Marketing Fundamentals for BBA and MBA

Marketing Fundamentals for BBA and MBA, available at $44.99, has an average rating of 4.35, with 29 lectures, 3 quizzes, based on 235 reviews, and has 1562 subscribers.

You will learn about The most important and widely used definitions of marketing Details explanation of those definitions Understanding of various marketing philosophies Understanding the difference between traditional marketing and contemporary marketing Acquiring the knowledge of the evolution of marketing Understanding different marketing management orientations Understanding the 4 Ps of marketing (Product, Price, Promotion, Place) To learn some of the most critical topics in marketing, like; customer value, customer satisfaction, customer retention, and customer loyalty To know the difference between Attitudinal Loyalty and Behavioural Loyalty Detailed explanation of Marketing Segmentation Understanding the bases for market segmentation Building and improving your marketing vocabulary and crucial concepts of marketing Understanding how to Satisfy customer and translate that satisfaction into PROFIT for your organisation/ business Download course related material, including slides and reading material This course is ideal for individuals who are Everyone who is interested to learn marketing or Specifically business administration students who are studying marketing as one of their courses or Business owners who want to learn the philosophies of marketing and apply them in their businesses to succeed or Those employees who are working in the marketing department and want to improve their marketing skills It is particularly useful for Everyone who is interested to learn marketing or Specifically business administration students who are studying marketing as one of their courses or Business owners who want to learn the philosophies of marketing and apply them in their businesses to succeed or Those employees who are working in the marketing department and want to improve their marketing skills.

Enroll now: Marketing Fundamentals for BBA and MBA

Summary

Title: Marketing Fundamentals for BBA and MBA

Price: $44.99

Average Rating: 4.35

Number of Lectures: 29

Number of Quizzes: 3

Number of Published Lectures: 25

Number of Published Quizzes: 3

Number of Curriculum Items: 32

Number of Published Curriculum Objects: 28

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

The most important and widely used definitions of marketing

Details explanation of those definitions

Understanding of various marketing philosophies

Understanding the difference between traditional marketing and contemporary marketing

Acquiring the knowledge of the evolution of marketing

Understanding different marketing management orientations

Understanding the 4 Ps of marketing (Product, Price, Promotion, Place)

To learn some of the most critical topics in marketing, like; customer value, customer satisfaction, customer retention, and customer loyalty

To know the difference between Attitudinal Loyalty and Behavioural Loyalty

Detailed explanation of Marketing Segmentation

Understanding the bases for market segmentation

Building and improving your marketing vocabulary and crucial concepts of marketing

Understanding how to Satisfy customer and translate that satisfaction into PROFIT for your organisation/ business

Download course related material, including slides and reading material

Who Should Attend

Everyone who is interested to learn marketing

Specifically business administration students who are studying marketing as one of their courses

Business owners who want to learn the philosophies of marketing and apply them in their businesses to succeed

Those employees who are working in the marketing department and want to improve their marketing skills

Target Audiences

Everyone who is interested to learn marketing

Specifically business administration students who are studying marketing as one of their courses

Business owners who want to learn the philosophies of marketing and apply them in their businesses to succeed

Those employees who are working in the marketing department and want to improve their marketing skills

Unlock the Power of Marketing: Your Path to Success Begins Here!

Are you ready to master the art of marketing and propel your business to new heights of success? Look no further! This comprehensive course offers a transformative journey from the fundamentals to advanced strategies, equipping you with the tools and insights needed to thrive in today’s competitive landscape.

From the moment you enroll, you’ll embark on a dynamic exploration of the four pillars of marketing: Product, Price, Place, and Promotion. Each module delves deep into these essential components, providing a holistic understanding of how they intertwine to form the bedrock of effective marketing strategies.

Dive into the World of Marketing Philosophy:

Gain invaluable insights into the underlying philosophies of marketing, unraveling the core principles that drive consumer behavior and shape market dynamics. Discover how to harness these principles to craft compelling brand narratives, engage your target audience, and foster lasting connections that drive loyalty and growth.

The Four Ps Unveiled:

Product: Explore the intricacies of product development, branding, and positioning to create offerings that resonate with your target market.

Price: Master the art of pricing strategies, understanding the delicate balance between value perception and profitability.

Place: Navigate the complexities of distribution channels and market access, optimizing your product’s availability and reach.

Promotion: Unlock the secrets of effective communication, leveraging advertising, sales promotion, and digital marketing to amplify your brand’s message.

Don’t let uncertainty hold you back. Enroll now and join a community of aspiring marketers, entrepreneurs, and business leaders on a journey to marketing mastery. Success awaits – are you ready to seize it?

Remember, in the world of business, knowledge is power. Don’t just learn marketing – master it!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to Marketing Fundamentals

Chapter 2: Definitions of Marketing

Lecture 1: What is Marketing?

Lecture 2: Definitions of Marketing and detailed explanation

Chapter 3: Traditional vs Contemporary Marketing

Lecture 1: Traditional Vs Contemporary Marketing

Chapter 4: Marketing Management Orientations

Lecture 1: Orientations of Marketing

Chapter 5: Understand your Customers

Lecture 1: Customer Centricity

Lecture 2: Customer Onboarding | Definition & Goals

Lecture 3: Customer Onboarding Process

Lecture 4: Customer Onboarding Strategies

Lecture 5: Customer Onboarding Tools & Software Programs

Lecture 6: Customer Value & Satisfaction & Delight

Lecture 7: Customer Value examples

Lecture 8: Customer Loyalty

Lecture 9: Different Types of Customers

Chapter 6: Segmentation

Lecture 1: What is market segmentation?

Lecture 2: How to segment a market? Bases for Segmentation

Lecture 3: Selecting the BEST Segment

Chapter 7: Marketing Mix

Lecture 1: What is a Product? | Definition

Lecture 2: Integrated Marketing Communication | IMC

Lecture 3: Understanding Price | An easy definition

Lecture 4: Definition of Channel of Distribution

Chapter 8: Contemporary Topics

Lecture 1: Quality of Life Marketing (QOLM)

Lecture 2: Green Marketing

Lecture 3: Marketing Information | Big Data

Chapter 9: Let's get practical

Chapter 10: Thank You!

Lecture 1: Highest Rated Course – Thank You.

Instructors

Dr. Muhammad Tahir Jan
Associate Professor

Rating Distribution

1 stars: 1 votes

2 stars: 0 votes

3 stars: 17 votes

4 stars: 53 votes

5 stars: 164 votes

Frequently Asked Questions

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