Marketing Strategy for Designers

Marketing Strategy for Designers, available at $34.99, has an average rating of 3.9, with 123 lectures, based on 5 reviews, and has 1024 subscribers.

You will learn about Introduction to marketing strategy for designers Getting into the marketing Mindset Understanding the World of marketing Strategy Building Your Marketing Campaign This course is ideal for individuals who are Anyone who wants to inspire can join my course. It is particularly useful for Anyone who wants to inspire can join my course.

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Summary

Title: Marketing Strategy for Designers

Price: $34.99

Average Rating: 3.9

Number of Lectures: 123

Number of Published Lectures: 121

Number of Curriculum Items: 123

Number of Published Curriculum Objects: 121

Original Price: $27.99

Quality Status: approved

Status: Live

What You Will Learn

Introduction to marketing strategy for designers

Getting into the marketing Mindset

Understanding the World of marketing Strategy

Building Your Marketing Campaign

Who Should Attend

Anyone who wants to inspire can join my course.

Target Audiences

Anyone who wants to inspire can join my course.

This course has been created to empower designers who are hoping to work more successfully with marketing clients and colleagues. This course is broken into three primary sections as follows. Part one, getting into a marketing mindset. This section of the course provides an entry-level introduction into marketing. It is meant to lay a foundation of key terms, methodologies, and challenges that exist in marketing today. And will inform the remainder of the course. To ensure you get the most value out of this course, I suggest that anyone who doesn’t live, eat, and breathe marketing pay attention to this section. Part two is going to focus on understanding top marketing strategies. Now, this section of the course is where we’ll start getting into the meat of marketing and creative content strategies. Here I’m going to share the most popular marketing strategies that exist today and how design touches each of them. This section will be formulaic in nature, with each lesson dissecting a single marketing strategy; ensuring that you understand why the strategy exists, how it’s implemented, and how to measure success. Following this explanation, I will provide examples of the types of content design that work best for each strategy and how to ensure your design delivers success within each focus area. By understanding these tactics, you’ll be able to help identify the right visual strategies for marketing campaigns, feel empowered to collaborate with marketers in need, and so much more. The final part of this course will cover the key components of a visual strategy. Once you’ve gained a thorough understanding of key terms and strategies. building your own visual content marketing campaign will be within your grasp. In this section of the course, I’ll dive into the key components of a visual marketing campaign strategy by walking you through a real-life campaign from start to finish. I’ll dig into the original brief, the solutions identified, and the methodology behind those solutions. This will allow you to take everything you’ve learned to develop marketing campaigns on your own. Now, throughout the course, there will be a series of challenges to test what you’ve gleaned from prior lessons. I highly suggest you complete each challenge before moving onto the next section as this will ensure you continue to build from one section to the next. You’ll also find a series of exercise files that you can reference throughout the course. To access those, simply click on the link Show All next to Exercise Files below this video. A popup will appear with a zip file for all files. Simply choose to download the files. And they’ll download right to your computer so you can unzip and view. And now, without further ado, let’s get started with marketing strategy for designers.

Course Curriculum

Chapter 1: Introduction to marketing strategy for designers

Lecture 1: Giri?

Chapter 2: Getting into the marketing Mindset

Lecture 1: Think like a marketer 1.1

Lecture 2: The role of a marketer 1.2

Lecture 3: B2B vs. B2C marketing 1.3

Lecture 4: B2B vs. B2C experiences 1.4

Lecture 5: The five types of marketers 1.5

Lecture 6: The role of design in marketing 1.6

Lecture 7: DIY design in marketing 1.7

Lecture 8: What is a marketing campaign? 1.8

Lecture 9: Speak like a marketer 1.9

Lecture 10: Challenge Marketing terms pop quiz 1.10

Lecture 11: Solution Marketing terms pop quiz 1.11

Chapter 3: Understanding the World of marketing Strategy

Lecture 1: Inbound vs. outbound marketing 2.1

Lecture 2: Content marketing 2.2

Lecture 3: Social media marketing 2.3

Lecture 4: Search engine optimization (SEO) 2.4

Lecture 5: Paid marketing 2.5

Lecture 6: Account-based marketing (ABM) 2.6

Lecture 7: Email marketing 2.7

Lecture 8: Earned media and PR 2.8

Lecture 9: Challenge What strategy would you choose 2.9

Lecture 10: Solution What strategy would you choose 2.10

Chapter 4: Building Your Marketing Campaign

Lecture 1: Laying a foundation for marketing campaigns 3.1

Lecture 2: Creating SMART goals for marketing 3.2

Lecture 3: Creating a content strategy roadmap 3.3

Lecture 4: Visual language design for marketing campaigns 3.4

Lecture 5: Realizing the potential of your marketing campaign 3.5

Lecture 6: Thank you 3.6

Chapter 5: Building Message Architecture

Lecture 1: Creating a message that resonates 1.1

Lecture 2: Assembling a group of messages 1.2

Lecture 3: Testing messages qualitatively 1.3

Lecture 4: Testing messages quantitatively 2 1.4

Chapter 6: Creating Compelling Stories

Lecture 1: Architecting storylines 2.1

Lecture 2: Making your customer the hero 2.2

Lecture 3: Making your employees the heroes 2.3

Lecture 4: Using persuasive techniques 2.4

Lecture 5: Experimenting with story formats 2.5

Chapter 7: Creating Effective Thought Leadership

Lecture 1: Choosing thought leadership topics 3.1

Lecture 2: Covering thought leadership topics well 3.2

Lecture 3: Answering the So what question 3.3

Lecture 4: Borrowing techniques from instructional design 3.4

Lecture 5: Experimenting with thought leadership formats 3.5

Chapter 8: Growing and Engaging Your Audience

Lecture 1: Growing your email list 4.1

Lecture 2: Finding look-alike audiences 4.2

Lecture 3: Improving your content SEO 4.3

Lecture 4: Expanding your content distribution 4.4

Chapter 9: Personalizing Content Experiences

Lecture 1: Understanding elements of content personalization 5.1

Lecture 2: Personalizing for content discovery 5.2

Lecture 3: Personalizing for content engagement 5.3

Lecture 4: Creating personalized wow moments 5.4

Chapter 10: Scaling Content Marketing Operations

Lecture 1: Managing a content marketing team 6.1

Lecture 2: Using advanced content technology 6.2

Lecture 3: Maturing content roles 6.3

Lecture 4: Reusing and repackaging content 6.4

Lecture 5: Establishing global content marketing 6.5

Lecture 6: Creating a content supply chain 6.6

Chapter 11: Assessing Content Marketing

Lecture 1: Evaluating content marketing impact 7.1

Lecture 2: Using content optimization testing 7.2

Lecture 3: Calculating content marketing ROI 7.3

Chapter 12: Find Your Business Strategy

Lecture 1: Knowing who you are 1.1

Lecture 2: Defining your narrative statement 1.2

Lecture 3: Identifying emotional needs 1.3

Lecture 4: Create your value statement 1.4

Chapter 13: Define Your Target Customers

Lecture 1: Identifying customer groups 2.1

Lecture 2: Creating a customer persona 2.2

Lecture 3: Measuring customer lifetime value 2.3

Lecture 4: Quantifying customer loyalty 2.4

Chapter 14: Research Find What Your Customers Want

Lecture 1: Researching keywords to find audience needs and in.3.1

Lecture 2: Using Google Trends to find market trends and cust.3.2

Lecture 3: Developing your initial plan 3.3

Lecture 4: Using micromoments to create customers 3.4

Chapter 15: Clearly Identify Business Goals and Build Processes

Lecture 1: Defining your marketing goals 4.1

Lecture 2: Differentiating between acquisition and engagement.4.2 mov

Lecture 3: Understanding messaging and objectives 4.3

Chapter 16: Develop a Long Term Marketing Plan

Lecture 1: Understanding the purpose of content marketing 5.1

Lecture 2: Planning content assets 5.2

Lecture 3: Creating a long-term content calendar 5.3

Lecture 4: Curating content 5.4

Chapter 17: Turn Cookies into Customers

Lecture 1: Getting the big picture 6.1

Lecture 2: Retargeting visitors 6.2

Lecture 3: Designing effective landing pages 6.3

Lecture 4: Getting that email address 6.4

Lecture 5: Stopping the blast 6.5

Instructors

Sad?k Vural
Doktor

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Frequently Asked Questions

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