Online Marketing For Your Local Business Made Simple

Online Marketing For Your Local Business Made Simple, available at $39.99, has an average rating of 4.15, with 26 lectures, based on 324 reviews, and has 15066 subscribers.

You will learn about In this course, you'll learn how to effectively communicate your business message to potential clients and describe what makes your business special By the end of this course, you'll have your business setup with a website and automated on social media By the end of this course, you'll be able to effectively run a Pay-Per-Click (PPC) advertising campaign By the end of this course, your web presence will be search engine optimized (SEO) so people search for your product/service will be able to find you This course is ideal for individuals who are small business owners who serve their local community or business owners interested in how to use the internet and social media to reach their target audience or business owners who want to use social media to reach their target audience or business owners who want to advertise online or business owners who want to grow their local business or local business owners who want to generate leads online It is particularly useful for small business owners who serve their local community or business owners interested in how to use the internet and social media to reach their target audience or business owners who want to use social media to reach their target audience or business owners who want to advertise online or business owners who want to grow their local business or local business owners who want to generate leads online.

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Summary

Title: Online Marketing For Your Local Business Made Simple

Price: $39.99

Average Rating: 4.15

Number of Lectures: 26

Number of Published Lectures: 26

Number of Curriculum Items: 26

Number of Published Curriculum Objects: 26

Original Price: CA$189.99

Quality Status: approved

Status: Live

What You Will Learn

In this course, you'll learn how to effectively communicate your business message to potential clients and describe what makes your business special

By the end of this course, you'll have your business setup with a website and automated on social media

By the end of this course, you'll be able to effectively run a Pay-Per-Click (PPC) advertising campaign

By the end of this course, your web presence will be search engine optimized (SEO) so people search for your product/service will be able to find you

Who Should Attend

small business owners who serve their local community

business owners interested in how to use the internet and social media to reach their target audience

business owners who want to use social media to reach their target audience

business owners who want to advertise online

business owners who want to grow their local business

local business owners who want to generate leads online

Target Audiences

small business owners who serve their local community

business owners interested in how to use the internet and social media to reach their target audience

business owners who want to use social media to reach their target audience

business owners who want to advertise online

business owners who want to grow their local business

local business owners who want to generate leads online

Learn how you can use the Internet and Social Media to promote and grow your local business, interact with current and potential clients, and dominate the local online presence for your business type. 

We’ll start by helping you craft your communication about your business by developing a unique selling proposition (USP) and create a Core Story or Stadium Pitch you can use to effectively tell people about what you do. You’ll learn how education-based marketing is the best way to convince people to do business with you. 

If you don’t have a web site, you’ll learn how to get an effective website, how to structure it, and how to optimize it so Google and other search engines can index it properly. You’ll also learn how to use keywords in your web presence so you are being found by people looking for what you sell. 

You’ll learn how to set up an email list for ongoing marketing and how to blog effectively. 

You will get your business set up on Google, Facebook, Twitter and LinkedIn and you’ll learn how to save time using Hootsuite to manage your social media presence and interactions. 

You’ll also learn why Pay-Per-Click (PPC) advertising is the best form of paid advertising and how to set up a campaign on Google Adwords and on Facebook. 

Most of the techniques reviewed are completely free and the few paid options are clearly explained so you can control how much you spend on marketing online. All you need is the desire to grow your business and reach out to people online. 

Course Curriculum

Chapter 1: Introduction

Lecture 1: Course Overview

Lecture 2: Local Marketing Is Different

Lecture 3: How Much Do I Need to Spend on Marketing?

Chapter 2: Positioning For Your Target Market

Lecture 1: Identifying Your Target Market

Lecture 2: Identifying Your Unique Selling Proposition (USP)

Lecture 3: Developing a Core Story / Stadium Pitch

Chapter 3: Your Local Online Presence

Lecture 1: Your Web Presence

Lecture 2: Email Marketing

Lecture 3: Writing a Blog

Chapter 4: Search Engine Optimization

Lecture 1: Keyword Analysis

Lecture 2: Search Engine Optimization (SEO)

Lecture 3: Sitemap

Lecture 4: Press Releases

Lecture 5: Google Places

Lecture 6: Submission to Web Directories

Chapter 5: Social Media for Local Business

Lecture 1: Facebook

Lecture 2: Twitter

Lecture 3: LinkedIn

Lecture 4: Hootsuite

Lecture 5: Youtube

Chapter 6: Paid Advertising

Lecture 1: Advertising Online Using Pay-Per-Click (PPC)

Lecture 2: Landing Pages

Lecture 3: PPC Advertising (Google)

Lecture 4: PPC Advertising (Facebook)

Chapter 7: Conclusion

Lecture 1: Online Isn't Everything

Lecture 2: Do It Yourself Or Outsource

Instructors

Eric Poulin
CTO @ Digital Marketing People, Co-Founder @ CalendarBudget

Rating Distribution

1 stars: 4 votes

2 stars: 9 votes

3 stars: 40 votes

4 stars: 108 votes

5 stars: 163 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!