Experimental Marketing Strategy Basics

Experimental Marketing Strategy Basics, available at $44.99, with 7 lectures, 7 quizzes.

You will learn about Get the foundation to a Growth Strategy methodology (Experimental Marketing) that's reshaping how businesses invest in Sales and Marketing Develop a business culture built for Growth–we offer rules that change the game along with steps and exercises you can implement today for immediate results Integrate Growth with the rest of your team in a way that ensures collaboration, synergy, and North Star success Develop a North Star Metric (NSM) that is simple to measure, directional, cultural, and balanced Learn about the purpose and structure of a perfect Growth Marketing experiment This course is ideal for individuals who are Business executives investing in Growth (Sales & Marketing) who want to get a bigger return on their marketing investments or Bootstrapping business leaders making their first investments in Growth or Marketing leaders in growing departments looking for philosophy and structure to help navigate or Marketing practitioners and consultants participating in a Growth Marketing program or Solopreneur marketers looking to bring more value, structure, and process to client engagements It is particularly useful for Business executives investing in Growth (Sales & Marketing) who want to get a bigger return on their marketing investments or Bootstrapping business leaders making their first investments in Growth or Marketing leaders in growing departments looking for philosophy and structure to help navigate or Marketing practitioners and consultants participating in a Growth Marketing program or Solopreneur marketers looking to bring more value, structure, and process to client engagements.

Enroll now: Experimental Marketing Strategy Basics

Summary

Title: Experimental Marketing Strategy Basics

Price: $44.99

Number of Lectures: 7

Number of Quizzes: 7

Number of Published Lectures: 7

Number of Published Quizzes: 7

Number of Curriculum Items: 17

Number of Published Curriculum Objects: 17

Number of Practice Tests: 1

Number of Published Practice Tests: 1

Original Price: $189.99

Quality Status: approved

Status: Live

What You Will Learn

Get the foundation to a Growth Strategy methodology (Experimental Marketing) that's reshaping how businesses invest in Sales and Marketing

Develop a business culture built for Growth–we offer rules that change the game along with steps and exercises you can implement today for immediate results

Integrate Growth with the rest of your team in a way that ensures collaboration, synergy, and North Star success

Develop a North Star Metric (NSM) that is simple to measure, directional, cultural, and balanced

Learn about the purpose and structure of a perfect Growth Marketing experiment

Who Should Attend

Business executives investing in Growth (Sales & Marketing) who want to get a bigger return on their marketing investments

Bootstrapping business leaders making their first investments in Growth

Marketing leaders in growing departments looking for philosophy and structure to help navigate

Marketing practitioners and consultants participating in a Growth Marketing program

Solopreneur marketers looking to bring more value, structure, and process to client engagements

Target Audiences

Business executives investing in Growth (Sales & Marketing) who want to get a bigger return on their marketing investments

Bootstrapping business leaders making their first investments in Growth

Marketing leaders in growing departments looking for philosophy and structure to help navigate

Marketing practitioners and consultants participating in a Growth Marketing program

Solopreneur marketers looking to bring more value, structure, and process to client engagements

?”Experimental Marketing” is a templatized approach to Growth marketing. It’s both experimental and agile.

Like any Growth methodology, it involves a wide array of contributors, from your visionary leaders and practitioners to everybody in-between.

Growing a business and building a strategic plan all while maintaining a healthy culture within a team can be overwhelming. Most companies struggle to make Growth Marketing of any kind operate the way they want because, although the concept is proven, it takes structure and discipline to operate successfully. It takes a team effort. And it takes focus on a common, agreed-upon goal.

In this course you will learn how to implement both: The cyclical formula that guarantees achievement and the activities that evoke consistency and appropriate response.

Unlike any other Growth methodology, in these lessons we’re providing the template, process, and rules for engagement: a sequence of collaboration, setup, and strategizing that gets your ideas to market fast.

In this Experimental Marketing Basics course, you’ll get expert video guidance and templates, tools, and articles?. You will also learn about the philosophy and basic framework for our Growth methodology, “Experimental Marketing”. The course is taught by seasoned experts who have been achieving success and growth for their clients for over 20 years.

Course Curriculum

Chapter 1: Introduction: Experimental Marketing Strategy Basics Course

Lecture 1: Intro

Chapter 2: Experimental Marketing Model

Lecture 1: Experimental Marketing Model

Chapter 3: Culture

Lecture 1: Culture

Chapter 4: Roles and Responsibilities

Lecture 1: Roles and Responsibilities

Chapter 5: North Star

Lecture 1: North Star

Chapter 6: Pirate Metrics

Lecture 1: Pirate Metrics

Chapter 7: The Experiment

Lecture 1: The Experiment

Chapter 8: Final Exam

Instructors

Allison Chaney
Digital Marketing Expert

Lucas Hamon
Founder and Chief Growth Guy @ Orange Pegs

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!