Mobile Marketing Masterclass

Mobile Marketing Masterclass, available at $19.99, with 6 lectures.

You will learn about OPPORTUNITY – we will look at the opportunities available to advertisers on mobile, and we will assess its full value MOBILE SEARCH – We will then look into mobile search and highlight the differentiating factors between desktop and mobile OPTIMISATION – We will then look at optimisation and the tactics and actions required to optimise your site for mobile MOBILE ADVERTISING & MOBIE STRATEGY – Mobile advertising options will be presented and this will include, SMS, Proximity marketing, mobile coupons & M-Commerce MOBILE APPS – We will also look into apps and determine if your business is indeed ready for an App ANALYSIS, MEASUREMENT & THE FUTURE OF MOBILE – We will illustrate how you analyse your results including mobile conversion rates and app downloads This course is ideal for individuals who are This course is ideal for anyone who would like to know how to master Mobile Marketing It is particularly useful for This course is ideal for anyone who would like to know how to master Mobile Marketing.

Enroll now: Mobile Marketing Masterclass

Summary

Title: Mobile Marketing Masterclass

Price: $19.99

Number of Lectures: 6

Number of Published Lectures: 6

Number of Curriculum Items: 6

Number of Published Curriculum Objects: 6

Original Price: ￡39.99

Quality Status: approved

Status: Live

What You Will Learn

OPPORTUNITY – we will look at the opportunities available to advertisers on mobile, and we will assess its full value

MOBILE SEARCH – We will then look into mobile search and highlight the differentiating factors between desktop and mobile

OPTIMISATION – We will then look at optimisation and the tactics and actions required to optimise your site for mobile

MOBILE ADVERTISING & MOBIE STRATEGY – Mobile advertising options will be presented and this will include, SMS, Proximity marketing, mobile coupons & M-Commerce

MOBILE APPS – We will also look into apps and determine if your business is indeed ready for an App

ANALYSIS, MEASUREMENT & THE FUTURE OF MOBILE – We will illustrate how you analyse your results including mobile conversion rates and app downloads

Who Should Attend

This course is ideal for anyone who would like to know how to master Mobile Marketing

Target Audiences

This course is ideal for anyone who would like to know how to master Mobile Marketing

There are limited courses based on mobile advertising and the truth is it’s vey different to advertising on desktop.                     

There are many differentiating factors, for example;

1. You have a smaller screen size on mobile which means that your ads are designed and displayed completely different to how they would be on desktop.

2. Search engines display your ads, and select your organic search position in the search engine results page in a different way, for example; you could appear in position 1, on page 1 in google search on desktop, but appear in position 5 on page 1 on mobile. This is because for mobile, Google considers other factors to rank you on their search engine, therefore you have to ensure your SEO strategy is also tailored for mobile

3. Over 90 % of Social media audience’s use mobile over desktop

4. Consumer behaviour trends have changed

5. The user intent can also be different on mobile then on desktop

6. Finally, Mobile gives you 24/7 access to your consumers, thus giving you more opportunities to reach your audience

Therefore, this masterclass has been designed to teach you the tools and techniques you need to master mobile marketing;

We’ll show you how to get the best ROI for your mobile marketing efforts, whether for a B2B or B2C business

You’ll also learn how to use analytical tools to evaluate and assess your mobile marketing activities so you can optimise them for lead generation and customer engagement

We will provide you with web friendly solutions, insight and mobile trends of the future.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Opportunity

Chapter 2: Section 2

Lecture 1: Mobile Search

Chapter 3: Section 3

Lecture 1: Optimisation

Chapter 4: Section 4

Lecture 1: Mobile Advertising and Mobile Strategy

Chapter 5: Section 5

Lecture 1: Mobile Apps

Chapter 6: Section 6

Lecture 1: Analysis, Measurement & the future of Mobile

Instructors

Stacey Bevan
CEO & Founder of SNB Digital & Pursue The Pull Podcast

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!