Marketing Communications for Professional Marketers_1

Marketing Communications for Professional Marketers, available at $34.99, has an average rating of 3.95, with 28 lectures, based on 111 reviews, and has 533 subscribers.

You will learn about Avoid costly marketing communication problems Explore Marketing Communications Areas Learn How to Convey a Message The Problematic Areas of Marketing Communications Corporate Communications Principles This course is ideal for individuals who are Marketing Managers or Marketing Students or Company Owners It is particularly useful for Marketing Managers or Marketing Students or Company Owners.

Enroll now: Marketing Communications for Professional Marketers

Summary

Title: Marketing Communications for Professional Marketers

Price: $34.99

Average Rating: 3.95

Number of Lectures: 28

Number of Published Lectures: 28

Number of Curriculum Items: 28

Number of Published Curriculum Objects: 28

Original Price: $79.99

Quality Status: approved

Status: Live

What You Will Learn

Avoid costly marketing communication problems

Explore Marketing Communications Areas

Learn How to Convey a Message

The Problematic Areas of Marketing Communications

Corporate Communications Principles

Who Should Attend

Marketing Managers

Marketing Students

Company Owners

Target Audiences

Marketing Managers

Marketing Students

Company Owners

Marketing communication is a fundamental and complex part of a company’s marketing efforts. If failed can lead to serious and sometimes fatal consequences on the company image.

In this course, Senior Examiner at the Chartered Institute of Marketing, Chris Fill, explores all the essentials and beyond of Marketing Communications. From the Marketing Communication Mix to Marketing Communication and Relationship and Corporate Communication, this 4 Hours course is packed with information and insights.

  This first section serves to clarify ideas about the principles of marketing communications. After exploring the scope, role, and tasks of marketing communications, ideas concerning the reconfiguration of the marketing communications mix are presented. This includes explanations about the individual tools, media, including the impact of digital media, and the many ways content is generated today. 

The second section, the role of marketing communications within the development of buyer/seller relationships is explored from an audience perspective. The first part of the lecture considers a range of forms of communications, and the second examines a range of exchange preferences. 

The third and final section brings these two elements together in the form of a marketing communication/relationship dynamic. This video shows how understanding an audience’s preferred relationship with a supplier should shape the type of marketing communications mix used to communicate with them.

Course Curriculum

Chapter 1: The Marketing Communications Mix

Lecture 1: Intro to marketing communications class

Lecture 2: Scope of marketing communications

Lecture 3: The role of marketing communications

Lecture 4: The tasks of marketing communications

Lecture 5: The marketing communications mix

Lecture 6: The constituent tools of the MC mix

Lecture 7: The constituent classes of media in the mix

Lecture 8: Different media channels

Lecture 9: The constituent forms of content in the mix

Lecture 10: Content strategies

Lecture 11: Conclusion – Q&A

Chapter 2: The Marketing Communications and Relationship

Lecture 1: Intro to marketing communications class

Lecture 2: Principal forms of communication

Lecture 3: Types of relationships

Lecture 4: The marketing communication relationship dynamic

Lecture 5: Conclusion – Q&A

Chapter 3: Exploring corporate communications

Lecture 1: Intro to corporate communication class

Lecture 2: The corporate reputation framework

Lecture 3: Principles of corporate identity and branding

Lecture 4: Corporate personality

Lecture 5: Corporate identity

Lecture 6: Concepts and issues in corporate communication

Lecture 7: The identity mix

Lecture 8: Forms of corporate communication

Lecture 9: Storytelling categories

Lecture 10: Reputational platforms

Lecture 11: Associations through branding

Lecture 12: Corporate Communication Conclusions

Instructors

Oxford Learning Lab
Professional Marketing Courses by Top Experts

Rating Distribution

1 stars: 8 votes

2 stars: 5 votes

3 stars: 13 votes

4 stars: 43 votes

5 stars: 42 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!