an enormous discount, lifelong access, and a no questions asked 30-day money-back guarantee. You have zero risk in subscribing to the course. I would love to see you inside the course.

Thank you.

Reviews from my Google Analytics courses on Udemy:

An amazing course by a particularly fascinating lecturer. I usually listen to courses at double speed, here I had to slow down a bit to absorb all the good that the amazing lecturer has to give. This is not the first course not the last course I will take from this lecturer, please continue to update the course, the other courses and continue to produce more content because I enjoy learning from you and benefit from it immediately.
–Oren

Really an amazing course… super-detailed!! This is the place to start … he takes from absolutely 0 to 100.

–Toshiba

This is a very detailed Google Analytics course on Udemy, that gave a wider range of ideas from the basic to the advanced concept of Google Analytics. I highly recommend this course.

–Mujaheed Abdul Wahab

Just a little bit in, but already one of the best overviews I have found. For new folks, I wish I had found this lesson when I first started! He does a fantastic job explaining the different sections of Analytics and what key terms mean.

— JJ Kennedy

He has in-depth knowledge of the subject, making things clear in layman language will help non-coders like me to understand the subject. Answers promptly to the questions asked. Must recommended course for anyone who want to understand GTM. No one can be a better instructor than Rudranil when it comes to Google Tag Manager.
— Arun

Course Curriculum

Chapter 1: Google Analytics 4 Reports Overview

Lecture 1: Report Types in Google Analytics 4

Lecture 2: Pace of the Video

Lecture 3: Overview of Google Analytics 4 Interface

Lecture 4: Realtime Reports and How Data Flows in GA4

Lecture 5: Acquisition Reports and Users in Google Analytics 4

Lecture 6: Users, New Users, Client Id, and Cookies

Lecture 7: Engagement – Events and Conversions

Lecture 8: Engagement – Page Report

Lecture 9: Retention Report

Lecture 10: Demographics and Tech Devices of Users

Lecture 11: Monetization Reports

Lecture 12: Admin Settings

Lecture 13: Comparison (Segment) Settings in GA4

Lecture 14: Attribution Modeling in GA4

Lecture 15: Thought Process Behind Data Collection

Chapter 2: Set up Live Project

Lecture 1: Install the Project Website

Lecture 2: Install GA4., GTM, and Text Editor

Lecture 3: JavaScript Prerequisites

Chapter 3: JavaScript Basics (*Only for Non-coders)

Lecture 1: Introduction to Basic JavaScript

Lecture 2: Variables in JavaScript

Lecture 3: JavaScript Functions

Lecture 4: JavaScript Arrays and Decision Conditions

Lecture 5: JavaScript If Else Statement and Operators

Lecture 6: Loops in JavaScript – For Statement

Lecture 7: Objects in JavaScript

Lecture 8: Reading and Manipulating HTML with JS

Chapter 4: How Google Analytics 4 Works

Lecture 1: How Google Analytics 4 Works

Lecture 2: How Events Work Conceptually

Lecture 3: Create an Event – Part I

Lecture 4: Create an Event – Part II

Lecture 5: Challenges in Event Creation

Chapter 5: How Google Tag Manager Works

Lecture 1: How Google Tag Manager Works with GA and Website

Lecture 2: Integrate GTM + GA + Website

Lecture 3: Concept – Tags, Triggers, and Variables

Lecture 4: Tags, Triggers, and Variables

Lecture 5: Redoing Event in GTM

Lecture 6: Preview Mode or Tag Assistant in GTM

Lecture 7: Test Tags and Triggers Using the Preview Mode

Lecture 8: GTM Internal Working Mechanism

Chapter 6: Events in Google Analytics 4

Lecture 1: Capture Data Required by Events from the Webpages

Lecture 2: Custom JS Variables and Event Parameters

Lecture 3: Analyze the Event Parameters in GA4

Lecture 4: Custom Definitions, Dimensions and Metrics in GA4

Lecture 5: Another Use Case of Event

Lecture 6: Firing Events in the Absence of Explicit User Action

Lecture 7: Tracking Forms – Part I

Lecture 8: Tracking Forms – Part II

Lecture 9: Tracking Forms – Part III

Lecture 10: GTM Variables – DOM Element and Auto-Event Variables

Lecture 11: GTM Variables – DOM Element and Auto-Event Variables – Part II

Chapter 7: Enhanced Measurement

Lecture 1: Scrolls and Outbound Links

Lecture 2: Site Search, Video, and File Downloads

Lecture 3: Connected Site Tags and Google Analytics History

Lecture 4: Cross Domain Tracking, Referral Management and Session Timeout Settings

Lecture 5: Additional Useful Settings

Chapter 8: User Properties and User ID Tracking

Lecture 1: Basic Concepts – User Properties

Lecture 2: User Properties – Concepts and Implementation – Part – II

Lecture 3: Local and Session Storage

Lecture 4: Using Local and Session Storage with GTM

Lecture 5: User Property Exercise for You

Lecture 6: Solution to the User Property Exercise

Lecture 7: Test the Implementation of User Property

Lecture 8: User ID Tracking – Concept

Lecture 9: Setup User ID in the Browser Cookie

Lecture 10: Push User ID Data to Google Analytics 4

Lecture 11: User ID Tracking Results

Chapter 9: The Data Layer

Lecture 1: The Data Layer in GTM

Lecture 2: A Simple Application of Data Layer

Chapter 10: Data Collection and REST API Basics

Lecture 1: Fundamentals of Aggregating Data from User Actions

Lecture 2: Set Attributes with HTML for Data Collection

Lecture 3: Data Collection Using Global JavaScript Variables

Lecture 4: Fundamentals of REST API for Data Collection

Chapter 11: Ecommerce Data Collection – I

Lecture 1: How Ecommerce Data Collection Works in GA4

Lecture 2: Implement a Basic Use Case of Ecommerce

Lecture 3: How to Access the Rest API of WooCommerce

Lecture 4: Implement WooCommerce REST API Authentication – I

Lecture 5: Implement WooCommerce REST API Authentication – II

Lecture 6: Fetch Dynamic Data from WooCommerce Using the REST API

Chapter 12: Ecommerce Data Collection – II

Lecture 1: Implement Data Collection on Product Selection – I

Lecture 2: Implement Data Collection on Product Selection – II

Lecture 3: A few Gaps in the Ecommerce Implementation

Lecture 4: Create a JS Framework for Data Collection from WooCommerce – I

Lecture 5: Create a JS Framework for Data Collection from WooCommerce – II

Lecture 6: Fixing Issues Occurring Due to Page Unloading

Lecture 7: Implementation Assignment

Lecture 8: Implement Data Collection on Add to Cart

Lecture 9: Implement Data Collection on Product List Views

Lecture 10: Implement Data Collection on Product List Views – II

Instructors

Rudranil Chakrabortty
Online Marketing Professional and Instructor

Rating Distribution

1 stars: 13 votes

2 stars: 22 votes

3 stars: 75 votes

4 stars: 286 votes

5 stars: 495 votes

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