Digital Marketing SEO (beginner to guru) Course

Digital Marketing & SEO (beginner to guru) Course, available at $54.99, has an average rating of 3.45, with 105 lectures, 1 quizzes, based on 197 reviews, and has 25655 subscribers.

You will learn about Gain end-to-end knowledge of Digital Marketing & SEO Prepare to become a top Digital Marketing Specialist/Manager Understand what is Digital Marketing and its scope Examine how marketing, operations, and human resources interact in real-time delivery Learn Digital Marketing terminologies Understand the different types of Digital Marketing – Paid Advertising, Email Marketing, Social Media Marketing, Video Marketing, Content Marketing, and more Explain SEO (Search Engine Optimization), why it is needed, how it works, components of SEO Define the On-page and Off-page SEO factors, Technical & Content SEO Learn the different SEO Tools & SEO Reporting Understand the concepts of Websites, Websites creation, and basic Web Design Apply appropriate marketing theories and frameworks Demonstrate cognitive understanding of abilities needed to perform online research and market research, discover, evaluate, and choose digital market prospects Explain emerging trends in digital marketing and critically evaluate the usage of digital marketing technologies Investigate and assess challenges related to adjusting to globalized marketplaces that are continuously evolving and becoming more interconnected Interpret the traditional marketing mix in light of a rapidly evolving and broadening spectrum of digital strategies and methods Recognize the value of conversion and collaborate with digital relationship marketing Learn Google Analytics, Google Search Console, Google Tag Manager, Google AdSense, Bing Webmaster Understand how to write a Blog, blog set-up for Blogger and WordPress Learn the end-to-end process of Keywords research, how to use Google Keyword Planner Understand the Local Business Listing process in Google My Business and Bing Places for Business Learn how to write effective client emails Learn Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads Take a deep-dive into Google Ads – Text & Search Ads, Display Ads, YouTube Ads, Smart Campaigns Take a deep-dive into Microsoft Advertising including Yahoo Ads Learn Facebook Marketing – Organic posts and Paid Marketing Create & Promote company page on Facebook, LinkedIn Learn to manage an organization's Twitter handle Understand how to post on Quora, Medium, EzineArticle, wikiHow, etc. Take a deep-dive into different Content Marketing Platforms Analyze ethical and cross-cultural concerns in globalized digital commerce This course is ideal for individuals who are Digital Marketing Executives or SEO Specialists & Analysts or Digital Marketing Managers or Digital Marketing Paid Media Executives or Newbies and beginners aspiring for a career in Digital Marketing or Anyone who wants to become a Marketing Specialist or Social Media Marketing Executives or Ads Campaign Managers or Entrepreneurs and self-employed individuals who wish to do online marketing for their own business or Digital Marketing Specialists, eCommerce or SEO Consultants & Strategists or Content Marketers or Advertising Managers or Marketing Analysts & Consultants or Marketing Assistants or Head of Digital Marketing and Automation or Account Managers Digital Marketing or Brand Specialists or Email Marketing Specialists or Content Managers or Technical & Content SEO Specialists It is particularly useful for Digital Marketing Executives or SEO Specialists & Analysts or Digital Marketing Managers or Digital Marketing Paid Media Executives or Newbies and beginners aspiring for a career in Digital Marketing or Anyone who wants to become a Marketing Specialist or Social Media Marketing Executives or Ads Campaign Managers or Entrepreneurs and self-employed individuals who wish to do online marketing for their own business or Digital Marketing Specialists, eCommerce or SEO Consultants & Strategists or Content Marketers or Advertising Managers or Marketing Analysts & Consultants or Marketing Assistants or Head of Digital Marketing and Automation or Account Managers Digital Marketing or Brand Specialists or Email Marketing Specialists or Content Managers or Technical & Content SEO Specialists.

Enroll now: Digital Marketing & SEO (beginner to guru) Course

Summary

Title: Digital Marketing & SEO (beginner to guru) Course

Price: $54.99

Average Rating: 3.45

Number of Lectures: 105

Number of Quizzes: 1

Number of Published Lectures: 105

Number of Published Quizzes: 1

Number of Curriculum Items: 106

Number of Published Curriculum Objects: 106

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Gain end-to-end knowledge of Digital Marketing & SEO

Prepare to become a top Digital Marketing Specialist/Manager

Understand what is Digital Marketing and its scope

Examine how marketing, operations, and human resources interact in real-time delivery

Learn Digital Marketing terminologies

Understand the different types of Digital Marketing – Paid Advertising, Email Marketing, Social Media Marketing, Video Marketing, Content Marketing, and more

Explain SEO (Search Engine Optimization), why it is needed, how it works, components of SEO

Define the On-page and Off-page SEO factors, Technical & Content SEO

Learn the different SEO Tools & SEO Reporting

Understand the concepts of Websites, Websites creation, and basic Web Design

Apply appropriate marketing theories and frameworks

Demonstrate cognitive understanding of abilities needed to perform online research and market research, discover, evaluate, and choose digital market prospects

Explain emerging trends in digital marketing and critically evaluate the usage of digital marketing technologies

Investigate and assess challenges related to adjusting to globalized marketplaces that are continuously evolving and becoming more interconnected

Interpret the traditional marketing mix in light of a rapidly evolving and broadening spectrum of digital strategies and methods

Recognize the value of conversion and collaborate with digital relationship marketing

Learn Google Analytics, Google Search Console, Google Tag Manager, Google AdSense, Bing Webmaster

Understand how to write a Blog, blog set-up for Blogger and WordPress

Learn the end-to-end process of Keywords research, how to use Google Keyword Planner

Understand the Local Business Listing process in Google My Business and Bing Places for Business

Learn how to write effective client emails

Learn Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads

Take a deep-dive into Google Ads – Text & Search Ads, Display Ads, YouTube Ads, Smart Campaigns

Take a deep-dive into Microsoft Advertising including Yahoo Ads

Learn Facebook Marketing – Organic posts and Paid Marketing

Create & Promote company page on Facebook, LinkedIn

Learn to manage an organization's Twitter handle

Understand how to post on Quora, Medium, EzineArticle, wikiHow, etc.

Take a deep-dive into different Content Marketing Platforms

Analyze ethical and cross-cultural concerns in globalized digital commerce

Who Should Attend

Digital Marketing Executives

SEO Specialists & Analysts

Digital Marketing Managers

Digital Marketing Paid Media Executives

Newbies and beginners aspiring for a career in Digital Marketing

Anyone who wants to become a Marketing Specialist

Social Media Marketing Executives

Ads Campaign Managers

Entrepreneurs and self-employed individuals who wish to do online marketing for their own business

Digital Marketing Specialists, eCommerce

SEO Consultants & Strategists

Content Marketers

Advertising Managers

Marketing Analysts & Consultants

Marketing Assistants

Head of Digital Marketing and Automation

Account Managers Digital Marketing

Brand Specialists

Email Marketing Specialists

Content Managers

Technical & Content SEO Specialists

Target Audiences

Digital Marketing Executives

SEO Specialists & Analysts

Digital Marketing Managers

Digital Marketing Paid Media Executives

Newbies and beginners aspiring for a career in Digital Marketing

Anyone who wants to become a Marketing Specialist

Social Media Marketing Executives

Ads Campaign Managers

Entrepreneurs and self-employed individuals who wish to do online marketing for their own business

Digital Marketing Specialists, eCommerce

SEO Consultants & Strategists

Content Marketers

Advertising Managers

Marketing Analysts & Consultants

Marketing Assistants

Head of Digital Marketing and Automation

Account Managers Digital Marketing

Brand Specialists

Email Marketing Specialists

Content Managers

Technical & Content SEO Specialists

A warm welcome to the Digital Marketing & SEOcourse by Uplatz.

Digital Marketing is the advertising, networking or positioning of a brand, marketing of products and services online through technology. In essence, digital marketing refers to all online activities such as websites, social media and search engine optimization.

Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice, as well as the latest frameworks to plan, implement and evaluate digital marketing activity.

In simple words, Digital marketing is marketing that takes place via Internet-connected devices. Email marketing, content marketing, social media marketing, and many other facets of digital marketing are essential for today’s entrepreneurs.

Digital marketers spend their time studying how people relate to one another online, creating content for online consumption, and mastering digital mediums. As you get more comfortable with marketing in the digital space, your readership, viewership, and sales will likely grow.

SEOstands for Search Engine Optimization. SEO is the process of improving the quality and quantity of website traffic to a website and a web page’s ranking on search engines such as Google and Bing.

This Digital Marketing & SEO course by Uplatzwill prepare you for a successful career with a comprehensive take on digital marketing and a strong emphasis on the application of theory to practice, in subject areas such as online advertising, social media, content marketing, analytics, consumer psychology and digital advertising. It has been designed for students who are interested in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based, real-life learning will complement theory. You will also learn how to run paid media campaigns and ads on Google, Bing, Facebook, LinkedIn, and Twitter. Besides other topics, this Digital Marketing course covers social media marketing, video advertising, content marketing, blogging, and the like.

This Digital Marketing & SEO course will also help you to gain knowledge on how to complete a competitive analysis on a webpage, develop a solid approach for achieving a productive and successful relationship with your client, create influencer relationships and collaborations and analyze data to see which content gets the most shares, create a final report of your findings and recommendations for SEO and present your recommendations to your client. The practical SEO training part of the course shows you how to increase traffic to your website and improve your conversion rate. Some of the key objectives of learning SEO skills are:

Improve your website optimization strategy

Enhance your SEO keyword research

Conduct a competitor keyword analysis

Build a SEO measurement framework

Improve your landing page optimization

Develop your off page SEO tactics

Digital Marketing & SEO – Course Syllabus

What is Digital Marketing

Digital Marketing Scope

Digital Marketing Terminology

What is Google Update

List of key Google Updates

Social Media Marketing introduction

Various types of websites

What to see in a website

Basic webpage designing

Creation of a website

Website core structure

What is SEO (Search Engine Optimization)

Why businesses need SEO

Components of SEO

On-page SEO

On-page on-site SEO factors

Google Search Console

Yahoo & Bing Webmaster tools

Title tags, Meta tags, Header tags optimization

Blog setup for Blogger and WordPress

Blogger-posting

Off-page-SEO

WordPress website creation

Google Analytics introduction

Google Analytics Goal report

Google Tag Manager and eCommerce

Google-analytics-Vs-GA4

htaccess File

SEO Tools introduction

Keywords Research

Off-page optimization introduction

Article Guest Posts

Off-page Activities

Technical-SEO

Local Business Listing introduction

Google and Bing local listing

SEO reporting

Client emails

Google Ads – introduction, search ads, display ads, shopping ads

YouTube ads, app promotion, smart campaigns, tips & tricks

Yahoo Ads

Social Media Marketing

Facebook – introduction, groups, company page, widget, Facebook ads and paid campaigns

LinkedIn – introduction, account creation, company page creation

Twitter marketing

Why Content Marketing

Quora

Medium

EzineArticle

wikiHow and other platforms

Video promotion

Canva

Email Marketing

Mail250 Guide

Mailchimp account & complete guide

Zoho campaigns

Sendinblue intro and guide

Inbound Marketing

Hubspot Form – Email, Chat, chat installation

Facebook Marketplace

YouTube optimization – channel & videos optimization

Figma collaborative design tool guide

Ads Writing, WordStream, Copywriting

Native Ads with Taboola

Product Management

Course Curriculum

Chapter 1: Digital Marketing Introduction

Lecture 1: Digital Marketing Introduction

Chapter 2: Digital Marketing Scope

Lecture 1: Digital Marketing Scope

Chapter 3: Google Updates

Lecture 1: What is Google Update

Lecture 2: Google Update – part 1

Lecture 3: Google Update – part 2

Lecture 4: Google Update – part 3

Lecture 5: Google Update – part 4

Chapter 4: Social Media Marketing

Lecture 1: Social Media Marketing – part 1

Lecture 2: Social Media Marketing – part 2

Lecture 3: Social Media Marketing – part 3

Chapter 5: Digital Marketing Terminology

Lecture 1: Digital Marketing Terminology – part 1

Lecture 2: Digital Marketing Terminology – part 2

Chapter 6: Websites – Structure and Design

Lecture 1: Various Types of Websites

Lecture 2: What to see in a Website

Lecture 3: Basic Webpage Designing

Lecture 4: Creation of a Website

Lecture 5: Website Core Structure

Chapter 7: What is SEO? Why a Business needs SEO?

Lecture 1: What is SEO (Search Engine Optimization)?

Lecture 2: Why a Business needs SEO?

Chapter 8: Components of SEO

Lecture 1: Components of SEO

Chapter 9: On-page SEO

Lecture 1: On-page SEO

Lecture 2: On-page On-site SEO Factors

Chapter 10: Webmaster Tools – Google Search Console, Yahoo & Bing Webmaster

Lecture 1: Google Search Console

Lecture 2: Google Search Central

Lecture 3: Yahoo & Bing Webmaster

Chapter 11: Title Tags, Meta Tags, Header Tags

Lecture 1: Title Tags, Meta Tags, Header Tags

Chapter 12: Off-page SEO and Blogs

Lecture 1: Blog set-up for Blogger and WordPress

Lecture 2: Off-page SEO and Blogger Postings

Lecture 3: WordPress Website creation

Chapter 13: Google Analytics

Lecture 1: Google Analytics Introduction

Lecture 2: Google Analytics Goals and Reports

Lecture 3: Google Tag Manager eCommerce

Lecture 4: Google Analytics vs. GA4

Chapter 14: htaccess File

Lecture 1: htaccess File

Chapter 15: SEO Tools

Lecture 1: SEO Tools Introduction

Lecture 2: SEO Tools Keywords Content

Lecture 3: SEO Tools Final

Chapter 16: Off-page SEO

Lecture 1: Off-page SEO Introduction

Lecture 2: Article Guest Posts

Lecture 3: Off-page Activities

Chapter 17: Technical SEO

Lecture 1: Technical SEO

Lecture 2: Core Web Vitals

Lecture 3: Core Web Vitals Fixing

Chapter 18: Business Listing

Lecture 1: Local Business Listing

Lecture 2: Google and Bing Listing

Chapter 19: SEO Reporting

Lecture 1: SEO Reporting

Lecture 2: SEO Reports – part 1

Lecture 3: SEO Reports – part 2

Chapter 20: Client Emails

Lecture 1: Client Emails

Chapter 21: Google Ads

Lecture 1: Google Ads Introduction

Lecture 2: Google Search Ads

Lecture 3: Google Ads Tips

Lecture 4: Google Ads Cases

Lecture 5: Google Display Ads

Lecture 6: Google Display Ads Tips

Lecture 7: YouTube Ads

Lecture 8: YouTube Ads Tips

Lecture 9: YouTube Overlay Ads

Lecture 10: Google Ads for Apps Promotion

Lecture 11: Gmail Ads

Lecture 12: Shopping Ads

Lecture 13: Smart Campaigns

Chapter 22: Microsoft Advertising and Yahoo Ads

Lecture 1: Microsoft Advertising

Lecture 2: Yahoo Ads

Chapter 23: Social Media Marketing

Lecture 1: Social Media Marketing

Chapter 24: Facebook Marketing

Lecture 1: Facebook Intro

Lecture 2: Facebook Group

Lecture 3: Facebook Page

Lecture 4: Facebook Widget

Lecture 5: Facebook Ads

Chapter 25: LinkedIn Marketing

Lecture 1: LinkedIn Intro

Lecture 2: LinkedIn Account Creation

Lecture 3: LinkedIn Company Page Creation

Lecture 4: LinkedIn Ads

Chapter 26: Twitter Marketing

Instructors

Uplatz Training
Fastest growing global Technology & Cloud Training Provider

Rating Distribution

1 stars: 18 votes

2 stars: 8 votes

3 stars: 45 votes

4 stars: 49 votes

5 stars: 77 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!