Kotler Strategic Marketing Management Case Examples

Kotler's Strategic Marketing Management Case Examples, available at $59.99, has an average rating of 4.65, with 25 lectures, based on 52 reviews, and has 18224 subscribers.

You will learn about Solution to all the cases given in 16th edition Answer to all the questions asked at the each chapter in 14th edition Recap of all 21 chapters from 16th edition A quick summary of the concepts taught by Kotler This course is ideal for individuals who are MBA Students It is particularly useful for MBA Students.

Enroll now: Kotler's Strategic Marketing Management Case Examples

Summary

Title: Kotler's Strategic Marketing Management Case Examples

Price: $59.99

Average Rating: 4.65

Number of Lectures: 25

Number of Published Lectures: 25

Number of Curriculum Items: 109

Number of Published Curriculum Objects: 109

Original Price: ?799

Quality Status: approved

Status: Live

What You Will Learn

Solution to all the cases given in 16th edition

Answer to all the questions asked at the each chapter in 14th edition

Recap of all 21 chapters from 16th edition

A quick summary of the concepts taught by Kotler

Who Should Attend

MBA Students

Target Audiences

MBA Students

Want to learn Marketing Management much better than just reading Kotler’s Marketing Management? Want to really do well in your marketing exams, interviews and real life situations?

Look at this Udemy course only where you can

Not only recap all the marketing concepts quickly in 9 hours but also

Learn them in depth by knowing the solutions to all the cases in 16th edition and questions in 14th edition

Preview many lectures to see the content for yourself

Clear your doubts on this topic any time while doing the course

Get Udemy’s 30 days Money Back Guarantee

I also started my marketing journey in life by reading Kotler’s Marketing Management when I was doing my MBA from Indian Institute of Management, Bangalore in 1979-81. I must have referred it over one hundred times since then. One of gaps which exists even today is that there is no way to know whether you have solved the cases right or given the right answer to the questions he has asked at the end of each chapter.

This course is about filling that gap and giving a frame of reference which, you can use to know one of the right answers to those questions and cases from a marketing professional with over 40 years’ experience in companies like Unilever and Johnson & Johnson

You can also use it as document to recap concepts of any of the chapter whenever needed.

Look at what are students like you saying about this course

“Great course. Fulfills a gap of the solutions to the cases given in Kotler’s Marketing Management.”

“Great course. Latest marketing knowledge with all the answers to Kotler’s cases!”

“Great examples in the assignments, the units are divided well, and easy to study”

“Really clear explanation of Kotler’s latest marketing concepts. Enjoyed the practical aspect of cases discussed. Highly recommended to apply the knowledge gained here in real life.”

“I found this course useful for a quick snapshot of Marketing management book of Kotler. Specially 16th edition is covered”

“good for the business person for getting new idea”

“I am very happy”

Preview for yourselfmany lectures covering each section.If you like the content, enroll for the course, enjoy and learn a lot more about Marketing Management by doing the cases and questions given in Kotler’s Marketing Management and checking against this Frame of Reference! If do not like the content, please message about how can we modify it to meet your expectations.

Please remember that this course comes with Udemy’s 30 days Money Back Guarantee.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Fundamentals of Marketing Management

Lecture 1: Chapter 1- Defining Marketing for the New Realities

Lecture 2: Chapter 2- Marketing Planning and Management

Chapter 3: Understanding The Markets

Lecture 1: Chapter 3- Analyzing Consumer Markets

Lecture 2: Chapter 4- Analyzing Business Markets

Lecture 3: Chapter 5- Conducting Market Research

Chapter 4: Developing a Viable Market Strategy

Lecture 1: Chapter 6- Identifying Market Segment and Target Customers

Lecture 2: Chapter 7- Crafting a Customer Value Proposition and Positioning

Chapter 5: Designing Value

Lecture 1: Chapter 8-Designing and Managing Products

Lecture 2: Chapter 9- Designing and Managing Services

Lecture 3: Chapter 10- Building Strong Brands

Lecture 4: Chapter 11- Managing Pricing and Sales Promotion

Chapter 6: Communicating Value

Lecture 1: Chapter 12- Managing Marketing Communications

Lecture 2: Chapter 13- Designing an integrated Marketing Campaign in the Digital Age

Lecture 3: Chapter 14- Personal Selling and Direct Marketing

Chapter 7: Delivering Value

Lecture 1: Chapter 15- Designing and Managing Distribution Channels

Lecture 2: Chapter 16- Managing Retailing

Chapter 8: Managing Growth

Lecture 1: Chapter 17- Driving Growth in Competitive Markets

Lecture 2: Chapter 18- Developing New Market Offerings

Instructors

Arun Singhal B-Tech, MBA (IIM-B),Unilever, J&J, Danone, IIMU, Cello
Management Coach and Mentor with 40 years experience

Rating Distribution

1 stars: 0 votes

2 stars: 2 votes

3 stars: 5 votes

4 stars: 12 votes

5 stars: 33 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!