Modern Copywriting- Writing copy that sells in 2024

Modern Copywriting: Writing copy that sells in 2024, available at $149.99, has an average rating of 4.4, with 66 lectures, based on 5450 reviews, and has 43977 subscribers.

You will learn about What copywriting is and what you need to know to do it effectively How to gain a thorough understanding of your audience, competition, products, and your brand’s unique voice Copywriting tactics including structure, persuasion, emotion, power words, clarity, and more Proven copywriting formulas that remove the guesswork from writing The differences between B2B and B2C copywriting and how to craft B2B copywriting most effectively How to write headlines that draw people in and get them moving down the rest of the page Copywriting tactics for specific types of projects, including landing pages, CTAs, email, social media, videos, and much more This course is ideal for individuals who are Anyone interested in learning the art and science of copywriting or Aspiring copywriters wanting to master their skills or Marketing professionals looking to develop their career or Business owners who want to understand how copywriting can improve their marketing efforts or Freelancers who want to learn how to become an effective copywriter or Entrepreneurs, startups and business people wanting to understand how copywriting can grow their business or Web and graphic designers needing to understand the role or copywriting or Anyone aspiring to reach new customers and improve sales conversion It is particularly useful for Anyone interested in learning the art and science of copywriting or Aspiring copywriters wanting to master their skills or Marketing professionals looking to develop their career or Business owners who want to understand how copywriting can improve their marketing efforts or Freelancers who want to learn how to become an effective copywriter or Entrepreneurs, startups and business people wanting to understand how copywriting can grow their business or Web and graphic designers needing to understand the role or copywriting or Anyone aspiring to reach new customers and improve sales conversion.

Enroll now: Modern Copywriting: Writing copy that sells in 2024

Summary

Title: Modern Copywriting: Writing copy that sells in 2024

Price: $149.99

Average Rating: 4.4

Number of Lectures: 66

Number of Published Lectures: 66

Number of Curriculum Items: 66

Number of Published Curriculum Objects: 66

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

What copywriting is and what you need to know to do it effectively

How to gain a thorough understanding of your audience, competition, products, and your brand’s unique voice

Copywriting tactics including structure, persuasion, emotion, power words, clarity, and more

Proven copywriting formulas that remove the guesswork from writing

The differences between B2B and B2C copywriting and how to craft B2B copywriting most effectively

How to write headlines that draw people in and get them moving down the rest of the page

Copywriting tactics for specific types of projects, including landing pages, CTAs, email, social media, videos, and much more

Who Should Attend

Anyone interested in learning the art and science of copywriting

Aspiring copywriters wanting to master their skills

Marketing professionals looking to develop their career

Business owners who want to understand how copywriting can improve their marketing efforts

Freelancers who want to learn how to become an effective copywriter

Entrepreneurs, startups and business people wanting to understand how copywriting can grow their business

Web and graphic designers needing to understand the role or copywriting

Anyone aspiring to reach new customers and improve sales conversion

Target Audiences

Anyone interested in learning the art and science of copywriting

Aspiring copywriters wanting to master their skills

Marketing professionals looking to develop their career

Business owners who want to understand how copywriting can improve their marketing efforts

Freelancers who want to learn how to become an effective copywriter

Entrepreneurs, startups and business people wanting to understand how copywriting can grow their business

Web and graphic designers needing to understand the role or copywriting

Anyone aspiring to reach new customers and improve sales conversion

The words you write for your business are directly tied to the overall success of your marketing efforts.

On top of that, choosing the right words can make the difference between your launch hitting 5 figures or 7 figures …

… your clickthrough rates hovering at 15% or 70%

… your Facebook posts being shared 20 times or 2,000 times

… your landing pages converting at 5% or 65%

And most important …

The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records every time you launch a new promotion.

All because of the words you chose to put on the page.

The best part?

You don’t have to guess what to write.

You can learn exactly what words will increase the level of your success … Every. Single. Time. No guesswork, no finger crossing, no hoping and praying the words you write will do what you need them to do.

When you hit send or publish, you can feel comfortable knowing the words you’ve chosen have the best chance to get you more engagement, more subscribers, more conversions, more sales, or more of whatever it is you’re looking to accomplish.

And you can do this by learning how to effectively apply copywriting best practices to everything you write.

Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing.

It’s the art and science of strategically delivering words that get people to take some form of action.

Need more subscribers? Copywriting can help.

Need more opens, more engagement, more conversions? You’ve got it. Copywriting can help there, too.

How about more sales? Of course!

Becoming good at copywriting gives you one of the most powerful and predictable tools to transform the success of your business.

Sound too good to be true?

Well, imagine this …

You’re sitting at your computer, coffee in hand, writing an email to your list of subscribers.

You’re excited because you know – based on the copywriting techniques you’ve used in both the subject line and body of your email – there’s a high likelihood your subscribers will not only open your email, but also read what’s inside and be motivated to click on your call to action.

You’re even more excited because those very same users are going to click-through to a landing page with proven persuasion tactics baked into the copy on the page … almost guaranteeing a flood of conversions and sales for your business.

You wrap up the email, hit send, take a deep breath, and start watching the orders roll in.

Sounds pretty amazing, don’t you think?

Well, that’s exactly what you’re going to learn how to do in this course.

Let’s take a look at what’s covered inside:

Section 1

Still unsure what copywriting is? You won’t be after this section. In addition to the basics, you’ll also learn the importance of having a thorough understanding of your audience, products, competition, and your brand’s unique voice. Once you’ve got this down, thenyou can start writing.

Section 2

You’re ready to start crafting your copy. But first, you need to understand the techniques and tactics copywriters use to put it all together. How do you use persuasion tactics or stir up emotion in your reader? What power words get people to take action? This is the section where you find out.

Section 3

Ahh, good ol’ formulas – making life easier for everyone since the dawn of time. Well, maybe not that long … but you get the idea. In this section, you’ll learn classic copywriting formulas that nearly eliminate writer’s block. Applying them to your own work will make writing a breeze once you’re done.

Section 4

Plan on writing for a B2B audience? It’s going to require something a little different. Here you’ll learn the strategies you need to hit the right tone and messaging when targeting other businesses. So pay attention, because understanding these nuances will dramatically improve your results.

Section 5

If copywriting had an MVP, it would likely be headlines. If you don’t create an excellent one, your reader will move on to something else in the blink of an eye. In this section, you’ll learn how to craft captivating headlines that draw people in and keep them moving down the page. Oh, and more formulas? Yes, please!

In sections 6 through 11, you’re going to learn the know-how of nailing copywriting for specific types of projects, including:

Landing pages and Calls to Action (CTAs)

Email

Social Media

Video

Press Releases

& Content Marketing

Each of these sections will dig into what kind of copywriting works best, and the methodologies and techniques you can use to get the results you want each time you sit down to write.

To top it all off, you’ll get access to worksheets and handouts for each section, hours of instructional videos guiding you through the topics, and a high-level breakdown of relevant case studies to support your learning and make sure your new copywriting skills are able to shine.

By the end of this course, you’ll have everything you need to take your business to the next level through the art and science of Copywriting.

Are you ready to write copy that does all the heavy lifting for you?

Enroll now and join us inside today!

Course Curriculum

Chapter 1: Intro to copywriting

Lecture 1: Introduction to copywriting

Lecture 2: What is copywriting

Lecture 3: Join our community on Slack!

Lecture 4: Know your product

Lecture 5: PRACTICE: Know your product

Lecture 6: Know your competition

Lecture 7: Competitive copywriting

Lecture 8: Case study: Volkswagen

Lecture 9: Know your audience

Lecture 10: PRACTICE: Know your audience

Lecture 11: Know your voice and tone

Lecture 12: Know your media

Chapter 2: Crafting your copy

Lecture 1: Intro to crafting your copy

Lecture 2: The art of persuasion

Lecture 3: How to use power words

Lecture 4: Structure and technique

Lecture 5: How to stir emotion

Lecture 6: Writer's block

Lecture 7: How to write simply

Lecture 8: PRACTICE: Writing simply

Lecture 9: Copywriting styles

Lecture 10: Don't get sued (plagiarism edition)

Lecture 11: Don't get sued (legal edition)

Lecture 12: Avoid common mistakes

Lecture 13: PRACTICE: Crafting your copy

Chapter 3: Copywriting formulas

Lecture 1: Storytelling: The Hero's Journey

Lecture 2: Storytelling: More storytelling

Lecture 3: Persuasive formulas

Lecture 4: Copywriting formulas: AIDA and more

Lecture 5: PRACTICE: Copywriting formulas

Chapter 4: Copywriting for B2B vs B2C

Lecture 1: Intro to copywriting for B2B vs B2C

Lecture 2: Differences between B2B and B2C

Lecture 3: B2B Copywriting Best Practices

Lecture 4: Case Study: Zendesk

Chapter 5: Creating great headlines

Lecture 1: Intro to creating headlines

Lecture 2: How and why headlines work

Lecture 3: Modern formulas for headlines

Lecture 4: PRACTICE: Modern formulas for headlines

Lecture 5: How to test headlines and why

Lecture 6: Supporting headlines with leads

Lecture 7: Creating readable headlines

Lecture 8: Twitter headlines

Chapter 6: Copywriting for landing pages and CTAs

Lecture 1: Intro to copywriting for landing pages

Lecture 2: Landing page basics and structure

Lecture 3: PRACTICE: Planning your landing page

Lecture 4: Landing page copy styles and themes

Lecture 5: Writing copy for landing pages

Lecture 6: CTAs

Lecture 7: Case study: Shipt

Chapter 7: Copywriting for email

Lecture 1: Intro to email copywriting

Lecture 2: Product announcements and promotional emails

Lecture 3: PRACTICE: Email types – announcements & promos

Lecture 4: Newsletters and Transactional Emails

Lecture 5: Email copy best practices

Lecture 6: Subject lines

Lecture 7: Writing letters and brand messages

Lecture 8: Case study: Physician Associates Survey

Chapter 8: Copywriting for social media

Lecture 1: Intro to social media copywriting

Lecture 2: Social media platform differences

Lecture 3: PRACTICE: Social media platform differences

Lecture 4: Writing profiles for social media

Lecture 5: Headline and copy best practices

Lecture 6: Copywriting for Facebook

Lecture 7: Copywriting for LinkedIn

Lecture 8: Case study: iostudio

Chapter 9: Bonus Section

Lecture 1: Bonus Lecture

Instructors

Evan Kimbrell
Founder of Sprintkick | Ex-VC | Ex-startup founder

Rating Distribution

1 stars: 34 votes

2 stars: 77 votes

3 stars: 522 votes

4 stars: 1841 votes

5 stars: 2976 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!