Marketing Mix

Marketing Mix, available at $27.99, has an average rating of 4.28, with 11 lectures, based on 9 reviews, and has 296 subscribers.

You will learn about Explain what is Marketing Mix Explain the 4 Ps and 4 Cs of Marketing Mix Explain what is Viral Marketing Explain Extended Marketing Mix Explain 7Ps & 7Cs of Marketing Mix Describe the Characteristics of Marketing Mix Explain Marketing Planning Process Explain AIDA Explain SWOT Analysis Compare Old-School vs. Predictive Marketing Mix Analysis This course is ideal for individuals who are Marketing Managers/Executives or Students of Marketing Stream or Sales representatives/Executives or Management personnel It is particularly useful for Marketing Managers/Executives or Students of Marketing Stream or Sales representatives/Executives or Management personnel.

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Summary

Title: Marketing Mix

Price: $27.99

Average Rating: 4.28

Number of Lectures: 11

Number of Published Lectures: 11

Number of Curriculum Items: 11

Number of Published Curriculum Objects: 11

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Explain what is Marketing Mix

Explain the 4 Ps and 4 Cs of Marketing Mix

Explain what is Viral Marketing

Explain Extended Marketing Mix

Explain 7Ps & 7Cs of Marketing Mix

Describe the Characteristics of Marketing Mix

Explain Marketing Planning Process

Explain AIDA

Explain SWOT Analysis

Compare Old-School vs. Predictive Marketing Mix Analysis

Who Should Attend

Marketing Managers/Executives

Students of Marketing Stream

Sales representatives/Executives

Management personnel

Target Audiences

Marketing Managers/Executives

Students of Marketing Stream

Sales representatives/Executives

Management personnel

Marketing mix is a blend of variables through which a firm carries out its marketing strategy. Effective marketing is based on the right balance of marketing elements and processes depending on the nature of the product, service or idea being marketed.  ‘Marketing Mix’ refers to the primary elements that must be taken care of in order to properly market a product or service. Marketing mix is the combination of four elements: Product, Place, Price and Promotion. Hence, it is a term that describes the key elements used by an organization to help meet its marketing objectives. So, by altering the elements within a marketing mix, the offer you make to your customer can be altered. So, for a high profile brand, the focus on promotion is increased and whereas the weightage laid on price is decreased.

The definition of marketing mix is:

‘The marketing process responsible for identifying , anticipating and satisfying customer requirements profitably’. Hence, it is the process of assessing the needs and wants of the customer and accordingly designing the product or service. So, the organizations need to find out what the customer wants and create product, services that match those requirements.

In the Four Cs model, the place part of the Four Ps model is replaced by the convenience function. Place is no longer as relevant as before due to the rise of internet and hybrid models of purchasing. Convenience takes into account the ease to buy a product, find a product, find information about a product, and several other considerations.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Explain what is Marketing Mix

Lecture 3: Explain the 4 Ps and 4 Cs of Marketing Mix

Lecture 4: Explain what is Viral Marketing

Lecture 5: Explain Extended Marketing Mix

Lecture 6: Explain 7Ps & 7Cs of Marketing Mix

Lecture 7: Describe the Characteristics of Marketing Mix

Lecture 8: Explain Marketing Planning Process

Lecture 9: Explain AIDA

Lecture 10: Explain SWOT Analysis

Lecture 11: Compare Old-School vs. Predictive Marketing Mix Analysis

Instructors

Management Study Guide
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5 stars: 4 votes

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