Complete Marketing Masterclass #5 - Content Strategy

Complete Marketing Masterclass #5 | Content Strategy, available at $69.99, has an average rating of 4.55, with 27 lectures, based on 110 reviews, and has 9387 subscribers.

You will learn about You'll be able to understand modern marketing, spread your ideas and gain empathy for those you seek to serve. Lead a marketing team Oversee marketing strategy Understand the modern and essential elements of marketing. Implement a strategic marketing playbook for your organization. Outline full-funnel marketing campaigns for the entire year. This course is ideal for individuals who are Early-Stage Founder or Marketing Specialists or Marketing Leaders or Business Professionals or Anyone wishing to upskill or Marketing Managers It is particularly useful for Early-Stage Founder or Marketing Specialists or Marketing Leaders or Business Professionals or Anyone wishing to upskill or Marketing Managers.

Enroll now: Complete Marketing Masterclass #5 | Content Strategy

Summary

Title: Complete Marketing Masterclass #5 | Content Strategy

Price: $69.99

Average Rating: 4.55

Number of Lectures: 27

Number of Published Lectures: 27

Number of Curriculum Items: 27

Number of Published Curriculum Objects: 27

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

You'll be able to understand modern marketing, spread your ideas and gain empathy for those you seek to serve.

Lead a marketing team

Oversee marketing strategy

Understand the modern and essential elements of marketing.

Implement a strategic marketing playbook for your organization.

Outline full-funnel marketing campaigns for the entire year.

Who Should Attend

Early-Stage Founder

Marketing Specialists

Marketing Leaders

Business Professionals

Anyone wishing to upskill

Marketing Managers

Target Audiences

Early-Stage Founder

Marketing Specialists

Marketing Leaders

Business Professionals

Anyone wishing to upskill

Marketing Managers

Our?live Marketing Leadership Workshop is now available online!

Too many people know WHAT to do in marketing but they don’t know WHY?they are doing it!

Does this sound familiar? Anyone can learn how to post to social, write a blog post, or learn what SEO?is, but quantity is not what works. What works are people who actually know WHY?and WHEN certain marketing activities work.

That’s the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.

Think about it – no more guessing or assuming. You will be able to inform others and act personally based on the correct information!

Three reasons to TAKE THIS COURSE right now!

1. You get?lifetime access?to lectures, including new lectures every month (content is added/updated constantly).

2. You can?ask me questions?and?see me respond?to every single one of them thoughtfully!

3. What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries.

There are plenty of people who can teach you shortcuts and fast tactics.?

This is a course for people who are truly willing to understand instead.?A course for people who would rather do it right than hustle and hassle people.?Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen?and you’ll begin to see the market as it is, instead of merely wishing it to be what you want.?

★★★★★? “This is the best marketing innovation I have seen in years.”?– Ignacio?Agacevic

The Marketing Leadership Masterclass?is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.

In Session 5?we will focus on?Content Engagement Strategy

As you know, technology has made content creation and marketing far more complex, and an emphasis on data-driven approaches has forced all of us to rethink the communications industry.

The keys to breaking through today’s?immense marketing clutter are quality content, compelling experiences, and their effective distribution.?

As such, every piece of content should have a defined purposed that traces back to the Belief Framework we developed in Session 2. In today’s modern marketing, this is a?table-stakes requirement that you cannot afford to get wrong.

Therefore, in this Session, we will focus on helping you develop evergreen content that will shape, nurture, and grow the beliefs of your target market based on the personas you have developed earlier.

What are the requirements?

No experience or audience required.

Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).

Why take this Course?

Become a Leader – Learn how to think & act like a strategic marketing leader.

Modern Marketing – The world of marketing is in constant flux. Don’t get left behind.

“Why” of Marketing – Learn the “Why” of marketing rather than just the “How.”

What am I going to get from this course?

Practical theory – Great marketers and great entrepreneurs are great learners. We’ll cover the theory that you need to understand to drive your own Demand Gen program.

Hands-on – Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.

Peer Learning – Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization.

What is the Target Audience?

Business Owners – Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.

Startups – Leverage?proven?marketing processes and practices to establish and increase your user-base and business revenue.?

Marketers – Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.

Go from Beginner to Advanced

No matter what level of marketer you are, you?will?go from beginner to advanced marketing leader as we walk you through building your own model.

All the strategies, tips and tools recommended are either?included,?free or very cost effective.

You’ll also get:

& Lifetime Access to The Course

& Fast & Friendly Support in the Q&A section

& Udemy Certificate of Completion Ready for Download

& A 30 Day “No Questions Asked” Money Back Guarantee!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to the Course

Lecture 2: Welcome to Session 5

Lecture 3: SESSION 5 HOMEWORK LINK

Chapter 2: Content Engagement Plan

Lecture 1: Introduction to Content Engagement Plan

Lecture 2: Modern Marketing Funnel

Lecture 3: Why Content Fails

Lecture 4: What Makes Content Valuable?

Lecture 5: Interactive Content

Lecture 6: Personalize Content

Lecture 7: Full-Funnel Content Plan

Lecture 8: Defining Content Type

Lecture 9: Consumer-Centric Content

Chapter 3: STAGE 1: TOFU CONTENT

Lecture 1: TOFU Content

Lecture 2: TOFU Spotlight: Social Media

Lecture 3: TOFU Content Examples

Chapter 4: STAGE 2: MOFU CONTENT

Lecture 1: MOFU Content

Lecture 2: MOFU Goals and Tactics

Lecture 3: MOFU Content Examples

Chapter 5: STAGE 3: BOFU CONTENT

Lecture 1: BOFU Content

Lecture 2: BOFU Goals and Tactics

Lecture 3: BOFU Content Examples

Chapter 6: STAGE 4: RETENTION CONTENT

Lecture 1: Retention Content

Lecture 2: Retention Goals and Content Types

Lecture 3: Retention Content Examples

Chapter 7: Measuring Success

Lecture 1: Measuring Success

Chapter 8: HOMEWORK

Lecture 1: HOMEWORK: CONTENT ENGAGEMENT PLAN

Lecture 2: End of Session

Instructors

Brian Bozarth, M.A. Marketing
VP of Marketing

Rating Distribution

1 stars: 0 votes

2 stars: 1 votes

3 stars: 13 votes

4 stars: 32 votes

5 stars: 64 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!