Market Analytics- Become a Data-Driven Marketing Expert

Market Analytics: Become a Data-Driven Marketing Expert, available at $49.99, has an average rating of 4.09, with 22 lectures, 3 quizzes, based on 497 reviews, and has 3799 subscribers.

You will learn about Conduct market segmentation with 4 different techniques and find market segments for their product Create surveys and use survey responses in market analysis Set prices for products in the most profitable way using 11 pricing techniques Make financial analysis with NPV and IRR models Forecast sales predicting trends and seasonality effects Use Microsoft Excel at professional level Use IBM SPSS for automated market segmentation This course is ideal for individuals who are Marketing professionals or MBA students or Enterpreneurs or Business developers or All levels of business analysts It is particularly useful for Marketing professionals or MBA students or Enterpreneurs or Business developers or All levels of business analysts.

Enroll now: Market Analytics: Become a Data-Driven Marketing Expert

Summary

Title: Market Analytics: Become a Data-Driven Marketing Expert

Price: $49.99

Average Rating: 4.09

Number of Lectures: 22

Number of Quizzes: 3

Number of Published Lectures: 22

Number of Published Quizzes: 3

Number of Curriculum Items: 25

Number of Published Curriculum Objects: 25

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

Conduct market segmentation with 4 different techniques and find market segments for their product

Create surveys and use survey responses in market analysis

Set prices for products in the most profitable way using 11 pricing techniques

Make financial analysis with NPV and IRR models

Forecast sales predicting trends and seasonality effects

Use Microsoft Excel at professional level

Use IBM SPSS for automated market segmentation

Who Should Attend

Marketing professionals

MBA students

Enterpreneurs

Business developers

All levels of business analysts

Target Audiences

Marketing professionals

MBA students

Enterpreneurs

Business developers

All levels of business analysts

Marketing analyst salaries can reach six figures, but not everyone automatically earns such a high wage. First, you have to have strong analytical skills. Second, you need to know market analytics, which blends marketing, data analysis, and financial modeling. That’s why the Scandinavian Institute of Business Analytics (SCANBA) created a course that combines all three fields. You’ll learn how to conduct market surveys, analyze the data, find clusters, set product prices, forecast sales and even more. You’ll learn to use Microsoft Excel at a professional level, and be guided through every example to ensure you reach the learning objectives. By the end of the course, you’ll possess the kind of knowledge that’s available only to top market analytics experts.    

The course is 2 hours in total, evenly split into 3 chapters:

Chapter 1. Market Segmentation   

5 advantages of market segmentation

Segmentation variables you can use

Descriptive and predictive market segmentation techniques

4 major market segmentation techniques: cross-tabulation, regression, clustering, and conjoint-analysis

Chapter 2. Price Analytics   

11 pricing techniques

3 pricing assessment methods, including break-even analysis and the net present value capital budgeting model

5 Excel spreadsheet examples

Concepts of elastic demand, optimal pricing, and price discrimination.

Chapter 3. Sales Forecasting   

3 major sales forecasting methods including moving average, exponential smoothing, and regression

2 additional extensions to the methods for in-depth analysis

5 Excel spreadsheet examples

Methods for predicting both seasonality and trends in sales.

   

The course has downloadable example files you can use for practice. 

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Market Segmentation

Lecture 1: Market Segmentation Advantages

Lecture 2: Market Segmentation Variables

Lecture 3: Market Segmentation Types

Lecture 4: Cross-Tabulation Segmentation

Lecture 5: Regression-based Segmentation

Lecture 6: Cluster Analysis (Clustering)

Lecture 7: Conjoint Analysis Segmentation

Lecture 8: Surveys and Segmentation

Chapter 3: Price Analytics

Lecture 1: Pricing Techniques

Lecture 2: Pricing Assessment

Lecture 3: Break-even Analysis

Lecture 4: Net Present Value Capital Budgeting Model

Lecture 5: Internal Rate of Return Capital Budgeting Model

Lecture 6: Price Elasticity

Lecture 7: Optimal Pricing

Lecture 8: Price Discrimination

Chapter 4: Sales Forecasting

Lecture 1: Sales Forecasting Essentials

Lecture 2: Moving Average Forecast

Lecture 3: Forecasting Trends

Lecture 4: Forecasting Seasonality

Lecture 5: Advancing Forecasts

Instructors

Scandinavian Institute of Business Analytics
SCANBA Online

Rating Distribution

1 stars: 14 votes

2 stars: 33 votes

3 stars: 106 votes

4 stars: 174 votes

5 stars: 170 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!