Master Google Analytics 4 Reports and GTM Basics in 2024

Master Google Analytics 4 Reports and GTM Basics in 2024, available at $84.99, has an average rating of 4.65, with 88 lectures, based on 1687 reviews, and has 11378 subscribers.

You will learn about Use Google Analytics 4 (latest version) reports for businesses Understand how to tailor the Google Analytics 4 account to fit custom business needs Understand the power of enhanced custom reports in Google Analytics 4 Learn the basics of Google Data Studio Learn the art of modeling data and making it available in GA4 for any website Learn the basic of enhanced ecommerce data implementation This course is ideal for individuals who are Google Analytics Beginners, Intermediate Learners or Digital Marketing Managers or New Age Digital Startups or Web Analytics Enthusiasts It is particularly useful for Google Analytics Beginners, Intermediate Learners or Digital Marketing Managers or New Age Digital Startups or Web Analytics Enthusiasts.

Enroll now: Master Google Analytics 4 Reports and GTM Basics in 2024

Summary

Title: Master Google Analytics 4 Reports and GTM Basics in 2024

Price: $84.99

Average Rating: 4.65

Number of Lectures: 88

Number of Published Lectures: 87

Number of Curriculum Items: 88

Number of Published Curriculum Objects: 87

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Use Google Analytics 4 (latest version) reports for businesses

Understand how to tailor the Google Analytics 4 account to fit custom business needs

Understand the power of enhanced custom reports in Google Analytics 4

Learn the basics of Google Data Studio

Learn the art of modeling data and making it available in GA4 for any website

Learn the basic of enhanced ecommerce data implementation

Who Should Attend

Google Analytics Beginners, Intermediate Learners

Digital Marketing Managers

New Age Digital Startups

Web Analytics Enthusiasts

Target Audiences

Google Analytics Beginners, Intermediate Learners

Digital Marketing Managers

New Age Digital Startups

Web Analytics Enthusiasts

Google Analytics 4 is the future of Google Analytics, released in 2020 and getting a wide range acceptation. Therefore, it is time for all of us to be ready to master it. This course helps you achieve the same.

1. We analyze all the reports in Google Analytics 4 鈥?Acquisition reports, Retention Reports, Engagement Report, Events, Conversions, Monetization Reports

1. We get a thorough understanding of how to create powerful custom reports in GA4 and Google Data Studio.

1. We learn to install Google Analytics and Google Tag Manager on a website and tailor the data in google analytics as needed by your business.

For the assignment, we have a project in which you install a website, the files for which are shared in this course, connect with google analytics and tag manager and we together attempt the customization activities. You don’t have to do any coding whatsoever.

Therefore, all in all, this is truly a comprehensive course on Google Analytics 4 for you to gain mastery.

If you are not convinced yet, check out the open videos from the courses, check out the reviews on my other Udemy courses, and then make a decision.

Reviews from my other google analytics course:

5* The course was very well put together, The course instructor is very calm and composed and explains every aspect of the course with great detail and clarity. I will definitely recommend this course and Mr. Rudranil Chakrabortty to all Enhanced E-commerce enthusiasts.

5* Thank you for this course, it is very well structured and really insightful. I really enjoy it 馃檪

5* Very Nicely explained & very well-paced. What was amazing was the efforts taken to guide & enable us to deploy data layers & tags from our side on a website that makes this course outstanding & like on-the-job training for practice. It was very easy to understand & thank you for making such a wonderful course Rudranil. I have also purchased your other course on enhanced e-commerce to learn & specialize more in-depth on the ecom. Thank you & keep making more courses like this Rudranil.

5* This is such as great course that made me want to take the rest of Neil’s course. I am indeed taking another one of his courses. The course content helped me configured our company’s new website analytics. Neil’s teaching style is very clear, structured, practical, industrial, and full of important contents. Neil does care about his students and very responsive to all the questions I have. Highly recommenced!

5* I totally loved the course content. I’d highly recommend it for all those learners who wish to learn they WHYs and the HOWs. Although, I’m not from analytical background and earlier I never believed in the power of Analytics due to my limited understanding, but this course really helped me to expand my horizons and look beyond traditional ways of doing things. Above all, the instant and detailed answers to all my questions by Rudranil was beyond my expectations. Thank You veyr much Rudranil 馃檪 All the best!

I hope to meet you in the course.

Course Curriculum

Chapter 1: Lets Begin

Lecture 1: Course Structure, Plan, and Overview

Lecture 2: Pace of the Lectures

Lecture 3: How to Analyze Website Data with Google Analytics

Lecture 4: Basic Navigation Guideline of the GA4 Account

Chapter 2: Analysis: Traffic Volume

Lecture 1: Lets Start our Analysis of Beginner Traffic Data

Lecture 2: Where are Your Users Coming From

Lecture 3: GA4 Users, and Concepts Important for Traffic Analysis

Lecture 4: Importance of Tracking Channels, Source, Medium, and UTM

Lecture 5: Customizing Channel Data (Channel Group) in Google Analytics 4

Chapter 3: Analysis: Traffic Relevance

Lecture 1: Learning About Your Visitors

Lecture 2: Demographics of Your Target Audience (Visitors)

Lecture 3: Devices and Technology of Your Visitors

Lecture 4: Learning About the User Behavior on your Website

Lecture 5: Finding Useful Details about the User

Lecture 6: Identify Overlapping Aspects about your Users

Chapter 4: Analysis: How Google Analytics 4 Works

Lecture 1: How Google Analytics Works

Lecture 2: Google Analytics 4 Events – Concepts

Lecture 3: Capturing Data Using GA4 Events

Lecture 4: Google Tag Manager – Non-Developer Perspective

Chapter 5: Analysis: Traffic Engagement

Lecture 1: Analyzing and Using Events

Lecture 2: Page-Level Analysis of Your Website

Lecture 3: Path Analysis for Understanding Visitor Journey on Your Website

Lecture 4: Types of Events in GA4

Lecture 5: Enhanced Measurements in GA4

Lecture 6: Key Events in Google Analytics 4

Chapter 6: Analysis: Traffic Sustainability

Lecture 1: Traffic Sustainability Analysis With Cohort Analysis Reports – Part – I

Lecture 2: Retention Analysis of Website Traffic

Lecture 3: Cohort Analysis – Granular Analysis

Lecture 4: Tracking Individual User Actions In GA4

Lecture 5: Concept Behind the UserID Tracking

Chapter 7: Analysis: Meaningful Traffic

Lecture 1: Funnel Concepts

Lecture 2: Funnel-Based Goal Analysis

Lecture 3: More Data on Business Goals

Lecture 4: Business Goal Analysis With Monetization Reports

Lecture 5: Attribution Modeling – Concept

Lecture 6: Attribution Modeling – Reports

Chapter 8: Planning: Data Modeling Concepts with GA4

Lecture 1: Thinking About the Website Data to be Modeled

Lecture 2: Data Modeling for a Typical Ecommerce Website – Part – I

Lecture 3: Data Modeling for a Typical Ecommerce Website – Part – II

Lecture 4: Data Modeling for a Typical Ecommerce Website – Part – III

Lecture 5: Data Modeling for Non-Standard Websites – Part – I

Lecture 6: Data Modeling for Non-Standard Websites – Part – II

Lecture 7: Revisiting The Monetization Reports

Chapter 9: Customization: Custom Reports and Data Studio Introduction

Lecture 1: Customized Tabular Reports In GA4

Lecture 2: Completely Modify Google Analytics Reports and Layouts with Library

Lecture 3: Google Data Studio Basics

Lecture 4: Chart Types In Data Studio

Lecture 5: Using Data Filters and Other Tools

Lecture 6: Customizing Data with Formulas and Arithmetic In Google Data Studio

Lecture 7: Creating Advanced Custom Funnels In Data Studio

Chapter 10: Implementation: Project Details and Setup

Lecture 1: Who this Project is for?

Lecture 2: Install the Project

Chapter 11: Implementation: Google Analytics 4 with Tag Manager

Lecture 1: Create a New Google Analytics 4 Account

Lecture 2: Connect Google Analytics 4 to the Website

Lecture 3: A Case for the Need of Google Tag Manager

Lecture 4: Create a New Google Tag Manager Account

Lecture 5: Understand How Google Tag Manager Works

Lecture 6: Link the Website, Google Analytics 4, and Google Tag Manager

Lecture 7: Implement our First Event using the Google Tag Manager

Lecture 8: Understand the Preview Mode (Tag Assistant) in Google Tag Manager

Lecture 9: Understand the Debug View in Google Analytics 4

Lecture 10: Final Steps to Complete the Event Creation

Lecture 11: Optimize the use of Tags and Triggers – Part I

Lecture 12: Optimize the use of Tags and Triggers – Part II

Lecture 13: Create Events Inside Google Analytics 4

Lecture 14: Event Parameters and Custom Dimensions

Lecture 15: Configure a Custom Dimension

Lecture 16: Introduction To Advanced Custom Definitions

Lecture 17: What is the Data Layer

Lecture 18: Data Layer I – Begin using Data Layer with User-defined Variables

Lecture 19: Data Layer II – Form Fill Capture with Custom Data and Custom Event Parameters

Lecture 20: Data Layer III – How to Insert data into Data Layer

Lecture 21: Data Layer IV – Custom Metrics and Dimensions from Data Layer

Chapter 12: Implementation: User Behavior Data Designing Opportunities in Google Analytics 4

Lecture 1: Understand User Properties and Audiences in Google Analytics 4

Lecture 2: Configure User Properties and Audiences

Lecture 3: User ID Setup – Behind the Scenes

Lecture 4: Understand User ID Tracking Fundamentals

Lecture 5: Implement User ID Tracking

Chapter 13: Implementation: Ecommerce/Monetization Reports – How it Works

Lecture 1: E-Commerce Implementation Basic Concepts

Lecture 2: Implementation Plan In Our Practice Website

Lecture 3: Implement The First Step of E-Commerce Data Collection

Lecture 4: Implement Product Views, Add To Carts And More – I

Lecture 5: Implement Product Views, Add To Carts And More – II

Lecture 6: Capturing Data Dynamically In The Ecommerce Implementation

Chapter 14: Lets Close

Lecture 1: Parting Thoughts

Chapter 15: Additionals

Instructors

Rudranil Chakrabortty
Online Marketing Professional and Instructor

Rating Distribution

1 stars: 18 votes

2 stars: 34 votes

3 stars: 127 votes

4 stars: 566 votes

5 stars: 942 votes

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