Essential Skills for Social Media Managers

Essential Skills for Social Media Managers, available at $44.99, with 193 lectures, and has 72 subscribers.

You will learn about Becoming a social media manager Strategy Development for Social Media Managers Content Creation For Social Media Community Management in Social Media This course is ideal for individuals who are For all Social media managers It is particularly useful for For all Social media managers.

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Summary

Title: Essential Skills for Social Media Managers

Price: $44.99

Number of Lectures: 193

Number of Published Lectures: 192

Number of Curriculum Items: 193

Number of Published Curriculum Objects: 192

Original Price: $27.99

Quality Status: approved

Status: Live

What You Will Learn

Becoming a social media manager

Strategy Development for Social Media Managers

Content Creation For Social Media

Community Management in Social Media

Who Should Attend

For all Social media managers

Target Audiences

For all Social media managers

Only 10 years ago the social media manager role was not even a job or a career. It didn’t exist. Facebook was barely a year old and was still just a way for people to connect to other students online. The term social media marketing wasn’t in the lexicon.

Fast forward a decade and every organization must have a social media manager, whether full time or part time. They need to be like a juggler at a circus and keep a lot of balls up in the air and make them all land safely. It requires skillsets which means managing many moving parts. Technical, analytical, creative with a bit of project management thrown in. Heard of the term “Ninja Geek”? Maybe “Creative technologist?

Essential skills of a social media manager

It can mean being always on and keeping tabs on your community. It involves being creative like an artist but also learning to be the “data scientist”. In a digital age the geeks may indeed inherit the earth.

So here are the top skills a social media manager needs to have to succeed and excel.

1. Strategy planning

You will need to understand the big picture. How search, content and social media all works together. You will need to outline goals, define your target audience and know what platforms will help you scale your efforts. As social media marketing is complicated you will need the right tools to do “social at scale” and automate.

2. Tactics and execution

Tactical execution is paramount to the success of any social media managers day to day job. This means you need to have attention to detail or to understand who you need to hire to maintain day to day accurate execution of the required tactics.

3. Community management

Social media is about creating, observing and responding to conversations within your brand community. Monitoring tweets, responding to Facebook posts and engaging with brand advocates. It even means knowing how to respond to trolls and negative feedback. It’s part PR and part commonsense.

4. Understand how content works on a social web

Social media delivers and amplifies content, both from the brand and its community. The social media manager needs to know what content works and what doesn’t on social networks. It also means understanding which different media formats such as text (articles), video, images and podcasts resonate with your particular niche.

You will need to know how to make content move and maybe even go viral across Twitter, Facebook, Instagram, Pinterest and the other social networks.

5. Optimizing content and technology

The social web is an ecosystem of search, mobile and content. Making sure that you know how to guide a customer down a sales funnel from discovery, engagement, following and finally sales requires some particular skill sets.

Understanding the essential for optimizing content for SEO, so search engines will rank high for your keywords and phrases on Google

Converting traffic when they hit your landing pages so customers register for webinars, download ebooks and share your content on Facebook.

Using tools like InVideo, Canva etc. to quickly create professional-level videos and images.

6. Creative mindset

Social media marketing is not just cold hard tactics. It means understanding the creative process that provides creative content that engages with your customer and touches their hearts and not just their minds.

Don’t underestimate the importance of creative visual content and be willing to experiment. Artists are always pushing their limits.

7. Writing skills

Images are essential on a visual web and pictures of cats and cute babies and funny images are important. But great writing and how it works online are also vital. It includes:

The art and science of headline writing

Writing engaging introductions

Structuring your text for easy reading online. People will be skimming and scanning, so that means subtitles, bullet points and numbering are part of the skillset

8. Be on top of the latest digital marketing trends

Social media is not a singularity. The social web is made up of intersecting trends as it matures and evolves. These mean understanding some of the following.

The rise and role of mobile

The emergence of “pay to play” with Facebook reducing it’s organic reach

The rise and rise of visual marketing as Instagram and a Twitter that is looking much more like a visual image feed punctuated with 140 character tweets.

9. Analytical skills

When social media started there were no tools to measure the impact of your campaigns and marketing initiatives on social media. There were no analytics tools on Facebook or Twitter.

You saw what worked by mindlessly monitoring the the streams, posts and pages. More art than science.

Now you can measure what works and what doesn’t in real time. Today you can even measure sentiment. (With Agorapulse— I can have detailed performance reports, key performance metrics including reach, engagement, response rate, conversation rate, community growth, and more. Get your first 2 months absolutely free using our coupon code.)

In 2015 it is becoming “more science than art”

10. Leadership and communication skills

Keeping the management informed, the team motivated and customers excited and engaged means knowing the art of communication. This includes presentation skills both verbally and written.

A social media manager needs to manage! That means they need to be a leader.

How are your leadership skills?

Course Curriculum

Chapter 1: Strategy Development for Social Media Managers

Lecture 1: Strategy development overview 1.1

Lecture 2: Create a social media strategy 1.2

Lecture 3: Plan with an editorial calendar 1.3

Lecture 4: Research your industry and pop culture 1.4

Chapter 2: Content Creation For Social Media

Lecture 1: Content creation overview 2.1

Lecture 2: Polish your writing skills 2.2

Lecture 3: Prioritize your design skills for social media 2.3

Lecture 4: Grasp filming and recording foundations 2.4

Lecture 5: Host as on-camera talent 2.5

Lecture 6: Rely on content curation 2.6

Chapter 3: Community Management in Social Media

Lecture 1: Community management overview 3.1

Lecture 2: Monitor and respond to customer feedback 3.2

Lecture 3: Provide customer service on social media 3.3

Chapter 4: Paid Social Advertising

Lecture 1: Paid social advertising overview 4.1

Lecture 2: Distinguish paid advertising and organic promotion 4.2

Lecture 3: How to manage paid social campaigns 4.3

Chapter 5: Collaborate With Social Media Partnerships

Lecture 1: Social media partnerships overview 5.1

Lecture 2: Partner with stakeholders internally 5.2

Lecture 3: Collaborate with external partners 5.3

Chapter 6: Social Media Measurement

Lecture 1: Social media measurement overview 6.1

Lecture 2: Analyze social media goals and metrics 6.2

Lecture 3: Use a mix of measurement tools 6.3

Lecture 4: How social media managers evolve 6.4.mov

Chapter 7: Story Basics

Lecture 1: How stories connect 1.1

Lecture 2: Story types to grow 1.2

Lecture 3: Good story qualities 1.3

Chapter 8: Building a Story

Lecture 1: Finding your story 2.1

Lecture 2: Your audience 2.2

Lecture 3: Call to action 2.3

Chapter 9: Telling a Story

Lecture 1: Story structure 3.1

Lecture 2: Grabbing attention 3.2

Lecture 3: Deep engagement 3 3

Lecture 4: Growing community 3.4

Lecture 5: Interactive stories 3.5

Chapter 10: More

Lecture 1: More material 4.1

Lecture 2: Interview 4.2

Lecture 3: Core values 4.3

Lecture 4: Connect before convincing 4.4

Lecture 5: Crowdfunding 4.5

Lecture 6: How to start your story 4.6

Lecture 7: Tell stories in person 4.7

Chapter 11: Getting Started with TikTok

Lecture 1: Benefits of creating on TikTok 1.1

Lecture 2: Identifying your authentic creator persona 1.2

Lecture 3: Setting up your account on TikTok 1.3

Lecture 4: Choosing accounts to follow 1.4

Lecture 5: Understanding trends 1.5

Chapter 12: Creating Content

Lecture 1: Developing a content strategy 2.1

Lecture 2: Understanding TikTok's algorithm 2.2

Lecture 3: Creative best practices 2.3

Chapter 13: TikTok ?nterface and Features

Lecture 1: Home and Discover pages 3.1

Lecture 2: Inbox and Profile pages 3.2

Lecture 3: TikTok has quickly become one of the most popular 3.3

Lecture 4: Finding insights in analytics 3.4

Chapter 14: Monetizing Tiktok

Lecture 1: Initiating brand partnerships and collaborations 4.1 mov

Lecture 2: Selling products, services, and merchandise 4.2

Lecture 3: Growing your business with TikTok 4.3

Chapter 15: Frame Your Brand Strategy . Starting with Customer and Market Research

Lecture 1: 1 .1 How to build your strategy A customer researc

Lecture 2: 1.2 Forming a strategy through strong customer int

Lecture 3: 1.3 Leveraging customer research to develop a cust

Chapter 16: Develop Yoru Brand Promise. Building a Unique Position

Lecture 1: 2.1 Discovering your unique brand value to build a

Lecture 2: 2.2 Creating a customer benefit ladder Deliver con

Lecture 3: 2.3 Bringing it together Write your brand positio

Chapter 17: Define Your Brand Character. Articulating Brand Value

Lecture 1: 3.1 Identifying your brand character Select an arc

Lecture 2: 3.2 Describing your brand character Hone brand per

Lecture 3: 3.3 Fleshing out your brand Define brand edges

Chapter 18: Activate Your Brand Strategy. Connecting with Customer.

Lecture 1: 4.1 Tailoring the customer journey Nurture down th

Lecture 2: 4.2 Planning creative Write creative briefs to exe

Lecture 3: 4.3 Evaluating creative A framework to assess your

Chapter 19: Refine Your Brand Strategy influencing the Customer Experience

Lecture 1: 5.1 Using the four Ps framework to refine your bra

Lecture 2: 5.2 Using the start, stop, and continue framework

Lecture 3: 5.3 It's time to create your brand strategy

Chapter 20: Getting into the marketing Mindset

Lecture 1: Think like a marketer 1.1

Lecture 2: The role of a marketer 1.2

Lecture 3: B2B vs. B2C marketing 1.3

Lecture 4: B2B vs. B2C experiences 1.4

Lecture 5: The five types of marketers 1.5

Lecture 6: The role of design in marketing 1.6

Lecture 7: DIY design in marketing 1.7

Lecture 8: What is a marketing campaign 1.8

Lecture 9: Speak like a marketer 1.9

Instructors

Sad?k Vural
Doktor

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