Marketing Automation for Beginners Strategy Tools Intro

Marketing Automation for Beginners – Strategy & Tools Intro, available at $84.99, has an average rating of 4.58, with 45 lectures, 2 quizzes, based on 286 reviews, and has 1869 subscribers.

You will learn about Fully understand what is Marketing Automation and how it's implemented Choose a Marketing Automation tool with confidence considering business needs Build a customized Marketing Automation Strategy Select smart tactics to move leads down the funnel with the help of Automation This course is ideal for individuals who are Business owners looking to implement Marketing Automation or Professionals who need to learn Marketing Automation for their jobs or Freelancers and Consultants looking to offer Marketing Automation as a service It is particularly useful for Business owners looking to implement Marketing Automation or Professionals who need to learn Marketing Automation for their jobs or Freelancers and Consultants looking to offer Marketing Automation as a service.

Enroll now: Marketing Automation for Beginners – Strategy & Tools Intro

Summary

Title: Marketing Automation for Beginners – Strategy & Tools Intro

Price: $84.99

Average Rating: 4.58

Number of Lectures: 45

Number of Quizzes: 2

Number of Published Lectures: 44

Number of Published Quizzes: 2

Number of Curriculum Items: 47

Number of Published Curriculum Objects: 46

Original Price: $34.99

Quality Status: approved

Status: Live

What You Will Learn

Fully understand what is Marketing Automation and how it's implemented

Choose a Marketing Automation tool with confidence considering business needs

Build a customized Marketing Automation Strategy

Select smart tactics to move leads down the funnel with the help of Automation

Who Should Attend

Business owners looking to implement Marketing Automation

Professionals who need to learn Marketing Automation for their jobs

Freelancers and Consultants looking to offer Marketing Automation as a service

Target Audiences

Business owners looking to implement Marketing Automation

Professionals who need to learn Marketing Automation for their jobs

Freelancers and Consultants looking to offer Marketing Automation as a service

What is Marketing Automation and how is it done?

How can you choose the best Marketing Automation tool for a business?

What’s the best approach to building a simple and efficient Marketing Automation Strategy?

If you are looking for an introduction to Marketing Automation, this course is for you.

Marketing Automation is a hot topic in today’s business world. But the topic is far more than trendy marketing jargon. Streamlining marketing tasks through the use of technology is no longer exclusive to innovative tech businesses. More and more companies are using Automation to save time, cut costs and focus on growth rather than spending time on repetitive tasks.

Whether you’re looking to implement Marketing Automation in your business or just want to learn more for your job, this course will provide you with a solid understanding of the fundamentals and help you put them into practice.

We cover:

What is Marketing Automation, and how it’s implemented

How does it fit in the context of a business, considering business type, customer journey, goals, and resources

What does a Marketing Automation tool look like from the inside

The two most essential elements of Automation

How to choose a Marketing Automation tool with confidence, including a review and INSIDE OVERVIEW of the major players:

– Salesforce

– Marketo

– HubSpot

– Eloqua by Oracle

– Klaviyo

– Keap

– Activecampaign

How to build your Marketing Automation Strategy from scratch

How to use Automation to move leads down the funnel

Best practices and guidelines for:

– Lead Capture with Forms and Chatbots

– Database building

– Lead segmentation

– Lead Nurturing

– How to use Automation to get customers

– Automating Email Sequences and other types of actions

– How to use Automation to retain customers

With real-world examples and practical assignments, this course is packed with everything you need to build a customized Marketing Automation strategy and choose the right tool for your business.

Please notice that not all videos are mandatory. If you are short on time,

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I have 13+ years of experience in Digital Marketing and have been working exclusively with Marketing Automation since 2018. I am a HubSpot expert and provide consulting and training services to businesses from all over the world. I am also a Udemy Partner and Bestseller Instructor. This is one of my latest student testimonials:

“I just completed the course – and my only reaction is: WOW! Super valuable for entrepreneurs, consultants (such as myself), and small businesses. Thalita successfully managed to transfer her rich knowledge in a meticulous manner. This course is easy to comprehend and incorporate into your business strategy.”Tamara Biljman, Content Strategist

Course Curriculum

Chapter 1: Before you start

Lecture 1: READ THIS BEFORE YOU START

Lecture 2: What you can expect from this course

Chapter 2: Introduction to Marketing Automation

Lecture 1: What is Marketing Automation?

Lecture 2: Why is it important to learn Marketing Automation?

Lecture 3: What do you need to do Marketing Automation?

Lecture 4: Download your Worksheet here

Chapter 3: Marketing Automation in the context of the business

Lecture 1: Identify the business type

Lecture 2: Assignment: Complete exercise 1 (Section 1) in the Worksheet

Lecture 3: Identify the customer journey stages

Lecture 4: Assignment: Complete exercise 2 (Section 1) in the Worksheet

Lecture 5: Identify your Resources

Lecture 6: Assignment: Complete exercise 3 (Section 1) in the Worksheet

Chapter 4: Choose the right Marketing Automation tool for your company

Lecture 1: What does a Marketing Automation tool look like from the inside?

Lecture 2: 2 most important criteria to select a tool (Automation elements)

Lecture 3: A few words on our research

Lecture 4: QUICK NOTE ABOUT THE UPCOMING VIDEOS

Lecture 5: OPTIONAL: Activecampaign ovierview

Lecture 6: OPTIONAL: Keap overview

Lecture 7: OPTIONAL: Klaviyo overview

Lecture 8: OPTIONAL: HubSpot overview

Lecture 9: OPTIONAL: Eloqua by Oracle overview

Lecture 10: OPTIONAL: Marketo by Adobe overview

Lecture 11: OPTIONAL: Salesforce (Marketing Cloud Applications) overview

Lecture 12: How to choose a Marketing Automation tool

Lecture 13: Features comparison cheat sheet

Lecture 14: Assignment: Complete exercise 1 and 2 inside section 2

Chapter 5: Create your Marketing Automation Strategy

Lecture 1: How do you build your Marketing Automation Strategy?

Lecture 2: From Discovery to Interest – Lead capture with Forms

Lecture 3: Lead Capture with Chatbots

Lecture 4: OPTIONAL: Example of Lead Capture with Forms inside a tool (Activecampaign)

Lecture 5: Assignment: Complete exercise 1 inside of Section 3

Lecture 6: From Interest to Consideration/Decision – Lead Segmentation

Lecture 7: Categorize contacts based on their likelihood to make a purchase

Lecture 8: OPTIONAL – Example of lead categorization and segmentation inside HubSpot

Lecture 9: Assignment: Complete exercise 2 inside section 3

Lecture 10: Lead Nurturing

Lecture 11: Use Automation to turn prospects into customers

Lecture 12: Infographic with examples for Automation processes – B2C business

Lecture 13: Infographic with examples for Automation processes – B2B business

Lecture 14: Assignment: Complete exercise 3 inside of Section 3

Lecture 15: OPTIONAL: Example of Automation process inside Klaviyo

Lecture 16: From Consideration/Decision to Retention

Lecture 17: Assignment: Complete exercise 4 inside Section 3

Chapter 6: BONUS Section

Lecture 1: BONUS LECTURE

Instructors

Thalita Milan | Marketing Automation & HubSpot expert
HubSpot expert | Marketing Automation Consultant

Rating Distribution

1 stars: 0 votes

2 stars: 2 votes

3 stars: 21 votes

4 stars: 95 votes

5 stars: 168 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!