Lead Generation Business Development with Dekker

Lead Generation & Business Development with Dekker, available at $84.99, has an average rating of 4.47, with 127 lectures, 7 quizzes, based on 490 reviews, and has 28891 subscribers.

You will learn about The most cost-effective customer acquisition techniques in 2020 Proven lead generation methods including digital, traditional, and modern Product marketing tips based on a decade of experience B2C and B2B marketing Startup marketing tactics Go to market execution User acquisition tactics that are quick, cheap, and effective This course is ideal for individuals who are Entrepreneurs or Marketers or Product Managers or Anyone responsible for acquiring new customers or leads or Startup Founders or Product Owner It is particularly useful for Entrepreneurs or Marketers or Product Managers or Anyone responsible for acquiring new customers or leads or Startup Founders or Product Owner.

Enroll now: Lead Generation & Business Development with Dekker

Summary

Title: Lead Generation & Business Development with Dekker

Price: $84.99

Average Rating: 4.47

Number of Lectures: 127

Number of Quizzes: 7

Number of Published Lectures: 127

Number of Published Quizzes: 7

Number of Curriculum Items: 134

Number of Published Curriculum Objects: 134

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

The most cost-effective customer acquisition techniques in 2020

Proven lead generation methods including digital, traditional, and modern

Product marketing tips based on a decade of experience

B2C and B2B marketing

Startup marketing tactics

Go to market execution

User acquisition tactics that are quick, cheap, and effective

Who Should Attend

Entrepreneurs

Marketers

Product Managers

Anyone responsible for acquiring new customers or leads

Startup Founders

Product Owner

Target Audiences

Entrepreneurs

Marketers

Product Managers

Anyone responsible for acquiring new customers or leads

Startup Founders

Product Owner

You want more customers. You want more leads. You want more users. And you want them fast and cheap. I’ll show you how, based on my 13 years in marketing and demand generation for companies small, medium, and large.

Learn:

How I acquired users for less than 10 cents each

How my product generated almost 15 million views

How “triggers” are the key to capturing customers before they consider competitors

Product marketing

Demand generation

How to make your product go viral

How to move leads through your lead funnel

B2B and B2C customer acquisition tactics

Proven examples of customer acquisition success

How to grow your company extremely quickly

Why 2/3rds of marketers measure email effectiveness incorrectly

Why awareness, consideration, purchase is the wrong way to acquire customers

Modern frameworks for developing a customer-generating machine

Startup marketing

Acquisition funnels & marketing funnels

B2B sales / prospecting for startups, consultants, entrepreneurs, and enterprises

How to get meetings scheduled

Get meetings with prospective clients and customers

Learn from someone who:

Has an MBA form the number-one-ranked marketing school in the USA

Has over 10 years experience in hands-on marketing for companies small, medium, and large

Has published multiple books on product marketing

Has taught college-level digital marketing

This course covers: Lead Generation, User Acquisition, Customer Acquisition, B2B Lead Generation, Generate Leads, Get Customers, Lead Generation Business, Small Business, Lead Generation, Lead Generation Mastery, Get Customers, Get Your First Customers, How to Get Customers, How to Get More Customers, Getting Customers, Get More Customers, Growth Marketing

Business Development

Customers Acquisition

Customer Acquisition Cost

Customer Acquisition Strategy

Customer Acquisition with Social Media

How to Create a Customer Acquisition Plan

Lead Generation Business

Small Business Lead Generation

Lead Generation Mastery

Digital Marketing

B2B Marketing

Marketing B2B

Content Marketing for B2B Enterprises

Get Customers

Get Your First Customers

Marketing for B2B sales people, freelancers, consultants, entrepreneurs, startup founders

Demand Generation

Course Curriculum

Chapter 1: Introduction

Lecture 1: Intro

Chapter 2: Your Pipeline

Lecture 1: Pipeline Part 1

Lecture 2: Pipeline Part 2

Lecture 3: Pipeline Part 3

Lecture 4: Retargeting vs Lead Generation

Chapter 3: Your List

Lecture 1: Your list and why personas aren't adequate

Lecture 2: Pointless personas

Lecture 3: The best approach

Lecture 4: Finding or buying a list

Lecture 5: Rent a list

Lecture 6: Compile or build a list

Lecture 7: Build a list from scratch continued

Lecture 8: Your List – Conclusion

Chapter 4: Stop Marketing Your Product!

Lecture 1: Why you need to stop marketing your product and start doing this one thing

Chapter 5: Latch Onto Larger Companies

Lecture 1: Part 1

Lecture 2: Part 2

Chapter 6: Scaling Up

Lecture 1: Anti Detect Browsers

Lecture 2: 12 Easy Ways to Make Millions for Your Business (Changing the Channel)

Chapter 7: Your Customer Journey

Lecture 1: Customer Decision Journey – Part 1

Lecture 2: Customer Decision Journey – Part 2

Lecture 3: Customer Decision Journey – Part 3

Chapter 8: Direct Mail

Lecture 1: Direct Mail Resurgence

Chapter 9: Viral Content

Lecture 1: Creating viral content

Lecture 2: Beard Bib Example

Chapter 10: One of the Cheapest Ways to Acquire Customers

Lecture 1: Part 1

Lecture 2: Part 2

Chapter 11: Your Hard Offer

Lecture 1: Your Hard Offer – Part 1

Lecture 2: Your Hard Offer – Part 2

Lecture 3: Promote your hard offer on Facebook

Chapter 12: Pay for Buyer-Ready Downloads

Lecture 1: Content Syndication

Chapter 13: Cold Calls

Lecture 1: Cold Calling

Chapter 14: Emails

Lecture 1: Emails Part 1

Lecture 2: Emails Part 2

Lecture 3: Cold Emails

Lecture 4: Presentation Slides

Chapter 15: Combining Direct & Brand Marketing

Lecture 1: Convergence 1

Lecture 2: Convergence 2

Lecture 3: Convergence 3

Chapter 16: LinkedIn Advertising

Lecture 1: 1. Most common mistakes I see in LinkedIn Advertising

Lecture 2: 2. Fixing problem 1 with Lead Gen Forms

Lecture 3: 3. Fixing problem 2 with NegativeTargeting

Lecture 4: 4. Fixing problem 3 with Bidding

Lecture 5: 5. Fixing problems 4 & 5 with Nurturing

Lecture 6: 6. Creating a Simple LinkedIn Video Ad in Canva

Lecture 7: 7. Simple & Successful LinkedIn Video Ad Example

Lecture 8: 8. Storytelling LinkedIn Video Ad Example

Lecture 9: 9. Video Ad for Maximizing Views

Lecture 10: 10. Video Example

Lecture 11: 11. Message Ad Example

Lecture 12: 12. Message Ad Example 2

Lecture 13: 13. SPECIAL INCENTIVES!

Lecture 14: 14. Conversation Ads

Lecture 15: 15. WARNING about Message Ad KPIs!

Lecture 16: 16. Text Ad Examples

Lecture 17: 17. LinkedIn Text Ads – UTM Tracking and Insights Tag

Lecture 18: 18. LinkedIn Image Ads 1

Lecture 19: 19. LinkedIn Image Ads 2

Lecture 20: 20. LinkedIn Image Ad Campaign Example (SaaS consulting)

Lecture 21: 21. Carousel Ads

Lecture 22: 22. Choosing the right LinkedIn Campaign Objective

Lecture 23: 23. Targeting

Lecture 24: 24. Warning about the default campaign group

Lecture 25: 25. Pre-filled forms!

Lecture 26: 26. LinkedIn Audience Network

Lecture 27: 27. LinkedIn email scraping

Lecture 28: 28. LinkedIn matched audiences

Lecture 29: 29. LinkedIn account assets – led gen form

Lecture 30: 30. Linkedin Website Demographics

Lecture 31: 31. LinkedIn campaign demographics

Lecture 32: 32. LinkedIn campaign performance

Lecture 33: 33. B2B Marketing Funnel Benchmarks

Lecture 34: 34. OPTIONAL: Why you should NOT use BANT to define Sales Qualified Opportunitie

Lecture 35: 35. Funnel Template

Lecture 36: 36. The 3 Big Things to Test

Lecture 37: 37. What if pushing people to consultations and demos doesn't work?

Lecture 38: 38. What if the lead generation still isn't working?

Lecture 39: 39. Awareness & Education Campaigns

Lecture 40: 40. Retargeting

Lecture 41: 41. FUNNEL CAMPAIGN EXAMPLE USING RETARGETING!

Chapter 17: Account Based Marketing

Instructors

Dekker Fraser, MBA
Marketing Executive | Startups to Fortune 100 | Kellogg MBA

Jyra Galosmo
Teaching Assistant

Neelisha Singhal

Rating Distribution

1 stars: 5 votes

2 stars: 21 votes

3 stars: 52 votes

4 stars: 159 votes

5 stars: 253 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!