Key Account Management (KAM) Essentials- grow your business

Key Account Management (KAM) Essentials: grow your business, available at $39.99, has an average rating of 3.9, with 12 lectures, based on 77 reviews, and has 338 subscribers.

You will learn about How to select the right accounts to be included in your KEY Account program How to categorise them to maximise your sales and profits How to analyse the needs of key accounts How to develop winning plans for each key account How to develop the required skills to become an excellent key account manager How to measure the effectiveness and profitability of your key account program This course is ideal for individuals who are Key Account Managers or Chief Marketing Officers or Chief Revenue Officers or CEO or B2B Marketers It is particularly useful for Key Account Managers or Chief Marketing Officers or Chief Revenue Officers or CEO or B2B Marketers.

Enroll now: Key Account Management (KAM) Essentials: grow your business

Summary

Title: Key Account Management (KAM) Essentials: grow your business

Price: $39.99

Average Rating: 3.9

Number of Lectures: 12

Number of Published Lectures: 12

Number of Curriculum Items: 12

Number of Published Curriculum Objects: 12

Original Price: $84.99

Quality Status: approved

Status: Live

What You Will Learn

How to select the right accounts to be included in your KEY Account program

How to categorise them to maximise your sales and profits

How to analyse the needs of key accounts

How to develop winning plans for each key account

How to develop the required skills to become an excellent key account manager

How to measure the effectiveness and profitability of your key account program

Who Should Attend

Key Account Managers

Chief Marketing Officers

Chief Revenue Officers

CEO

B2B Marketers

Target Audiences

Key Account Managers

Chief Marketing Officers

Chief Revenue Officers

CEO

B2B Marketers

In this course, Professor Malcolm McDonald, author of many leading books on KAM and founder of the KAM Best Practice Club at Cranfield University – which has been running for over 20 years – has condensed his one day workshop on KAM into 10 bite-size modules covering what KAM is, why it is so important, and how to apply it successfully.

Managing your most important business customers is a key area that suppliers need to master.

These customers can have a strong impact on the performance of the supplier and need to be managed in a special Key Account Management (KAM) program.

Getting this KAM blueprint right is vital for both suppliers and customers. Yet many suppliers still make fundamental mistakes damaging their ability to unlock the profits in these relationships.

By the end of the course, you will master:

>How to select the right accounts to be included in your KEY Account program

>How to categorize them to maximize your sales and profits

>How to analyze the needs of key accounts

>How to develop winning plans for each key account

>How to develop the required skills to become an excellent key account manager

>How to measure the effectiveness and profitability of your key account program

Course Curriculum

Chapter 1: Introduction to Key Account Mangement

Lecture 1: Introduction

Lecture 2: Positioning KAM and the Challenge of Customer Power

Lecture 3: Key Account Definition, Selection and Categorization

Lecture 4: How to Categorize Your Key Accounts

Lecture 5: Analyzing Key Accounts and Developing Quantified Value Propositions

Lecture 6: Key Account Planning

Lecture 7: Skill Requirements for Key Account Management

Lecture 8: KAM Organizational Issues

Lecture 9: KAM Profitability

Lecture 10: KAM and Shareholder Value Added

Lecture 11: Summary and Actions

Lecture 12: Bonus Lecture + Extra Powerful Download Materials

Instructors

Oxford Learning Lab
Professional Marketing Courses by Top Experts

Rating Distribution

1 stars: 1 votes

2 stars: 6 votes

3 stars: 18 votes

4 stars: 24 votes

5 stars: 28 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!