Branding Brand Management with Dekker- Branding Strategy+

Branding & Brand Management with Dekker: Branding Strategy+, available at $89.99, has an average rating of 4.47, with 131 lectures, 19 quizzes, based on 1419 reviews, and has 73307 subscribers.

You will learn about MBA Level Branding Branding Brand Management Branding Strategy Brand Tactics Luxury Brand Management Fashion Branding B2B Branding B2C Branding How to Grow Your Brand This course is ideal for individuals who are Marketers or Marketing Managers or Brand Managers or Entrepeneurs or Aspiring Brand Managers or Brand Marketing Managers or Marketing Consultants or Marketing Agencies or Influencers It is particularly useful for Marketers or Marketing Managers or Brand Managers or Entrepeneurs or Aspiring Brand Managers or Brand Marketing Managers or Marketing Consultants or Marketing Agencies or Influencers.

Enroll now: Branding & Brand Management with Dekker: Branding Strategy+

Summary

Title: Branding & Brand Management with Dekker: Branding Strategy+

Price: $89.99

Average Rating: 4.47

Number of Lectures: 131

Number of Quizzes: 19

Number of Published Lectures: 125

Number of Published Quizzes: 19

Number of Curriculum Items: 150

Number of Published Curriculum Objects: 144

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

MBA Level Branding

Branding

Brand Management

Branding Strategy

Brand Tactics

Luxury Brand Management

Fashion Branding

B2B Branding

B2C Branding

How to Grow Your Brand

Who Should Attend

Marketers

Marketing Managers

Brand Managers

Entrepeneurs

Aspiring Brand Managers

Brand Marketing Managers

Marketing Consultants

Marketing Agencies

Influencers

Target Audiences

Marketers

Marketing Managers

Brand Managers

Entrepeneurs

Aspiring Brand Managers

Brand Marketing Managers

Marketing Consultants

Marketing Agencies

Influencers

Top MBAs are expensive, time-consuming, and extremely difficult to get into. My goal with this course is to give you an MBA level of understanding of brandingand brand management. Learn from a former Global Brand Manager at Sony PlayStation who studied brand management at Philip Kotler’s Kellogg School of Management and has helped countless startups with their branding.

If you sell marketing services, this gives you a sophisticated edge over other marketers. If you’re a marketing manager, this gives you a strategic understanding of the role of branding. If you’re a founder, this course will show you how to catapult your company to fame.

This course focuses specifically on branding, brand marketing, and brand management. This is not a general course on marketing. I’ll lay out all the foundations of brand strategy and brand tactics, while exploring several case studies both from my hands-on experience as well as my research.

This course is built on my personal experience developing and marketing brands, my academic experience, and branding research from myself and others. I’ll dispel commonly held myths about branding and give you a solid, reliable resource for understanding brands so you aren’t relying on flaky Internet resources.

Case study on the luxury brand management & fashion marketing leader Lacoste

Key lessons in fast brand growth, such as the substantial role of influencer marketing & branding partnerships

My hands-on experience in managing some of the top global brands across the USA, UK, Japan, and Canada

FMCG / CPG brand management considerations

B2B brand management drivers

Brand management lessons that apply to business-to-consumer and business-to-business (B2B) branding

How to drive word-of-mouth for your brand using highly efficient branding tactics and strategies

How to enhance key outcomes such as brand awareness, revenue, excess share of voice, reach, and frequency–both conceptually and through advertising channels such as Facebook and LinkedIn

How to penetrate a new market quickly to build brand credibility and awareness

How to leverage associations to establish a brand that doesn’t yet have credibility

How to develop a comprehensive branding and brand marketing strategy

Key branding sections:

How Brands Grow

Brand Management Lessons from Lacoste

Branding Strategy

Branding Tactics

Macro Business Perspective of Branding

Raising Brand Awareness

B2B Branding

Personal Branding

Branding success starts with this course, which serves as a branding guide and mini MBA in branding, brand management, brand marketing, branding strategy, branding success, big brand strategies, and business branding.

Course Curriculum

Chapter 1: Key Branding & Brand Management Lessons

Lecture 1: Building a Story Brand

Lecture 2: Branding: the Most Important Steps

Lecture 3: The Most Important Thing with Branding

Lecture 4: RED Marketing

Lecture 5: Profiting from Surprise

Lecture 6: Notes from Byron Sharp

Lecture 7: Hit Makers 1

Lecture 8: Hit Makers 2

Lecture 9: Brand design

Lecture 10: Brand design example

Lecture 11: Word of Mouth Brand Marketing

Lecture 12: 7 Rules for Brand Growth

Lecture 13: Brand KPI Benchmarks

Lecture 14: Key Influencers

Lecture 15: Brands vs Products

Lecture 16: Other Lessons from the B2B Institute

Lecture 17: Consequential Word of Mouth

Lecture 18: Brand It Like Serhant

Lecture 19: Vanta Branding Case Study

Lecture 20: 4 Brand Management Lessons from Bud Light

Chapter 2: Raising Brand Awareness, Ad Recall & Purchase Intent

Lecture 1: Stages of Awareness

Lecture 2: Raising Awareness through Video

Lecture 3: Raising Brand Awareness with Facebook Advertising

Lecture 4: Awareness Campaign Example – B2B

Lecture 5: Reach & Frequency

Lecture 6: Video Views vs. Awareness Reach

Lecture 7: Ad Recall & Purchase Intent [Facebook Data]

Lecture 8: Repetition

Lecture 9: Brand Marketing Measurements & Mistakes

Lecture 10: A Million Impressions Campaign Example

Chapter 3: Scaling Up

Lecture 1: Anti Detect Browsers

Chapter 4: Brand Strategy / Branding Strategy

Lecture 1: Target market

Lecture 2: Personas

Lecture 3: Value proposition

Lecture 4: Customer value proposition

Lecture 5: Positioning, customer value, and campaign ideas

Lecture 6: 4Ps

Lecture 7: Changing a brand

Chapter 5: Brand Management Lessons from Lacoste

Lecture 1: How Does Your Brand Create Value?

Lecture 2: Introduction to Branding with Lacoste

Lecture 3: Brand Collaborations

Lecture 4: Assignment

Lecture 5: Visual Identity Is More than a Logo

Lecture 6: Assignment

Chapter 6: Brand Tactics (Branding Tactics)

Lecture 1: Logo evolution example

Lecture 2: Brand sounds

Lecture 3: Brand sounds example

Lecture 4: Brand naming

Lecture 5: Motto / slogan

Lecture 6: Brand extensions

Lecture 7: Brand architecture

Lecture 8: Workbook 1 [Brand Strategy]

Lecture 9: Workbook 2 [Brand Tactics]

Lecture 10: Brand Tactics Assignment [Personal Branding]

Chapter 7: How Brands Grow

Lecture 1: How Brands Grow Part 1

Lecture 2: Case Study: Airbnb

Lecture 3: Marketing Laws

Chapter 8: The Macro Level Business View of Brands & Branding

Lecture 1: Brands are not sustainable competitive advantages

Lecture 2: Branding is more important in some contexts than in others

Chapter 9: Important Branding Notes

Lecture 1: Influencer Video

Lecture 2: What Is a Brand Manager?

Lecture 3: Limitations of the 4Ps

Lecture 4: Marketing Small Vs. Large Companies

Lecture 5: Positioning

Lecture 6: Creative: Direct Response & Brand Marketing

Lecture 7: The consumer journey, go-to-market

Lecture 8: Research, metrics, and advertising

Chapter 10: B2B Branding

Lecture 1: Out of Market Buyers

Lecture 2: Mascots & Emotions in B2B Branding

Lecture 3: B2B Creative Branding

Lecture 4: Make Your B2B Brand FAMOUS

Lecture 5: B2B Branding for SAAS

Lecture 6: Brex Example

Chapter 11: Personal Branding

Lecture 1: Rule #1 of Personal Branding

Lecture 2: Assignment

Lecture 3: What LinkedIn Teaches Us about Branding

Instructors

Dekker Fraser, MBA
Marketing Executive | Startups to Fortune 100 | Kellogg MBA

Neelisha Singhal

Rating Distribution

1 stars: 15 votes

2 stars: 41 votes

3 stars: 164 votes

4 stars: 476 votes

5 stars: 723 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!